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The Apprentice UK - S20E12 - The Final HOT
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00:00The next 12 weeks will be the toughest of your life.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling for his backing, some of Britain's brightest prospects.
00:15Come on, boys.
00:16Look at that.
00:17Your life depends on it.
00:19And then hit him.
00:20It's a deal worth fighting for.
00:22I can sense a bit of friction, absolutely.
00:24Daniel, was that on you?
00:25No.
00:25I'm just walking around.
00:2820 candidates.
00:29I've never been kicked in the balls by a goat, to be honest with you.
00:3212 tough tasks.
00:34This is a complete and utter joke.
00:38Just jump straight in.
00:39One life-changing opportunity.
00:41You're fired.
00:42You're fired.
00:43You've completely messed it up.
00:45You're fired.
00:54Previously on The Apprentice.
00:56It's going to be a long day.
00:57A long day of a good grilling.
01:00Candidates were challenged.
01:01Shall I take a seat?
01:03You can stand if you want.
01:04Business plans picked apart.
01:06Do you want my opinion on Boozy Bar?
01:08Yeah.
01:08I think it sounds like the kind of thing that my mum would get excited about.
01:12Are you joking?
01:12You want me to look at that?
01:13And in the boardroom.
01:15My advice to you is please do not give up your day job.
01:19Priyash's mobile bar ran dry.
01:21It is with regret that you're fired.
01:24Lawrence failed to seal the deal.
01:26I don't have any confidence in your business.
01:29You're fired.
01:30And Dan's plans didn't stack up.
01:33Your numbers are like a jungle.
01:35I'm not completely sure whether you understand them yourself.
01:38You're fired.
01:39Now, Karishma and Pasha go head to head.
01:43I can't believe it.
01:544am.
01:56For the finalists.
01:58Hello?
01:59One last task.
02:01Good morning.
02:02Lord Sugar would like to meet you at the Gladstone Library in central London.
02:06The cars will be outside in 30 minutes.
02:08Gladstone Library.
02:1030 minutes.
02:12Let's go!
02:16As the youngest here at 21, I'm sure people did underestimate me coming into this.
02:22But I've proved to everyone that I might be young, but I am here for the win.
02:27I'm so close that I cannot let this opportunity go.
02:32Business is in my blood.
02:34My dad, my granddad, my great granddad, all legendary businessmen.
02:38But I am the first businesswoman of my family.
02:40This is definitely going to be a turning point in my career, potentially the most important 48 hours of my
02:46life, because this could be where everything for me changes.
03:01In the heart of Westminster, the Gladstone Library, a building steeped in history and tradition.
03:26Good morning.
03:28Good morning, Lord Sugar.
03:29Welcome to the Gladstone Library at One Whitehall Place.
03:34Founded in 1892, this was a meeting place for people to make the most important decisions of the day.
03:42So it's fitting that we are here, because in a couple of days' time, I'm going to be making a
03:49very big decision of my own.
03:5120 years ago, I hired my first apprentice in this process, someone hungry with great potential, and that's still what
04:00I'm looking for today.
04:01So for your final task, I'd like you to launch your businesses.
04:05You need to create a brand and an advertising campaign, and then you'll have to pitch to me and leading
04:12industry experts.
04:13Afterwards, we'll meet in the boardroom, where one of you will become my next business partner.
04:20Now, I don't expect you to do this alone, so I've organised a few familiar faces to help.
04:45Welcome back.
04:47Now, I've got a coin here.
04:49So, heads or tails, Karishma?
04:52Tails.
04:53Unfortunately, no.
04:56Pasha, you choose your first assistant.
05:00Megan.
05:05Karishma.
05:07Rothner.
05:10I miss you.
05:12Kieran.
05:17Carrington.
05:19Hey, girl.
05:20Levi.
05:23Well done.
05:25Lawrence.
05:28My brother.
05:31Pray, pray.
05:35And best till last, Vanessa.
05:39I miss you.
05:42Good.
05:43Well, remember, only one of you can win my £250,000 investment. So give it everything you've got. Good luck,
05:52and I'll see you in a few days' time. Off you go.
05:57Two days to prove that plans with promise can become successful start-ups.
06:02Guys, I'm so excited to see you all, honestly. I'm so excited.
06:07Get you that win now.
06:08I know.
06:09Getting her supporters up to speed.
06:11Honestly, like, I've got my home girls and my brother.
06:13I need you all to give me all your energy so that I can bring this home.
06:18Let's do this.
06:19Karishma.
06:21Yes, the aim of this brand is to push skincare products into the market. But the real aim is for
06:26people to actually fall in love with their skin. Skincare changed my perception of myself.
06:32When I was 18 years old, I was diagnosed with cystic acne. My reflection in the mirror was so intimidating
06:38to me, I avoid looking in a mirror for two years straight.
06:41Really nice that you can personalise it and it goes back to you.
06:44Exactly, and I think the USP is the humanisation of my brand, and I've got a degree in biomedical sciences,
06:49so I understand dermatology. We want science to be the centre of this, but I want nature to be the
06:56focus of it.
06:57I love this.
06:58Yes, sounds really good.
07:00I'm feeling so excited right now. My team has really understood the vision of my brand. They're very supportive, which
07:06makes me feel so proud to be working with them. And there's no greater feeling.
07:10I met Lord Sugar's advisers a few days ago. They said that the branding needs to be more luxury, more
07:15classy, and we need to make it look more expensive. So that's something I want everyone to keep in mind.
07:23Across the hall.
07:24My business is a recruitment company within the private healthcare sector. So I help care home managers, nursing home managers,
07:34nursery managers basically find stuff.
07:37Putting her recruits in the picture.
07:39But there are 30,000 recruitment agencies in the UK, so what I'm here to prove to Lord Sugar is
07:45how am I standing out in such a huge market.
07:49Pasha.
07:50Pasha.
07:51My USP is myself, being obviously 21. The brand name as well. My middle name is Anne. And a really
08:01popular term in the healthcare sector is on-call. So I had Anne call.
08:08But in the interviews, Claudine did mention that when you say Anne call, it sounds like your ankle. Your ankle,
08:14yeah.
08:15So what I was thinking is Anne's calling. Or Anne calling. You definitely want the word Anne in there.
08:23I like the idea of it because it's my company and I do want that element of me in it.
08:29Yeah.
08:32Pasha's middle name is Anne and for some reason she's absolutely wedded to using the name Anne as part of
08:38her brand name.
08:39I hope she drops that idea because Anne is not relevant to Pasha and Anne call, well, it's one of
08:45the worst names I've ever heard.
08:46Me being that main touch of the company is what I want to keep. So Anne I do like and
08:52I think we're going to stick with that.
08:56Me and Roth are going to go and do the product and branding.
09:00Dividing her disciples.
09:01And the other team will be focused on the ad.
09:04Carrington, your sub-team leader, of course, as the social media buddy herself.
09:07Beauty boss, Karishma.
09:10In terms of what I want for this TV ad, what I had in my head was a visual of
09:15a girl looking in the mirror, feeling insecure.
