00:00Parents are being urged to treat online privacy as a basic life skill for children, in the same way as
00:06road safety or stranger danger.
00:08The Information Commissioner's Office has said that many families are not having simple conversations about how personal information is shared
00:17online.
00:18Research suggests three quarters of parents worry that their child cannot make safe choices.
00:24Some children are sharing names, addresses or even health details with apps and AI tools.
00:30The regulator says younger primary age children may be most at risk.
00:34As a result, the regulator is calling for clearer guidance and a wider effort to help families build confidence discussing
00:42online privacy in daily life.
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