00:00The Palme d'Or at the Cannes Film Festival is the pinnacle of luxury jewelry.
00:04Every day I make a video about the Cannes Film Festival until Dailymotion takes me to
00:08Cannes Film Festival.
00:08Please, please, please, take me!
00:13When we think of the Cannes Film Festival, we think of art-house films, we think of walking up the steps,
00:18to the Palme d'Or.
00:19And above all, we don't think that cinema is very close to luxury.
00:23The Palme d'Or is not just a symbolic statuette.
00:25The festival explains that it is handcrafted in the Chopard workshops by 7 artisans and that it
00:30requires more than 40 hours of work.
00:32The ultimate prize at the world's greatest film festival is also a piece of jewelry.
00:37Cannes has long sold two things at once: the prestige of auteur cinema and the image of a
00:42ultra-glamorous, ultra-coded world
00:44where fashion, jewelry, brands and appearances are all part of the show.
00:48And it's no coincidence that Chopard has been linked to the festival since 1998.
00:52Given that Chopard redesigned the Palme d'Or in 1988.
00:57Cannes awards a prize, but that prize itself already tells a whole story of staging.
01:01that of a festival where art and luxury advance side by side.
01:04And sometimes, this logic goes even further.
01:06For the festival's 70th anniversary in 2017, an exceptional version of the Palme d'Or was created with 167 diamonds.
01:13So this is definitely a luxury item.
01:15Let me know in the comments if you knew this, and most importantly, subscribe!
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