09:18Or Lawrence, like, trying to look at his muscles in the mirror, like, thinking, why are my muscles not bigger?
09:22Then a girl thinking, my dark circles, they're so obvious.
09:25Maybe stretch marks, scarring, acne, burns, whatever.
09:28Putting more and more makeup on, trying to put more concealer on, trying to cover up everything.
09:32And then we show, bam, she falls in love with her skin.
09:34Yeah.
09:35So what we can have is a girl feeling her skin, the sun is shining, we've got really brilliant lighting
09:39on her skin.
09:40Her skin is popping, natural skin, no makeup, guys.
09:42Okay.
09:42Make sure your skin looks juicy.
09:43If the voiceover is in a strong feminine voice, something along the lines of,
09:47be the love of your own life, fall in love with your skin, be the sun.
09:51Always remember to end it with be the sun.
09:55Karishma's incredibly passionate about her business and she really wants the team to do well with her brand.
10:00However, she hasn't given them much room.
10:01The instructions have been so specific, there may have been no old friends necessary because she could do it all
10:07by herself.
10:07I'm trusting you guys with this.
10:09I want to bring this home.
10:13Staffing her squad.
10:15Meg, Levi and Kieran, you're going to be doing the advert.
10:18Recruitment pro, Pasha.
10:20And Megan, you're going to be my sub team leader.
10:23What do you want your advert to show?
10:24Okay.
10:25So, my USP is that one-on-one with the care home managers.
10:30So, I had something in mind of a manager really struggling, very busy doing road tours.
10:37And then us having that conversation with her.
10:40Sounds a bit boring.
10:44Well, this is about what we do.
10:46That one-on-one is very rare.
10:48Yeah, but we can have fun with this.
10:50You want people to be engaged.
10:52Not go, oh, this is another TV advert which I'm going to flick over.
10:55But healthcare is a very serious market.
10:58The people I'm going to be pitching to tomorrow are not going to be watching me as a joke.
11:02They're going to be watching me as some ideas.
11:04Yeah, but you need to stand out.
11:06I've got some ideas.
11:09Kieran sounds like he wants to create a bit of a playful, jokey advert.
11:15But I need people to look at me and take me serious.
11:19So, hopefully he understands that and he doesn't take it too far.
11:22This opportunity could literally change my life.
11:24Yeah.
11:24So, it's not a joke.
11:26Please do not mess it up.
11:29I'm trusting you.
11:30I got it.
11:30Yeah, I got it.
11:31Cool.
11:32Good luck.
11:33See you later.
11:33Alright.
11:34Good luck.
11:37Midday.
11:38Today, half of each team will plan TV ads while the finalists build their brands.
11:46I'm so glad that you came back today.
11:48I feel like I gave the TV advert team such a clear brief and I hope that they deliver.
11:52Because obviously this time around I can't bring anyone back.
11:54Yeah.
11:55If it messes up, it's me.
11:57It's me on the line.
12:00Back at the library.
12:02I have a lot of skills in editing, social media, so this is right up on my street.
12:06I love a bit of acting, so put me right in there as well.
12:08Look at this teamwork.
12:09This is amazing.
12:10With Karishma's campaign crew all aligned.
12:14Let me set the scene.
12:15Okay.
12:16Person in the office.
12:17Mm-hmm.
12:18Super stressed, on the phone, puts the phone down.
12:21I just need some more staff.
12:23Pushing his plans for Pasha's promo, Kieran.
12:26Next thing you know, shoot to the driveway.
12:29Fast car comes in.
12:31The handbrake turns on the driveway.
12:33The recruiter steps out of the car.
12:34And it's almost like you're the superhero to save the day.
12:39I think that's just going to be too silly, not serious enough.
12:43Because it is professional.
12:44Yeah.
12:44I've got it.
12:45Guys.
12:46So we can literally come up with a map and then arrows blasting off.
12:50And then like to you, you're on FaceTime.
12:52Then Levi's on FaceTime.
12:53It's like, I can cover the whole of the UK.
12:56We've got to stick to the briefest morning with Pasha,
12:59where she said it weren't a bit serious.
13:00It's private healthcare.
13:02Like, it's not a funny matter.
13:03So I feel like we just need to convey that message with the advert.
13:07Sorry, Kieran.
13:10Levi and Megan are playing it too safe.
13:12Everything I say is getting shut down.
13:14Pasha put me here for a reason,
13:15because she knows that I'll make it stand out
13:17and she knows that it'll be a bit outrageous.
13:19She says she wants it sensible.
13:20Yes.
13:21But something that makes it stand out,
13:23I don't think there's an issue with.
13:24So to start off with, we're going to have Levi.
13:26He's really stressed out.
13:27Phone down.
13:28Then I walk out at door.
13:30Then Kieran's asleep in his scrubs.
13:32I'm like, why can't I get good staff?
13:35That's nice.
13:35Maybe you throw the phone at me.
13:38I'm serious.
13:39This has got to be fun.
13:41No.
13:46Across town.
13:48Hello.
13:49Hello.
13:50Creative agency, Isabel.
13:52My mum always refers to me as diligent,
13:54so I was thinking maybe Anne's diligent staffing.
13:58Brainstorming names for her budding business.
14:01Mmm.
14:02It just sounds a bit too long for a company.
14:05Anne's calling.
14:06Anne's calling.
14:07That might sound like a call centre.
14:08Pasha and Priyash.
14:10I do like the idea of Anne.
14:13Yeah.
14:14But I'm second guessing it now.
14:16I think steer away from the use of the word Anne.
14:19A lot of people won't understand it.
14:20OK.
14:21We don't have much time.
14:23Do you have any other ideas?
14:26Erm.
14:29Erm.
14:31Erm.
14:33One-to-one care.
14:35That's more of like a tagline.
14:38Yeah.
14:40Erm.
14:41Come on, give me some buzzwords.
14:43I can work with just words.
14:46Erm.
14:49Sorry, I'll move on for a second.
14:51Erm.
14:57I'm feeling so stressed.
14:59It's a lot harder than I thought, but I want it to be something that I support.
15:04If I don't support the name of the brand, then it's not going to look good.
15:08So, yeah, it's a struggle.
15:11Oh, I really need to get this sorted because we haven't got all day.
15:21Be the sun was an initial tagline for me, but I also think, be the sun could be a great
15:27name.
15:27For Karishma, name ticked off.
15:30It's all about being the centre of your solar system.
15:32Yeah.
15:33It's all about self-love and empowerment and being the focus of your life, and that
15:37does start with skin.
15:38Next, lay down her logo.
15:41Be the sun.
15:42You like it, Hannah?
15:43Yeah, she likes it.
15:44She likes it.
15:45She likes it.
15:46But for a tagline, I need something that sends that message that love your skin.
15:50It's a skin love story.
15:51So, maybe a skin love story.
15:54I love a skin love story.
15:55Okay.
15:56Could I have it on the right, please?
15:58Yep, that's perfect.
15:59Could we bold and sun?
16:01Yep.
16:02If we could try this in a burgundy maroon shade, please.
16:05I love that.
16:06It gives luxury.
