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PepsiCo and Diageo pulled sponsorships from London's Wireless Festival after Kanye West was announced as headliner. UK PM Keir Starmer called the booking "deeply concerning." West cited bipolar disorder for past behavior and released new album "Bully" on March 28.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02PepsiCo and Diageo withdrew sponsorships from London's Wireless Festival after organizers
00:07announced Kanye West, now known as Yeh, as the headliner, according to The Wall Street Journal.
00:12The festival is scheduled for July at Finsbury Park, with West set to perform all three days.
00:17His booking drew criticism from UK Prime Minister Keir Starmer, who called it,
00:22"...deeply concerning." Pepsi confirmed its withdrawal on Sunday, and Diageo followed
00:26later that day. West has faced backlash for his controversial past remarks. He said he was
00:31"...deeply mortified by his actions, attributed them to bipolar disorder, and outlined efforts
00:35to improve his condition." Adidas and Gap ended partnerships in 2022, and a 2024 settlement
00:41with Adidas involved no payments. He released a new album, Bully, on March 28th, and previously
00:46issued a public apology. For all things money, visit Benzinga.com.
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