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Star Media Group Berhad (SMG) unveiled the rebranding of its culinary platform Kuali as part of a renewed push to strengthen its Malay-language content ecosystem.

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Transcript
00:00Thank you for the Kuali.
00:01The best, and yeah, push up.
00:03Kuali!
00:05Star media group Berhad officially relaunched its culinary platform, Kuali,
00:11marking a major step in strengthening its Malay language content ecosystem.
00:15The announcement was made during the Next Level Open House,
00:19held at Saloma, Kuala Lumpur,
00:21a milestone event celebrating the group's 55th anniversary.
00:30urg.
00:44Kuali pura pencaya mengekalkan cenamanya selama 28 tahun
00:50untuk mencinta makanan pengkuali ini.
00:54Pada awalnya, Kuali ditepikan dalam bahasa Inggeris,
00:58But to meet the audience and audience, the photo is very interesting to the Bahasa Melayu.
01:08It is in a resume to meet the first July of the year with a tagline more than the recipe.
01:45The event was attended by several key figures.
01:48Including SMG Chief Operating Officer Lydia Wang, Chief Content Officer Datin Paduka Esther Ng, and Independent Non-Executive Director Tan
01:58Sri Johan Jafar.
01:59To mark the transformation, Celebrity Chef Chef Wan joined SMG's top management in preparing a signature dish, Spaghetti Udang Banjir
02:09Tomato a la Kimball.
02:20Established in 1998, Kuali is now undergoing a major rebranding, transitioning fully into Bahasa Malaysia from July 1, 2025, under
02:31the new concept Lebih Daripada Resipi.
02:34The event also highlighted collaborations with strategic partners, including KPJ Healthcare and Kimball.
02:41Through initiatives like the MSTAR Bayak Program, now in its fourth season, SMG and KPJ Healthcare continue to drive meaningful
02:50community outreach, featuring inspiring stories from celebrities and persons with disabilities.
02:55I feel that for entering the third year, we have to strengthen the area that we are now giving the
03:05assistance.
03:25Kimball also reaffirmed its commitment to community engagement through food-based campaigns such as Rewang Programs, Bazaar Initiatives and Flood
03:34Relief Missions.
03:36Meanwhile, Chef Wan expressed hope that Kuali will continue to serve as a platform for education and inspiration for the
03:43younger generation of culinary talent.
03:45Kuali is not just about recipe, masak bagi, everybody can just masak and ni kan, but you need quality, quality
03:52ni.
03:52Kuali should produce an encyclopedia, makanan juga.
03:55And don't forget, not just Malaysian watching Kuali, you have the whole world.
03:59You have the whole world.
04:00So that platform is very important, it's very strong.
04:02And how you build that?
04:04First Malaysian and then regional Nusantara, many things.
04:07Of course, tell me.
04:09Baru naik, naik macam Chef Wan.
04:11Baru naik, naik, naik, naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik
04:21naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik
04:25naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik
04:25naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik
04:25naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik naik
04:25naik naik naik naik naik naik naik naik naik
04:28You
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