16:07And now what I need to add to this is an illustration of a half sun.
16:11And I want it on the edge of the end.
16:13I want the rays to be smaller.
16:15More smaller, more smaller, more smaller.
16:17Yep, perfect.
16:17Can we zoom out?
16:18Let's just see that.
16:19What do you think?
16:19I like that.
16:22My main concern is they've landed on a name which actually feels a bit more like a sun cream
16:27rather than a skincare brand.
16:28They could have gone for something a bit more obvious rather than too abstract.
16:32The sun is the main focus here.
16:34Brilliant.
16:34It stands out.
16:35My skin love story.
16:36Simple, effective.
16:37And clean.
16:38And clean.
16:38Luxury.
16:39I like it.
16:43Real approach recruitment.
16:44That one's quite good.
16:46For Pasha and Priyash, name finally nailed.
16:49Because it is a real approach.
16:50Yeah.
16:51And it's you getting that.
16:52Yeah, I really like that one actually.
16:54Still to build a brand identity.
16:58Okay, so I want real approach to be on one line.
17:02Okay.
17:02And then I want recruitment to be underneath it.
17:04Yep.
17:05Can you put a circle around the real approach, recruitment and oval?
17:09Like that?
17:10I quite like that.
17:11Yeah.
17:11Because this name doesn't have anything to do with care in it.
17:15Yeah.
17:15I want to have something like a little symbol, like a heart rate or something.
17:20Or like a doctor's, like a nurse outfit or something.
17:22No, not a nurse outfit.
17:24Um...
17:25Fuck.
17:26Or...
17:26Like a pacemaker, like a machine or something.
17:30Um...
17:30What are they called?
17:31Um...
17:32Oh, the thing that doctors wear.
17:33Is it a...
17:34Stellos...
17:35Yeah, the...
17:36The scyloscopes that doctors wear, right?
17:38Slef...
17:38Slef...
17:39Sceph...
17:40Scephoscope.
17:41Scephoscope?
17:42Scephoscope.
17:44Scephoscope.
17:45I think Pasha's forgotten that she's a young, new mover and shaker into this market.
17:50She's 21.
17:51She ought to be thinking of something exciting and fun and different.
17:56But the logo she's come up with is very generic, very boring, very vanilla.
18:30Cool.
18:32Try to squeeze them.
18:33Look disgusted.
18:35Then step back.
18:35Yeah.
18:36Carrington, Lawrence and Vanessa.
18:38Scars.
18:39And look distressed.
18:40Do that.
18:41Head on them.
18:41Yeah.
18:42And then you're done.
18:44Beautiful.
18:45And let's move on.
18:47Next, we're going to put oil here.
18:48Mm-hmm.
18:49Yeah.
18:49So, like, really, like, essentially.
18:50Okay.
18:51Okay.
18:52And action.
18:54Yeah, that's nice.
18:56Yeah.
18:57Chest.
18:58Yeah.
18:59Show me the brow a little bit.
19:02Yeah.
19:04Yeah.
19:06More neck.
19:06Because I think that would be nice, quite short, with a bright on your chest.
19:10Yeah, that's nice.
19:11And cut.
19:12Next.
19:13First, be mindful.
19:15My shots shouldn't just be about my chest.
19:17Yeah.
19:19I'm quite happy.
19:21I put my blood, sweat and tears into this and a bit of oil, too.
19:24My only concern would be that it just looked like other content that wasn't what we were assigned to do
19:29today.
19:30We've got to try and get the voiceover sorted.
19:32Vanessa, could you try something?
19:33And it's going to probably sound quite cringe when I say it.
19:35Could you do, like, a really breathy version of it?
19:37Sure.
19:38But not too sexy, because it's not that kind of movie.
19:40Yeah, action is running.
19:41Be The Sun.
19:42A skin loss story.
19:44Designed by nature.
19:45Defined by science.
19:47I liked it.
19:47I think that's perfect.
19:51Clean beds.
19:53Carol's meds.
19:54Order more bedding.
19:55Send in voices.
19:57I just need more stuff.
19:59Across town.
20:01We'll do that again.
20:02Just, like, take that post-it note off or, like, write one and stick it on.
20:06Yeah, like, screw it up, throw it.
20:06No.
20:06You don't have to be too aggressive.
20:08Charged with keeping Kieran under control.
20:11I think, to gauge the audience, I think you go straight in, mental.
20:16No.
20:16Just look angry.
20:17Oh, phone.
20:18Sub-team leader, Megan.
20:21Hello.
20:22Hey.
20:22How are you doing?
20:23Yeah, good.
20:24We've done the logo.
20:26So, it's real approach recruitment.
20:29Did you not go with the Anne in the end?
20:31No.
20:32It was sort of like, nobody knows you for Anne.
20:34It doesn't say anything about the company.
20:36Cool.
20:37We're just doing the ad now, filming it.
20:39Would you like some drama in this?
20:42I just feel like it needs something.
20:44Kieran, when you say drama, make it realistic.
20:47Yeah, I'm talking, like, you could potentially, like, throw his mug on the floor in anger or
20:50something like that, just to catch up.
20:51Not throwing your mug on the floor.
20:53Well, no, but you see what I mean?
20:54No, they wouldn't be throwing a mug on the floor, because that's very unprofessional.
20:57Yeah, don't worry.
20:58Don't worry.
20:59I've got it under control.
21:00It's fine.
21:00All good.
21:01Yeah, don't worry about it.
21:02You can leave it with us.
21:03Good luck.
21:04Kieran and his ideas.
21:06I actually don't know where they come from.
21:08I just...
21:09His ideas are bonkers.
21:10Throwing a mug on the floor.
21:13Puffa bonkers.
21:14So, from that call, it does sound like Pasha wants to stick down the serious route,
21:17which I think we need to just stick with.
21:18Yeah.
21:18She's been quite adamant on that, so I want to make sure that we stick with that.
21:21No smashing mugs on the floor.
21:23You don't want people falling asleep watching it, Essa.
21:25Should we crack on with this, then?
21:26I stir it.
21:305pm.
21:34Oh, they're fresh.
21:36Yes.
21:36While Pasha shoots us short for social media.
21:39Top tip number one.
21:41Make sure you understand the job that you're applying for.
21:45In Nottingham at Boots HQ.
21:48This face mask.
21:49Brightens, tightens and fights.
21:52So, it's going to be the bright tight fight face mask.
21:54Developing a new product for her beauty brand.
21:56So, we need to think what helps fight inflammation.
22:00Yep.
22:00What brightens the skin.
22:01Mm-hmm.
22:02And what tightens the skin.
22:03Biomedical science grad, Karishma.
22:06I'm in my element today.
22:07You're the expert, so you can teach me.
22:11Right, so I'm going to take a little sample of the face mask base.
22:15Yep.
22:16This is exciting.
22:17Bam.
22:18I want to stay away from anything that's not natural.
22:20Mm-hmm.
22:20Right.
22:21Now, hyaluronic acid for me is a big one.
22:22Something that a lot of people turn to when it's got dry skin.
22:25Okay.
22:26But also, it allows skin rejuvenation.
