00:00You shouldn't trust AI when shopping online.
00:02Here's why.
00:02Google search as we know it seems to be dying, and AI summaries are taking over top spots.
00:07That matters, because some companies have reportedly found ways to trick the AI into
00:12recommending their products.
00:13Here's how.
00:14Fake best-of lists.
00:15Marketers publish self-promotional listicles, with their own product ranking at number one.
00:20These articles look like neutral reviews, but they are effectively ads written to manipulate
00:25the AI's trading data.
00:27They influence Google AI overviews, as well as other AI sources, according to SEO agencies.
00:32Another tactic is hidden prompts.
00:34Marketers hide AI-targeted phrases inside their content, hoping the AI will pick up the cues
00:39and repeat their preferred product messages.
00:42So the bottom line is, if an AI recommends something, that doesn't automatically mean it's the
00:47best option.
00:48It's still smart to double-check before you buy online.
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