00:00Well, let's talk about the experience. I mean, obviously, there's going to the games,
00:03the matches themselves, but a lot of the activity, particularly the economic activity,
00:07is going to happen outside that stadium with the actual events and the experiences that
00:12your company is there to help provide. So On Location is the official experience
00:16and hospitality partner for the World Cup. We also were the NCAA this past weekend,
00:20and we're doing the Olympics in LA, and we do over 760 events a year. So we do the world's
00:27largest events. And as you pointed out, Romain, the experiences are in the stadium and also
00:33outside the stadium. But what we are excited about is bringing people from all over the world,
00:38over 100 countries, coming to the World Cup to experience in 16 cities, 104 matches,
00:45the world's largest sports economic event. Now, I am curious. So, I mean, obviously,
00:49this is going to differ a little bit from the NCAA, given the international component of fans,
00:54and for that matter, teams, given the geopolitical issues, the war in Iran, and just some of the
00:59political rhetoric, has there been any concern that we might not quite meet the attendance,
01:04the international attendance that we were looking for?
01:07So we're seeing a gangbuster tournament right now. We've already surpassed the level of Qatar a long
01:14time ago. We're seeing this past week, single tickets went on sale, and we saw that go like wildfire.
01:22So if you want to go, this is the time to go. I mean, you should go on our website,
01:28onlocationexp.com, and see all of the amazing tickets and hospitality that's available. But I'll
01:33tell you that right now, we are very optimistic that not only where people from North America go to
01:39all 16 cities, but people from around the world are coming. Talk to us about the real economic impacts
01:44of these mega events. What do they do to the cities? I know it varies, of course, case to case,
01:50but give us a few examples. So sports travel is a booming industry. Right now,
01:54it accounts for about $600 billion a year in total economics. And that really goes right to cities,
02:02hotels, restaurants, all of those experiences. In just about five to 10 years, it's going to go
02:08into the trillions. So this is the fastest growing segment. Why that matters, and it goes back to your
02:13question about global attendance. People want to go and see great cities, but they want to go with
02:21purpose. And that's where coming to the World Cup really comes to bear. And it's more than just going
02:27and sitting in the stadium. You know, that's a seat. Anybody can sit in the stadium. When you come
02:32with onlocation, you're getting experience. You're getting unique seating. You're getting to meet
02:37players. You're going to walk on the pitch. You're going to get your photos taken with a trophy.
02:41There's so many different wonderful experiences. I mean, one of which is for the finals,
02:46you know, imagine sitting on the field in like a couch setting while you're watching the finals
02:53of the World Cup. Those are the kinds of things that onlocation does.
02:57What about LA28? Are you seeing anything already underway there? Some traction gaining?
03:02Oh my God. The last couple of weeks, LA28 has been doing really, really well. So we went out
03:08with the first launch on ticketing and hospitality packages. And already it's trending way ahead of
03:16Paris. And we've already sold more suites for LA28 than we sold in all of Paris. So this already
03:24is going to be it. And North America is all about sports right now and all these incredible finals.
03:30We have the NCAA tonight. Of course, the World Cup in less than 70 days.
03:34And then when LA28 comes around, it's going to be like nothing else. This year, 2026,
03:41is the world's largest sports year in North America. There'll be more commercial work going
03:49on in sports this year than anywhere else. Just had Milan Olympics World Cup coming up. We have the
03:55NFL draft you mentioned. The NFL season is just around the corner. So much going on.
04:01The NFL season is just around the corner. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have the NFL season. We have the NFL season. We have the NFL season. We have
04:01the NFL season. We have
Comments