22:28Okay.
22:29Vitamin E.
22:29This is really what accelerates that skin healing process.
22:33Ooh.
22:33Love that.
22:34Aloe vera.
22:34It tightens the skin.
22:36It helps with scar healing.
22:37Yeah.
22:38I think it's a great ingredient.
22:39Go for it.
22:39Bam.
22:40Jojoba oil is literally referred to as liquid gold.
22:43So, you do it.
22:43Like, it's so healing and it's so incredible for the body.
22:46Bam.
22:46We've added quite a lot of things now.
22:48We still need to add niacinamide.
22:51It's really good for collagen production.
22:53Yep.
22:53And green tea.
22:54Ooh.
22:54I'm hoping for a nice, thick, rich texture.
22:57Yes.
22:57Wow, look at that.
22:58It's got a really nice little shine to it.
23:00It actually looks luxury.
23:01Yeah.
23:04Karishma is an absolute element in there.
23:06She's a lady who knows her stuff, but let's hope she doesn't get too carried away
23:09because she's throwing everything at this.
23:11Sometimes, less is more with luxury and I hope she hasn't gone too overboard.
23:15I'm so excited to pitch this.
23:16It's just when they ask you questions, they say, you've got about seven solid products
23:20here.
23:21Why didn't you just go for two to three?
23:22I'm confident.
23:23This is what I'm pitching tomorrow.
23:25This is what Lord Sugar will be investing in.
23:28Okay.
23:307pm.
23:31Can't seem to get the staff round here.
23:33Nobody's reliable.
23:34Oi, you!
23:35You're fired!
23:36Yeah, see, I liked that.
23:37That was great.
23:38Ads wrapped up.
23:40That's nice.
23:41That is nice.
23:42Cut.
23:44Good stuff.
23:45Brands built.
23:47Rean Approach Recruitment has your back.
23:49Okay.
23:50Amazing.
23:51Thank you so much.
23:52Very welcome.
23:52Thanks for your help.
23:54Tomorrow, the big pitch.
24:037am.
24:04So, we came up with be the sun, you know, be the sun, be the sunshine, be the light,
24:09and our tagline being a skin love story.
24:11For both finalists.
24:13The only thing that might come up is whether it is sun cream.
24:16The important thing here is sparking curiosity.
24:19And the more I look at it, the more I love it.
24:21The big reveal of their brands.
24:24For the logo, the brand name and tagline, we wanted something that speaks for the company
24:29and is true to who we are and has a bit of a storyline as well.
24:39Nice.
24:41I think you've hit the right name for your recruitment.
24:44It don't pop out much.
24:46No.
24:47I didn't want it to pop out.
24:48Okey dokes.
24:49Do you know what it is?
24:50I wanted something that I can imagine going out on leaflets, going out on flyers,
24:54being on my emails.
24:55If you see that, you know it's a recruitment company, and then you've got the stethoscope
25:00that represents medical.
25:04The name, I like the name, Real Approach Recruitment.
25:07I really do, but I just think the logo, the colours didn't really pop,
25:10but I don't think it looked very professional.
25:13Oh, I'm glad you like it.
25:14Yeah.
25:16On the other team...
25:18So, we were lab scientists for the day.
25:20Obviously, I've got background in biomedical science that I was back at home.
25:23She was in her element, guys.
25:25Yeah, it was fun.
25:26Presenting her product...
25:28I'm excited for you to see it.
25:29It is the Bright Tight Fight face mask.
25:34I can really stand behind every single ingredient in here,
25:37but I want to know what you guys all think of this.
25:39I like the feeling of it.
25:40It's quite creamy and smooth.
25:41It's like a very neutral, premium smell.
25:44It's, you know, doesn't feel fake.
25:45It just feels very natural.
25:47I'm a big fan.
25:48It's going to be a very effective face mask,
25:50and I believe that I can sell this today to the people at the pitch.
25:53You can sell it to me right now.
25:53I think so.
25:54Yeah.
25:54You've already sold it to us.
25:56I had such a great response from the team.
26:00I know about skincare.
26:02I know about the industry.
26:03There is a lot of pressure on me today,
26:04but I feel like if there's anyone who can sell the new era of skincare,
26:08it's me.
26:09I can see that you guys believe in me so much,
26:11and I'm very, very grateful for that energy today.
26:13We're going to crack on with this pitch.
26:15See you later, girls.
26:16See you guys.
26:17Good luck.
26:17See you later.
26:209am.
26:22As the finalists prepare for their pitches,
26:25the rest head off to edit ads.
26:29I'm going to be honest with you guys.
26:30I do this all the time.
26:31I do want help and input, but I kind of want to get it done quickly.
26:37Central London.
26:38I'm Megan.
26:39Nice to meet you.
26:40Hello.
26:41While Pasha's team perfect her ad.
26:43We're going to have Levi's really, like, distressed,
26:45and then we're going to cut to a scene where he's basically firing someone.
26:50Calling the shots.
26:51We can start from here, so press play and I'll tell him to stop.
26:54Carrington.
26:56And cut.
26:58Okay, we'll move on to the next scene, please.
27:02And action.
27:03Why am I rubbing like that?
27:05Goodness me.
27:07Oh, God, Vanessa.
27:09Just take it all out.
27:10Delete.
27:11Then we move on to me.
27:13One of myself there.
27:15And delete the other two, please.
27:17When it touches my face, can we include that bit as well?
27:20That's nice.
27:21Then the next bit is us coming out.
27:24And there's this Lawrence again.
27:26Even shorter.
27:27Shorter.
27:28Let's go on to the next, please.
27:30Myself there.
27:31Yeah, that's a nice shot.
27:33I don't know if we should use this one, Anu, because I think my one was a little bit better.
27:37I think I'm putting out the close-up shot of me doing it closer.
27:39Okay.
27:40Can we put me first and then Vanessa last?
27:43From here.
27:44All the way to there.
27:46And cut from here.
27:47Yeah, nice.
27:48And that could make the main one.
27:53Sometimes you've got to do things by yourself.
27:54I warned those two earlier that I will be bulldozing.
27:57There's a lot riding on this.
27:58And as Subtinida, it is on my head.
28:00I'm here to help Karishma.
28:02I don't want no mistakes.
28:03I want it to look amazing.
28:05Be the sun.
28:06A scheme of story.
28:08That's nice.
28:08Great.
28:112pm.
28:12One Marlabo.
28:15In just two hours, the finalists will pitch their business to Lord Sugar.
28:22Oh, I love it.
28:25And leading industry experts.
28:27There are massive brands here.
28:29How do you feel?
28:30That's a big stage.
28:31If my dad saw me speak today, he'd be like, that's my girl.
28:35I raised her well.
28:38Okay.
28:39Honestly, just seeing it now.
28:41Like, I'm literally shaking.
28:43Oh, bless her.
28:45Before they take to the stage.
28:47Yeah.
28:48For both teams.
28:50Oh, you.
28:50You're fired.
28:51Oh, I love that.
28:52A chance to check out their ads.
28:55I'm excited to see it.
29:02Naturally better.
29:04Start with your skin.
