Keep Viewers HOOKED On Your Videos With These 5 Proven Tips

John McLauchlan

So what's the real reason your viewers aren't coming back? Let's talk about authenticity, communication skills and how to be yourself on video and social media.  Your audience wants QUALITY content, for you to be authentic, your "true self". That's what makes an impact with your audience.   Instead of adopting a persona, I discuss the importance of how to be yourself and fostering genuine connections. Audiences are seeking authentic interactions, so be you and embrace your true self for success in video creation, especially on social media.   This approach enhances communication skills and personal self-awareness.  ▶️ My 3 Residual Incomes I Wouldn't Be Without: https://johnmclauchlan.com/triple/?t=DM   #videomarketing #authenticity #affiliatemarketing   🔴 Subscribe To My YouTube Channel: https://www.johnmclauchlan.com/YTSubscribe _____________________________________________________________________________  JOHN MCLAUCHLAN NEWSLETTER Tips, How-To's, Resources and More, Free For Online Business Owners https://johnmclauchlan.co/newsletter   JOHN MCLAUCHLAN PODCAST https://johnmclauchlan.com/podcasting  JOHN MCLAUCHLAN BLOG Help and Support for Online Business Owners https://johnmclauchlan.com  MCLAUCHLAN ACADEMY The Business Education Academy for Online Business Owners https://mclauchlanacademy.com  MCLAUCHLAN COACHING Find Your Voice, Grow Your Brand, And Exceed Your Goals https://mclauchlancoaching.com  STAY CONNECTED Facebook Group - John McLauchlan's Online Business Mastermind: https://www.facebook.com/groups/mclauchlan/  Questions?  Contact Me: Text - +1 (863) 808 4402 Email - john@johnmclauchlan.com _____________________________________________________________________________  Income Disclaimer: https://www.johnmclauchlan.com/income-disclaimer/ Liability Disclaimer: https://www.johnmclauchlan.com/terms-and-conditions/ Affiliate Disclaimer: Some of these links go to one of my websites and some are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you. Contact me directly if you are interested in something in particular.

Transcript

00:00if you do videos if you're worried about doing videos this will probably resonate with you i

00:05see this all the time where instead of just talking to your audience and just being yourself

00:09people put on this kind of persona and my persona was trying to be that presenter people want real

00:15connections people want real people they just became almost online business caricatures of

00:22themselves the secret to doing videos and the secret to being successful online is to be you

00:29and the skill that we need to develop as online business owners is just before we get started with

00:39this video do me a favor if this is the first time that you visited the channel just go and

00:43hit the

00:44subscribe button just below there it really helps me out and it just means i can keep producing

00:48better and better content as we go along all right hope you enjoy this episode let's talk about how

00:55to optimize your videos and make them just generally better okay one thing i noticed with me is i do

01:03a

01:04lot of videos and i looked at my youtube channel i thought this thing is not really doing as well

01:09as it should be okay the content is there the in my mind the content is there that the quality

01:17is there

01:17so why are my videos underperforming and yes it could be an seo issue it could be all sorts of

01:23things going on but one of the things i want to talk to you about in this video is more

01:30the connection

01:31with your audience it's so important to connect with your audience more one of the things i'm going

01:37to be talking about in a future video is the growing gap between people producing a load of content from

01:48ai and people who are doing videos like this this isn't ai by the way this is the real me

01:54okay

01:56people want real connections people want real people because that's how people do business

02:01so what i'm going to talk about here is kind of my experience on the way that i deliver on

02:07camera and

02:07hopefully based on the things that i've learned about me i can pass that on to you and you can

02:13benefit

02:13from it so when i first started doing videos it was back in about 2006 and i started doing diy

02:20videos

02:21i was in construction uh still do construction uh when i when i want to and but i was doing

02:28plastering

02:29videos and i would i would film me doing plastering i would then do a presentation to camera

02:35and there's really if you do videos if you're worried about doing videos this will probably resonate

02:42with you i'd be sat there you know in in the place that i was going to plaster there'd be

02:47all plastering

02:48stuff around it all the all set up properly i'd have like a little if i got it it's over

02:53there

02:53i'll show you in a minute i've got i bought a little video camera with a little dv tape in

02:58it

02:58and i used that and i used to rehearse the lines press the video recorder to record

03:06and suddenly this nonsense would come out my mouth my mouth okay it would be oh now what do i

