00:00Ads are everywhere in the online world, but have you ever thought what is behind these flashing advertisements?
00:07Who is it really? Let's solve this puzzle today. Often, when some really cool ads appear,
00:13If yes, then the question comes to mind that brother, on this
00:28The best way to understand it is to think of it as a kind of ID card. Now, this screen
00:35But the comparison is perfect. Imagine, on one side is an unknown seller from whom you can buy anything.
00:41There is always a fear in me. And the other…
00:44There is a shop on the other side which has proper ID proof, where we know with whom we are dealing.
00:49They are doing it. The same thing is happening in the world of online advertising. So the question is,
00:55What exactly is this ID card? It's called Advertiser Verification. This is a professional
01:14Let's show you some documents. So the most interesting thing is that now we have some such tools, some
01:20There are tools we can use to perform these tests ourselves. Let's see if this toolkit works.
01:26How does it work? And it's very easy to do. Whenever you see an ad on Google Search or YouTube,
01:43That will tell you the whole story. And look at the amazing results. Let's say there's a barrier,
01:5150% off shoes. When you check them out, you'll know, hey, this one's got to be a hit!
01:57She runs a company called XYZ footwear, which is based in India.
02:12Click on the choices icon or more to select the option "Why this ad?"
02:20This helps us understand why you're seeing that particular ad.
02:24You may have recently visited some shopping websites and the system is showing you ads based on that only.
02:29Yes, this thing is complete
02:31This makes the process more transparent. But it's not just about checking. There are rules behind it.
02:38There's a whole network of tools designed to keep the online space safe. Let's take a look at them.
02:44Let's take a look at this as well. See, Google's policies are very clear on this matter.
03:00Ads require even more stringent approvals. This question often arises:
03:05Why do we only see certain types of ads? This is because of personalization.
03:11It depends on what we are interested in, what we are searching for, and what websites we are visiting.
03:29Look. This is very personal and sensitive information. Like religion, health issues, political views, or
03:37breed. They are never used in advertising. And yes, when it comes to political ads,
03:44Then the rules would become even stricter.
03:46The impersonator must not only reveal his identity but also clearly demonstrate that
03:52Who's paying for that cover? So the real purpose of all these tools and regulations, I mean, all of them?
03:58What is it? The goal is to make the Internet a more transparent place.
04:02Creating more responsible and safer places. And a great tool in this direction is the AIDS Transparency Center.
04:10You can think of it as a kind of public library, where anyone can go and see all the software run by any advertiser.
04:16Come
04:27secondly we can all check who is showing the odds, thirdly there should be a ban on dangerous odds
04:35and whether our personal information is safe, overall we now have better ways to know that
04:42Who is behind the scenes, and finally a big question
04:46For you all to think about, as these transparency tools become more and more sophisticated, will we
04:52We are moving towards a future where no one can submit anonymously in the online world.
04:59Please think about it
05:00What is the work?
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