29:06Be the sun.
29:07A skin love story.
29:09Designed by nature.
29:11Defined by science.
29:14I really liked it.
29:15Yeah.
29:16Really nice.
29:17You guys, honestly smashed it.
29:19I feel confident.
29:20I'm going to play that.
29:20They're going to be looking, yes.
29:21This is good.
29:23I feel like they're probably expecting a very traditional, serious pitch.
29:26But what I want to do is let my personality shine through as much as possible.
29:29Come across as human, funny, charismatic, but very intelligent.
29:34She knows her stuff.
29:35I've got this.
29:36I've got this.
29:37I've got this.
29:37Let's do this.
29:37You've got this.
29:414pm.
29:42Doors open to some of the biggest names from the beauty business and the world of recruitment.
29:48As well as previous winners and other legends from the last 20 years.
29:54Alan got involved in The Apprentice because he wanted to get young people interested in business.
29:59You've got to be honest and you've got to have a really good business plan and you've got to have
30:03paid attention to the detail.
30:04But always be straightforward.
30:06If you're not straight with him, you're gone.
30:10Before pitches kick off.
30:11Hello.
30:13How are you?
30:14You look gorgeous.
30:15For the finalists.
30:17Pasha.
30:17Hello.
30:18How are you doing?
30:18I'm Ricky.
30:19Nice to meet you.
30:21A last minute pep talk.
30:23How are you feeling more importantly?
30:26Nervous.
30:26Of course.
30:27Of course.
30:28But I feel ready.
30:29Yeah.
30:29And obviously I haven't done anything like this before.
30:32Yeah.
30:32But I'm just passionate and I'm excited.
30:34Yeah.
30:34So I hope that that comes across.
30:36You've just got to make sure people know that you want it.
30:38Yeah.
30:38Like 13, 14 years ago I was able to do what you were doing.
30:42Which is incredible.
30:42Get your business started.
30:43And it still exists and it is growing exponentially year on year.
30:46So this will be you in 15 years time.
30:48Yeah.
30:48It's so exciting.
30:50I've done a lot to prove myself in this process.
30:52Yeah.
30:53But now it's that final moment of putting on a show that people remember.
30:56Yeah.
30:57Being memorable.
30:58Well no one knows your business better than you.
31:00And this I think will be such a good platform to launch your business.
31:03For me it was really life changing.
31:06And I think for you it will be the same opportunity.
31:08So you've just got to stay calm and present what you know.
31:12Which is your business.
31:13It's your baby.
31:13You've created it.
31:14But you're going to do really really great.
31:16You're going to do great.
31:17We'll look out for you in the crowd.
31:18So thank you after as well.
31:20Definitely.
31:20That was so helpful.
31:22Thank you so much.
31:22Good luck darling.
31:32Hello.
31:33First to pitch.
31:34Let's go.
31:36Pasha.
31:46Hello everyone.
31:48It is an absolute pleasure to be here today.
31:51Now I started in recruitment as a rookie three years ago.
31:55And three years later I'm stood here on this stage.
31:59The youngest ever candidate to be here at 21.
32:02So it's an honour and a dream come true.
32:04My passion for the recruitment world is unlike no other.
32:08I live and breathe this job.
32:11This is very good.
32:12So let me tell you a little bit about my company.
32:17Real approach of recruitment.
32:20One on one support that you deserve.
32:22I am here to have that one on one relationship with candidates, with managers.
32:27I want them to know that I understand and I'm here to support you no matter what.
32:33Now the market is absolutely crazy.
32:37There's 30,000 agencies in the UK.
32:40So yes, standing out in a big crowd is going to be hard.
32:45It's definitely not going to be easy.
32:46But with my determination, my story and what I want to communicate,
32:51we can really take this to the next set.
32:53Next, I'm going to show you my TV advert.
32:57I hope you guys enjoy.
32:59Can't seem to get the staff round here.
33:02Nobody's reliable.
33:03Oi you!
33:04You're fired!
33:06Hi Kieran, it's Megan from Real Approach Recruitment.
33:09Got you a job and you're going to start tomorrow.
33:11Amazing, I'll see you tomorrow.
33:14Now, everyone goes to interviews, no matter how old you are.
33:18If your first interview is at 30, it doesn't matter.
33:21I'm here to help.
33:22So please enjoy my social media video.
33:25Top tip number one.
33:28Understand what job you are required for.
33:31Top tip number two.
33:33Show your open to training and developing.
33:36Top tip number three.
33:38Show your passion and your enthusiasm.
33:41Ready to take that first step?
33:43What are you waiting for?
33:45I hope you all enjoyed.
33:46This is a new company, but the limits and the goals are really endless.
33:51I have the success.
33:53I understand what managers are looking for.
33:56I know the demands and I have that one-on-one relationship with candidates.
34:00Thank you, everyone.
34:01And I open the floor to any questions.
34:08Hi, I'm Jordan.
34:09I'm the manager of The Sidemen, the UK's biggest YouTube group with over 130 million subscribers.
34:14Social media is so important to this.
34:16Yeah.
34:16I think your video kind of lacked that clear context and that hook at the start.
34:20So how are you going to make sure that your social media strategy is as engaging as it possibly can
34:24be?
34:25What I wanted to show you is just a glimpse of the potential.
34:29Initially, I want someone to watch that video and be like, she cares.
34:33And that is the ultimate goal for me.
34:36But thank you so much.
34:37Thank you for that.
34:38Hello, Lorraine Twist-Hayes.
34:40Well done, Pasha.
34:42That was amazing.
34:43And I particularly like your dress.
34:45So brilliant work there.
34:47Got to look at the part.
34:48How do you think you're going to differentiate your company?
34:52Not you, because you're brilliant, but your company.
34:56So with my company, I want that one-on-one support.
35:00I've been doing it for three years.
35:01I've never met a manager that I've dealt with, ever.
35:04Because I say to my director, let me go out to the care homes that I work with,
35:08because they'll appreciate that.
35:10They'll remember you.
35:11But that one-on-one approach is something that recruitment agencies are forgetting to do.
35:16Yes.
35:16Right now, it just feels like we are just the annoying salesperson,
35:20and I don't want that for the recruitment industry.
35:23Brilliant.
35:23Thank you and good luck.
35:25Well, thank you so much, everyone, for your questions, your undivided time today.
35:31Good night.
35:42No, I'm so proud.
35:44Honestly, you did so well.
35:48Honestly, I don't know how you did that.
35:50You did so good.
35:50Honestly, I just feel that proud of you.
35:53Aww.
35:55Aww.
35:56For Lord Sugar.
35:57It was a wonderful presentation.
36:00I mean, she's 21 years old.
36:02Expert feedback.
36:03What was your impression of her?
36:05She's very passionate, wonderful personality.
36:07If she could bring recruiters in around her with that same level of passion and energy,
36:11I think she'd do really well.
36:12And drive them and motivate them.
36:14Absolutely.
36:14Yeah, yeah.
36:15I know that the market's a little bit tough at the moment.
36:19It is a challenging time in recruitment, but it will change.
36:22She's focusing on health and care.