03:13do and

03:14it was like this weird perceived kind of stress that when that red light came on i just couldn't do

03:19it

03:20and so what i did i looked at presenters and i looked at performers and i looked at presenters that

03:27i liked and i looked at people like uh jeremy clarkson from uh top gear okay look at the way

03:34he

03:34presented and i thought i like that i like the way i like the cadence that he does it so

03:37i'm gonna do

03:38that okay and instead of being me i sort of became this presenter and i became a kind of a

03:47wannabe

03:47jeremy clarkson if you like it wasn't really the boy that's what i thought and that technique

03:56improved the way i was on camera and i thought in my head oh look at me i'm great okay

04:01and people would

04:02come and film me and i would say okay this might take two or three takes and i'd do it

04:08in one take

04:08and they go that's perfect perfect great okay from a technical standpoint it was good from a communicating

04:16with your audience standpoint probably not so good and then when you move into online developing an online

04:23business where you're communicating with your audience and you're talking to them you're trying

04:27to develop a connection if you've got a presenter type thing going on it can be it can be detrimental

04:35to what you're trying to do and this was something that was picked up by my by my good lady

04:39jules and

04:40she says you know what you sound like alan wicker and i was like i'll make fun no i've been

04:46doing this

04:47years i'm really good at this everyone likes my videos everyone says i'm really good at videos

04:51people telling videos of my superpower and i got by admission i got quite defensive over my my video

05:00presentation but she's right as as always um and i see this all the time where instead of just talking

05:10to your audience and just being yourself people put on this kind of persona and my persona was trying to

05:17be that presenter still trying to sound interesting still trying to peak people's interest still trying

05:24to put in trying to do the techniques that i've learned but you don't need all that you don't need

05:34all that all you need to do is look at the camera and talk to someone like you're talking to

05:39them down the

05:40pub okay and you imagine if you spoke to your partner like you speak to your audience on youtube

05:53okay or maybe the way that you want to speak to your audience on youtube okay maybe we go into

05:59presenter

05:59mode you know and we go hello my name is john mclaughlin uh and your missus says you know what

06:05do you

06:05want for dinner tonight and you go well have chips with fish and mushy peas you know it's ridiculous okay

06:12but a lot of people do that and those cadences and those intonations happen because they think that's

06:20what needs to be done because they think it looks more professional when you look at actual presenters

06:26the likes of jeremy clarkson what you're looking at is someone that's got years of experience

06:33and knows how to present for television and also connect to an audience it's not just a case of

06:40talking like someone it's a real skill and the skill that we need to develop as online business owners

06:48is just talking as us we don't need to be anybody else because us is our brand we are our

06:56brand

06:57so don't try and be anybody else don't try and impress anyone just talk to them like you're talking to

07:04anyone down the pub and and that's really the the takeaway from this and the bigger takeaway for me

07:13was getting rid of my ego because you know my my presenting thing i've been doing it 10 years 20

07:19years talking to people on camera i know what i'm doing okay but am i really do i really know

07:25what

07:25i'm doing and as online business owners we're constantly learning and we're constantly investing

07:32in things that are going to take us to the next level because we're always going to the next level

07:36and

07:36sometimes we come back to the the first level and and so on and so forth but we've always got

07:41to be

07:41learning and we've always got to be just listening to people and listening to your audience and

07:48listening to what they don't say sometimes because in this industry a lot of people they'll go that was

07:55great you're wonderful you know that was a wonderful presentation that video was really good but was it

08:00was it really good okay it was really good but you haven't bought anything okay it was really good but

08:06you never became a lead so what's going on and it just comes back to when you when you do

08:14your videos

08:15when you start to hit when you hit the record button you can talk i'll be honest i i do

08:23lots of videos

08:24where i i tried to do a review the other day and i got three or four takes in probably

08:3110 or 15 minutes

08:32each and i stopped and i went john you're just waffling okay because quite honestly we do a lot

08:40of waffling when we do these sorts of videos um and the only reason i sound like i'm waffling now

08:46is

08:46because i tried to i want to try and impart the knowledge and the the information to you as well

08:52that the the secret to doing videos and the secret to being successful online

08:59is to be you and i know for a lot of people they don't want to be them they want

09:04to be somebody else

09:05when they're online and a lot of people go oh yeah it's because of work and if if work see

