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Star Media Group Berhad (SMG) unveiled the rebranding of its culinary platform Kuali as part of a renewed push to strengthen its Malay-language content ecosystem.

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00:00Thank you for the Kuali.
00:01The best, and yeah, push up.
00:03Kuali!
00:05Star media group Berhad officially relaunched its culinary platform, Kuali,
00:11marking a major step in strengthening its Malay language content ecosystem.
00:15The announcement was made during the Next Level Open House,
00:19held at Saloma, Kuala Lumpur,
00:21a milestone event celebrating the group's 55th anniversary.
00:44The Kuali is a proud member of the Kuali.
00:47The Kuali was a proud member of the Kuali of the Kuali
00:48for the love of Kuali.
00:55The Kuali was a proud member of the English language,
00:58namun untuk menemui serala dan tuntutan audience.
01:03Photo ini menarik konsumasi kepada bahasa Melayu.
01:07Ia secara resmi menemui pembaca pada 1 Julai tahun lalu
01:14dengan tagline lebih daripada resepi.
01:18Kita percaya apabila tiga jenama perbahasa Melayu ini,
01:24yaitu M-Star, Suria, dan Kuali bergabung.
01:29Ya, inilah.
01:31Inilah Next Level yang kami maksudkan.
01:36Lebih manis ketika Star Media Group menyemput 55 tahun usilnya pada tahun ini.
01:45The event was attended by several key figures,
01:48including SMG Chairman Tan Sri Wong Foon Meng,
01:52Chief Operating Officer Lydia Wang,
01:55Chief Content Officer Datin Paduka Esther Ng,
01:58and Independent Non-Executive Director Tan Sri Johan Jafar.
02:01To mark the transformation,
02:03Celebrity Chef Chef Wan joined SMG's top management in preparing a signature dish,
02:10Spaghetti Udang Banjir Tomato a la Kimbal.
02:22Established in 1998, Kuali is now undergoing a major rebranding,
02:27transitioning fully into Bahasa Malaysia from July 1, 2025,
02:33under the new concept Lebih Daripada Resipi.
02:36The event also highlighted collaborations with strategic partners,
02:40including KPJ Healthcare and Kimbal.
02:43Through initiatives like the M-Star Bayek Program,
02:46now in its fourth season,
02:48SMG and KPJ Healthcare continue to drive meaningful community outreach,
02:53featuring inspiring stories from celebrities and persons with disabilities.
02:57I feel that for entering the third year,
03:01we have to strengthen the area that we are giving the assistance.
03:08For KPJ, we have a range of 30 hospital in Malaysia,
03:12from the police to the Kuching, to the Miwi, to the Sibu.
03:16There are many things that we can do.
03:19So, we have to expand beyond the area that we are actually doing.
03:23So, together, I believe we can actually do a lot more.
03:26Kimbal also reaffirmed its commitment to community engagement
03:30through food-based campaigns such as Rewang programs,
03:34bazaar initiatives and flood relief missions.
03:37Meanwhile, Chef Wan expressed hope that Kuali will continue to serve
03:42as a platform for education and inspiration for the younger generation of culinary talent.
03:47Kuali is not just about recipe,
03:49everybody can just cook, but you need quality.
03:53quality.
03:54Kuali should produce an encyclopedia,
03:56makanan juga.
03:57And don't forget,
03:58not just Malaysian watching Kuali,
04:00you have the whole world.
04:01You have the whole world.
04:02So, that platform is very important.
04:03It's very strong.
04:04And how you build that?
04:06First Malaysian, and then regional Nusantara.
04:08Many things.
04:09Of course.
04:10Tell me.
04:10completely.
04:11totallyhougged.
04:12I wonder where they're connecting the minute軍 all day.nd
04:15these unusual things, as
04:15I fulfill the level, I
04:15they should try at you and take wine. WE
04:19have thelebrour, I
04:19gottaons of that. That's
04:23why I segurança has a change. I need
04:30to go for a whole world.
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