36:24Mm-hmm.
36:25That is a huge sector and it's going to grow because we're all getting older.
36:29And I think that, you know, she seems pretty fearless to me.
36:33So this would be a good person in the back.
36:35Yeah.
36:35Young, energetic person.
36:36Get out there and have a go.
36:37Yeah.
36:38I mean, what's to lose?
36:41Next to take the stage, Karishma.
36:52Welcome, ladies and gentlemen.
36:54I want to introduce you all to Be The Sun, a skin love story.
36:59Believe it or not, that is what my skin looked like when I was 18 years old.
37:03And it completely consumed me.
37:05I had acne.
37:06I had scarring.
37:07I was so insecure.
37:09And I turned to pretty much every skincare brand out there.
37:12A lot of you are sitting in the audience here today.
37:14So thank you for supporting me on my skin journey.
37:17Unfortunately, nothing worked for too long.
37:26But the one thing me and my ex have in common is that we constantly kept looking for better options
37:31in the market.
37:33A stand-up comedian.
37:35Those two girls, they don't have the same amount of confidence.
37:38This girl, she was scared.
37:40She was shy.
37:41And she believed that her skin introduced her before she could introduce herself in every room that she walked into.
37:47And that girl, well, she wears her skin like armor.
37:50She wears her skin very proud, very loud.
37:53And she stands before you today, excited to talk about the newest scientific discoveries in skincare.
38:01So I would like to introduce an advert that my team created.
38:09Naturally better.
38:11Start with your skin.
38:13Be The Sun, a skin love story.
38:16Design my nature, defined by science.
38:21It's a class to Edward.
38:22Yeah.
38:25So why is Be The Sun different from all the other brands in this room today?
38:29As a biomedical scientist, I wanted to come up with a brand that uses very versatile products and attacks an
38:36array of situations with your skin.
38:39This is the Bright, Tight and Fight face mask.
38:42And you can all find it on your tables right now.
38:46So this is a great product that a genius has come up with.
38:54I would like to remind you that my name is Karishma Vijay.
38:58And I would like to open the 40 questions.
39:06Thank you so much.
39:09Wow.
39:11Karishma.
39:11Hi.
39:12I'm Colette.
39:12I am co-founder of The Inkey List.
39:16Wow.
39:16What a story.
39:17You will go so far because you're so genuine, authentic.
39:21I really want to talk about the product though.
39:23There is a lot of ingredients and actives in your products and a lot of benefits.
39:26How are you going to cut through?
39:27Yes, there's a lot of competition in the market.
39:30The competition is so fierce.
39:32But one thing that we can't deny is that social media will play an act in inviting those new customers
39:37in.
39:37How?
39:38We're going to really focus on real stories and real results.
39:41The power of social media is all about how you tell a story.
39:45And we're great storytellers here at Be The Sun.
39:48So, we hope that we can do that.
39:49And I hope that I answered your question.
39:51Thank you so much.
39:52Hi.
39:53I'm Alice, the Director of Beauty at Boots.
39:55And congratulations on such an incredible pitch.
39:57I'd really love to talk about the branding.
39:59You've talked so passionately about your skin love story.
40:02I wonder if you've got the name and the tagline the wrong way around.
40:05Like, a skin love story feels like your main story.
40:09Now, the reason Be The Sun is the name of our brand is because it is the number one message
40:14we're trying to drive forward.
40:15Being the center of your solar system.
40:18And I believe that Be The Sun resonates with men, with women, with young girls who are struggling with who
40:23they are.
40:23So, that is why I wanted the name to be loud and proud.
40:27Be the Sun.
40:28Be the light of your own life.
40:29Be the love of your own life.
40:31Well, this has been absolutely fun.
40:33Such an honor.
40:34And I know there's still some questions which you can send to my assistant because I must wrap this up.
40:40But this was such an incredible opportunity.
40:43Standing in front of such esteemed men and women, established business people.
40:47I wish to be in your chair one day.
40:49And I hope you enjoyed my pitch.
40:57You were amazing!
40:59Personally, I feel like everyone there wants to invest in you.
41:02Honestly, Karishma.
41:02She's just obsessed with you.
41:03You're our son.
41:04You are the son.
41:07Karishma, she's an amazing young lady.
41:10What did you think of her?
41:11Honestly, I think I'll buy whatever she's selling, actually.
41:14Doesn't matter.
41:14And I'll take the skin too.
41:16It looks great.
41:16Right.
41:17She's not just a salesperson.
41:19I mean, she's actually got a science degree.
41:21I think the challenge for me is the beauty industry now is just so crowded.
41:25And creating one viral product is easier than ever.
41:28But actually sustaining that and becoming a long-term brand is actually quite challenging
41:34because the next brand is always on your coattails.
41:37She's fantastic communication.
41:38She's fantastic from a science perspective.
41:40But the real business acumen of scaling a brand is where she's going to really need your
41:45support.
41:48This really was a once-in-a-lifetime opportunity that I could only have seen in my wildest dreams.
41:53I think I've done everything that I possibly could have to convince Lord Sugar that I should
41:58be his next business partner.
42:01What is going on?
42:02I don't even remember what just happened in there.
42:04Just know that it was a great feeling.
42:06This pitch was everything that I could do.
42:09I go to the boardroom tomorrow and hopefully Lord Sugar believes the same.
42:13Tonight, there's nothing more the finalists can do.
42:19Tomorrow, the final showdown in the boardroom.
42:31How are you feeling? Are you nervous?
42:32Yeah, I am nervous.
42:33I feel like yesterday I put on this pitch and I had the whole audience laughing,
42:37but you might be like, did you come in to make jokes?
42:39Or did you come in for business?
42:41This whole process has really built me up as a person.
42:44Try and put me on that stage week one.
42:45I would have been like, you're having a laugh.
42:48Like, I cannot do that.
42:49It comes down to today.
42:51So let's do our thing in that boardroom.
42:53Let's smash it.
42:58This is a pivotal moment.
43:00This might be the most important day of my life yet.
43:03I'm just a step away from being Lord Sugar's next business partner.
43:07So I'm going in with a fight today.
43:09I'm not going to give up this battle.
43:10I have to get that win.
43:18You can go through to the boardroom now.
43:20Okay?
43:22Go on, girls.
43:22I love you.
43:24Go on, girls.
43:26I love you.
43:29Go on, girls.
43:29I love you.
43:30I love you.
43:30I love you.
43:31I love you.
43:31I love you.
43:39I love you.
43:44Good morning.
43:45So, first of all, a thank you to some of our past candidates
43:52for assisting Pasha and Karishma.
43:55And technically, you can tell your friends,
43:59you made it in the final.
44:06It's a great achievement.
44:08We could celebrate only if someone knew someone else
44:12with a mobile bar.
44:17Anyway, Pasha.
44:19Yes, I'll show you.
44:20I think you started off with a brainstorm.
44:23So, I wanted to obviously tell the guys a bit about what I do.
44:27You know, my USP is me and the passion that I have for the role.
44:31In the branding team, there was Priyash and...
44:35And myself.
44:35Yourself.