09:12what

09:12i'm doing they might not be very happy so i'm going to try and be somebody else and

09:18you've got to be yourself and one of the most powerful things you can do when you do video

09:23is to document your journey it's document your journey just do what i'm doing now you know i

09:30found this is the feedback i got from my videos i was being to alan wicker if anyone knows alan

09:36wicker

09:37alan wicker actually was a really good presenter but he was a presenter for a broad audience back in the

09:42the 60s and 70s and probably i think into the 80s i think he did a lot of traveling things

09:46really good

09:47okay but you're not going to connect with an audience when you're building an online business

09:52by being that kind of presenter but yeah it comes back to the documents in your journey

09:58um and just being yourself and just talking to people and it's it almost comes back to the feel

10:04felt found thing this is how i felt this is how i feel this is how i've dealt with it

10:09and what i found

10:10is this maybe you can do this okay so if you if you give your experiences people really resonate with

10:19that the other thing i'll say as well is many years ago the way to attract an audience because we

10:30were

10:30talking about attraction marketing still a great thing you still attract people to you based on the

10:35information and the value that you give out to your audience or to your marketplace but it was all

10:41about being a leader i've got to be the leader i've got to be the leader so what does that

10:46mean it means

10:47i've got to be somebody else because i'm not a leader because i've just started so i've got to be

10:51somebody

10:51else and that's what happened with a lot of people and they just became almost online business

10:59caricatures of themselves and it was it was ridiculous and i know some people still try and

11:05do that because they don't have the confidence to go out and go hey look i'm an online business owner

11:11i started yesterday i know nothing okay but here i am doing a video and if people did that

11:18rather than saying well i've only started yesterday so what can i say and they come out with some

11:25something that doesn't really align with who they are or what they've done doesn't talk about their

11:31experiences people don't see the authenticity they don't see their genuine so they don't entertain their

11:37videos so another point as well i'll say is that when you're doing videos you're being yourself

11:45you've got to be vulnerable and for me talking about you know someone or not someone my partner my partner

11:53jules um pointing out that you know what i'm doing could be improved that for me is like a

12:02vulnerability that for me attacks my my weaker now weaker ego you know a couple of years ago that

12:10would have been don't go there you know nothing about this i know everything okay that's just ego

12:15talking and one of the things that we've got to do as well when we do this we've got to

12:19get rid of the ego

12:23um when you get rid of the ego i know we're going off off patter here a little bit but

12:29when you get

12:29rid of the ego your life completely changes um let me tell you particularly if you're a man um yeah

12:39so let's wrap this up when you're doing videos be yourself when you're doing videos document your

12:48journey and just talk to your audience like you're talking to a mate down the pub okay and you know

12:54maybe depending on your actual audience you might want to edit what you say edit what you say okay

13:00because maybe some things that you say down the pub where you make might be a little bit you know

13:04not for those ears but think about your audience think about how you communicate with them look at

13:09their pain points just talk share your journey and give them snippets of information that may help them

13:18and that my friends is how you build an online business if you do that consistently people are

13:24going to get to know like and trust you people are going to reach out okay the online marketing thing

13:31let me finish with this the online marketing thing

13:36is almost like a power of pitch fest it's who who can shout the loudest and it's wrong

13:44you you never want to be pitching anything yes you can talk about your products you can talk about

13:50your services if somebody asks you but the whole ethos of what we do and attraction marketing is down to

13:57people asking you as soon as you say i've got this great product i've got this great thing okay then

14:05you're pushing people you're pushing yourself on people and it doesn't work

14:10what works is just sharing your information hey you know what yesterday i didn't know anything and

14:16now i can send an email i know that sounded a bit that sounded a bit presenter okay sorry but

14:22now i can

14:22i can send an email this is what i learned and this is how i feel now that's more important

14:28how do you

14:29feel well actually i feel more confident because i didn't even i've never sent an email before or i've

14:35never set up an autoresponder before now now i can do it how great is that you could do the

14:41same

14:42and when people resonate with that people aren't interested how much comp how much you know

14:49all they want to do is connect with you and if you're authentic then bang people will people will

14:56connect with you so i hope that has helped you if you've got any questions by all means drop me

15:03a comment

15:03below um i always respond to questions and anything i can help you with reach out in the usual way

15:10i'm john mclaughlin we'll talk soon bye for now

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