Dragons’ Den business rakes in £11,000,000 one year after £75,000 investment

A fast-growing pet food start-up that won over investors on Dragons’ Den has surged to £11 million in annual recurring revenue just a year after its TV appearance.

Omni, a vet-founded brand specialising in plant-based dog food and supplements, secured backing from Deborah Meaden and Steven Bartlett when it appeared on the BBC show in February 2025.

Since then, the company has seen rapid growth, adding more than 100,000 new customers and closing out 2025 with £8.4 million in sales – a sharp rise from £2.7 million in 2024 and £1.2 million the year before.

Founded by veterinarian Guy Sandelowsky and entrepreneur Shiv Sivakumar, Omni was launched in 2020 after Sandelowsky witnessed what he described as widespread, preventable nutrition-related illnesses in pets.