44:36Yeah.
44:36Right.
44:37So, tell me about the logo.
44:39It was a stressful morning, to be fair,
44:42because I did go in there with a strong idea of having my middle name
44:46as the concept.
44:48And cool.
44:49Whatever it was called.
44:50Yeah.
44:50So, we went through about 16 names.
44:52So, you ended up with Real Approach Recruitment.
44:56Yeah.
44:56So, I wanted the name to tell a story,
44:58because I do feel like the first thing that you hear
45:01when you hear Real Support is who we are.
45:03All right.
45:04Then, the TV advert team.
45:06Megan, sub-team leader.
45:07Yeah.
45:08And the general theme of the advert is that Levi was angry that he couldn't get any staff.
45:18Was he that angry there was no machine there to dry your shoes or what?
45:26Yeah.
45:26Kieran, you were a bit wooden, like the cat tree that you designed.
45:31Have you got the tree up in your living room?
45:33Yeah.
45:33I'm still having nightmares about the tree, little sugar.
45:35Yeah.
45:36Anyway, the pair of you remind me of the Chuckle Brothers.
45:42Kieran's very creative.
45:43There was a lot of ideas going on.
45:45I think if Kieran had his way, it would have been a Fast and Furious.
45:49Yeah, no, absolutely.
45:50He wanted a coffee mug being thrown on the floor.
45:53And break turns.
45:53I was just trying to add some excitement into the video,
45:57and they were some suggestions with what I had.
46:00They were crap.
46:03I mean, that's great.
46:04Yeah.
46:05Anyway, you managed to rein him in on those things.
46:09Yeah.
46:09Yeah.
46:10It was a story that was done very well in 20 seconds,
46:13and I genuinely think they smashed it.
46:15It was really good.
46:16Good.
46:17So what did you all think was passion?
46:19She's phenomenal.
46:2021-year-old, strong, independent woman,
46:22standing around two feet and stands aground.
46:24So, yeah, she's a phenomenal woman.
46:26I just want to add as well, when you started this process 20 years ago,
46:29you really believed in people and the work ethic.
46:33And I think for what...
46:34She was one year's old.
46:35Yeah, she was.
46:36So to see what she can do at this age,
46:39to think what she can do in five years' time, ten years' time,
46:42I think it's insane.
46:44Good.
46:45Okay.
46:46Now, Tim, I think you were with Karisma.
46:49I was.
46:49Yes, for sure.
46:50Let's get on to the branding, first of all.
46:53Be the sun.
46:55Immediately, I would think it's a sun cream.
46:58I don't get that.
46:59So with Be the sun, it's more about...
47:02Everybody wants to have this sun-kissed golden glow,
47:05but we also wanted to play on the words...
47:07You mean like Donald Trump?
47:09But it's more about how the sun is the centre of our solar system
47:12and people live their lives forgetting that they're the centre of their world.
47:16I love the tagline, a skin love story.
47:19I do like that.
47:20I think that's quite clever.
47:21But Be the sun, I think, as much as you are attached to that name,
47:27personally, I would say that it needs to change.
47:30Anyway, then you went to the laboratory
47:33and you knocked up your samples, yeah?
47:37Yeah.
47:37It was so fun to be back in a lab
47:39and kind of showing off my scientific knowledge as well,
47:42making a product that is very versatile,
47:44so I put as much as I could in there within the perfect valances.
47:47Well, the kitchen sink, you didn't put that in.
47:51She would have, but she could have, though.
47:53All right.
47:54Then the advert, who made the advert?
47:58So I directed the advert.
48:00Karishma did amazing...
48:01You wanted a quality advert, didn't you?
48:02Yeah.
48:03Yeah.
48:03She gave us the storyline in the morning,
48:06so we just developed it even more.
48:07There were a few clips we really wanted to use,
48:09but after we watched her back and realised it,
48:11it was going down the route of something else.
48:13Maybe like adult film, so we decided not to use it.
48:15Yeah, so we tried our best,
48:17but I definitely think we incorporated
48:18the Being the Sun element part of it as well.
48:21OK.
48:21I mean, it looked a bit of a quality production.
48:25I feel like they did a great job making it engaging,
48:28aesthetic, still the luxury look.
48:30I did give them really clear instructions,
48:31what I wanted, and I was very impressed.
48:34And I'd just like to add a little sugar.
48:36I've been pretty close with Karishma from the start.
48:38She's not only a great person inside,
48:40but she's a fierce and strong businesswoman,
48:43and watching her yesterday,
48:44we're the same age, but I feel like a proud mum, honestly.
48:47I really did.
48:48Just to round it off,
48:49I think Karishma is an ideal candidate.
48:51When I watch her, I'm like,
48:52I thought I was the perfect person,
48:54but when I see her, I've got so much to do
48:55just to become like her,
48:56I want to cry right now, sorry.
49:00Good.
49:00Well, I'd like to take this opportunity now
49:02of thanking you last candidates
49:05for coming back and assisting.
49:06So, if you don't mind,
49:09I need to talk to these two people.
49:11Thank you so much.
49:12I love you so much.
49:14Go win this.
49:23Well, ladies, let me say one thing.
49:27Your presentations last night were superb.
49:31Excellent.
49:32And Pasha, you know, for a 21-year-old,
49:34it was quite amazing, really.
49:36Thank you, Lord.
49:37And Karishma, you could have a part-time job
49:41as a comedian, I think, on the stage.
49:46It was very, very funny and very natural.
49:48Now, basically, you've got this cream
49:51that has got to be manufactured.
49:53What are you going to do with the £250,000
49:57and how are you going to make it
49:59into a multi-million-pound turnover company?
50:03So, the principle of everything that we're going to create
50:05is that we want to reduce overconsumption.
50:08Instead of creating four products
50:10that they then have to invest in one by one,
50:12we create one that actually covers all those grounds.
50:16Now, these are...
50:17Now, I hear all that,
50:19but in order to get volume sales for this thing,
50:23you need volume potential consumers.
50:28And your main method of selling it
50:31is going to be how?
50:33The main method would be to push it
50:35through not just e-commerce, but social media also.
50:38People like Huda Katan
50:39that have created videos for us
50:41in 24 hours had 8 million views.
50:43We had 60,000 people trying to buy the product.
50:458 million views, one...
50:46All these young...
50:47You youngsters, all you keep telling me about
50:48is I've got 9 million followers,
50:518 million of this.
50:52I'm only interested.
50:53Show me the money.
50:54When we launched in our first month,
50:56we did close to £12,000 in sales.
50:58And we were...
50:58Did you get repeats also?
51:00So many repeat orders.
51:01People are very much addicted to the product,
51:03addicted to the quality of the product.
51:05Really? Which hasn't got marijuana in it, has it?
51:06No.
51:07No.
51:07But we've had hundreds of orders
51:09where they haven't just repurchased one.
51:11Right.
51:11But many.
51:13All right.
51:13Well, Pasha, you're a different kettle of fish, really,
51:17in the sense that there's no hard product to touch.
51:19You're offering a service.
51:21Yeah, correct.
51:22So, starting from my £250,000,
51:27what are you going to do on day one?
51:29The £250,000 or sugar will go to the start-up costs.
51:33Yeah.
51:34Which would be what?
51:35So, it would be the databases,
51:36the computers, the salaries.
51:39Right.
51:39As soon as I have that set up,
51:41I could do it myself.
51:42Then I would be able to make you money from day one.
51:44Give me the list of the type of people that you place.
51:47So, you've got nurses, who else?
51:49So, it literally can be from cleaners,
51:52care assistants, team leaders.
51:54Right.
51:55So, what's the kind of commission of these people?
51:57Starting with the cleaners.
51:59So...
51:59Can't be much, can it?
52:01Lowest at 10% contract.
52:03Yeah.
52:03But this is the thing that I'm doing now
52:05when I'm pitching to Care Homes, introducing myself.
52:08I'm going in at around the 13% to 15% rate,
52:12which is a lot higher.
52:13So, starting this business,
52:15the current market that you're in at the moment,
52:17is it buoyant or is it dead?
52:19With the care home and healthcare side,
52:21I do think the market is buoyant
52:23and there is a demand.
52:25The healthcare sector is growing.
52:26It's one of the fastest growing sectors in recruitment.
52:29All right.
52:30Okay.
52:30Well, look,
52:31I think I've got a grasp of both of your business ideas.
52:36What I'd like you to do is to step outside for a while
52:40and I'll be discussing it with Baroness Brady and Tim
52:44and then I'll decide who is going to be my business partner
52:49in this 20th year.
52:51Okay?
53:02I have to say,
53:04two great finalists and thoroughly well-deserved.
53:07I mean,
53:07Karishna has got a very small business,
53:09but with some grand ideas of what she wants to do
53:13and you've been in that industry,
53:15so the perfect partner for her.
53:17And Pasha has got a track record of success in her industry
53:21but has never started a business,
53:23so she really needs you as well.
53:25Yeah.
53:25So you would make an ideal partner
53:27for either of these two women.
53:29I think it's a great testament to the process.
53:3320 years and still you're able to find
53:35great individuals who really need support and mentoring
53:39in order to grow something potentially really big.
53:41In Pasha,
53:42you've got somebody with poise,
53:44real focus around her industry,
53:45and in Karishma,
53:47you've got somebody with heart,
53:48yes, a bit of humour,
53:49but actually huge amounts of hustle.
53:51She really wants this.
53:53I think there's great potential in either one of them.
53:55It's a really difficult decision.
53:56Mm.
54:00Yes, would you send the two of them in, please?
54:03Yes, the two of them.
54:05You can go through to the boardroom now.
54:08You can go through to the boardroom now.
54:10It's all right.
54:24Well, Pasha,
54:27if you don't get the investment,
54:30what are you going to do?
54:32I'm going to do it myself.
54:34And my commitment,
54:36my drive that I have for someone else's company
54:39is unbelievable.
54:41And if I was doing it for myself,
54:43it would be ten times more.
54:46I'm non-stop.
54:47And that's because I believe in what I do.
54:49And I'm ready to put a dent in the market.
54:51And that is my ultimate goal.
54:54Right.
54:54And same question to you, Krishman.
54:56If we don't succeed in this,
54:59how are you going to move forward?
55:00Because you need a lot of money
55:02to build up inventory in stocks, don't you?
55:05So we've already got cash flow coming in.
55:08We've got a great amount of profits already,
55:10enough to invest into future products
55:11and to really build an inventory.
55:13Do you need my money then?
55:14I need your money because I want to build faster.
55:18At the moment,
55:19I can only order 5,000 to 10,000 units at a time.
55:21And then I have to bear in mind salaries,
55:23rent, the cost of my warehouse.
55:25But if I had the £250,000,
55:27I could go big.
55:29Right.
55:30Lord Sugar,
55:31I'm a young woman
55:32with determination,
55:34grit and drive.
55:36And I've shown what I can do.
55:37I've shown how much money I can make.
55:39And it's not just about the money
55:41that you're giving me.
55:42It's about having you next to me,
55:44showing me the ropes,
55:45your experience in recruitment.
55:46You've already made a millionaire out of it.
55:49And I know that if you was to have me
55:51as a business partner,
55:51I can do the exact same thing for you.
55:54Mm-hmm.
55:55Lord Sugar,
55:55you've obviously been in business
55:56longer than I've been alive,
55:57but this is what I was born to do.
55:59I believe that business is in my blood.
56:01It's my legacy.
56:02And I know I can scale this.
56:04I know I can scale it in retailers.
56:05I know that I can scale it through social media.
56:07And yesterday,
56:08I showed you my personality.
56:09I'm selling my personality and who I am.
56:12Hmm.
56:14So, look, ladies,
56:15here it is.
56:20Karishma, you know
56:22that I've been in this business before.
56:24It's a very, very slippery pole to climb.
56:28And I've done it before
56:30and I've made people into
56:32very, very significant business people.
56:36And I do like skin care.
56:40Pasha,
56:43I've got recruitment companies
56:46and I know the recruitment world.
56:48You say this market for care homes
56:50and all that stuff is quite buoyant.
56:52And so after deep consideration
56:58and listening to you
56:59and following you
57:00for 12 weeks,
57:03you know,
57:04I've come to a conclusion.
57:07and
57:10the conclusion is
57:14that I'll be investing in
57:19Karishma.
57:22Thank you so much,
57:23I absolutely won't let you down.
57:25I came in with a very big dream.
57:27I need you by my side
57:27to make it happen
57:28and I will absolutely
57:29not let you down in this process.
57:31Congratulations, Karishma.
57:33Well done, Karishma.
57:34Thank you so much.
57:35Okay.
57:36Thank you so much.
57:37You've both been incredible
57:38in the process.
57:40Off you go.
57:41Thank you, Barron's Brady.
57:43Thank you, Tim.
57:48Honestly, well done.
57:50Honestly, I didn't know
57:51whether to cry,
57:52laugh,
57:52like, shake his hand.
57:53Give me a hug.
57:54It's unbelievable.
58:03I feel so proud
58:05because I think
58:06when I came into this
58:07I felt like a small fish.
58:08Not a small fish no more.
58:10And I know Lord Shaker
58:10is not going to regret this
58:11and he knows
58:12he shook hands
58:13with the right girl
58:13because I'm about
58:14to make him more money.
58:15The Rolls Royce
58:16is getting an upgrade.
58:1920 candidates,
58:21one investment.
58:23For now,
58:25Lord Sugar's search
58:26is over.
58:31Lord Sugar has officially
58:33named his next
58:34business partner
58:34and the celebrations
58:35continue over on BBC2.
58:37I'll be joined
58:38by Baroness Brady
58:39and Tim Campbell
58:40as well as our winner,
58:41Karishma,
58:41who will be giving
58:42her very first
58:43exclusive interview.
58:44So turn over
58:45for Unfinished Business.
58:56If you think
58:57you've got what it takes
58:58to become
58:58Lord Sugar's
58:59business partner,
59:00visit
59:00bbc.co.uk
59:02forward slash
59:03apprentice.
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