00:00Namaskar!
00:00If you have a simple ad campaign,
00:02then you have to understand the SSL protocol.
00:05It's very important to understand the SSL protocol.
00:06Today, we will understand the words in this simple way.
00:11So let's start.
00:13So, what has happened to you that an ad without any reason
00:17has been blocked on a secure YouTube page?
00:19If yes, then it's a lot of people with it.
00:23This is a very common problem and the solution is quite simple.
00:27Today, we will solve this mystery.
00:28We will solve the mystery and we will clear all the doubts.
00:31Let's start the basics first.
00:35Look, any web address starts from HTTP or HTTP.
00:40What is the difference?
00:41HTTP means in simple language, not secure.
00:45In HTTP, which is S means secure.
00:49That means that connection is safe and encrypted.
00:52YouTube is visible to our users' safety.
00:55It's more important to these secure connections.
00:58So, what is the most easy way to understand this whole thing?
01:02We divide it into two different worlds.
01:05One is the world of non-secure pages and the other is the secure pages.
01:09And yes, both rules are completely different.
01:13So, let's talk about the first world.
01:43This is a non-secure page.
01:45creative, tracking pixel,
01:46any media file,
01:48everything is HTTPS.
01:50If there is one element
01:52HTTP, then it's a block.
01:55No second chance, no compromise.
01:57Okay, so now
01:59we have two world's concept
02:00clear. But there is a twist
02:03here. It's a very necessary rule
02:04that makes things more interesting
02:06to make more interesting. This rule
02:08is when the ad is secure
02:11or HTTPS.
02:13This rule is a very important
02:15to understand. If the main ad tag
02:17is HTTPS, then it will
02:19be a separate secure bubble
02:21or secure world. Now it's not
02:23the difference in the page. And it's
02:26straight to the ad that in the
02:28which anything, video files, tracking
02:30pixels, everything will be
02:32HTTPS. So the main rules
02:35we have understood. Now let's
02:37deep dive. Let's see some special
02:39cases and exceptions, which
02:41are the ones that have
02:42used to know the professionals
02:44that the ad campaigns
02:45run. So in all
02:47strict rules, there is
02:49an exception here. Just one
02:51and that is click-through
02:53URL. Meaning, the landing page
02:55where the ad
02:56click-through
02:57user goes. Just one
02:59thing can be HTTP. Yes, it's
03:02permission.
03:03But for a better user experience
03:05and security
03:06recommendation
03:07always
03:08the landing page
03:10is
03:10HTTPS
03:11.
03:31Video ads
03:32simple.
03:33This is why the
03:34most safe solution
03:34is to provide
03:36manually
03:37HTTP
03:38compatible URLs
03:39.
03:40Well, we have seen
03:41many rules
03:42and different scenarios
03:43and different scenarios. Now
03:44it's time to
03:45all these
03:45to remember
03:46a simple, easy
03:48rule
03:48to wrap up.
03:49You can say
03:50the whole discussion
03:51is the most
03:52necessary
03:52take-away.
03:53So, this is
03:54the whole concept
03:54to remember
03:56a very easy
03:57way.
03:58One analogy.
03:59Think
04:00that HTTPS
04:01is a
04:02accident.
04:03It's a locked
04:04safe.
04:05It's like
04:06if the camera
04:07which is our
04:08web page
04:08is
04:09used to be
04:11HTTPS
04:12,
04:12it should be
04:14secure.
04:14It should be
04:15common sense.
04:16But if the camera
04:17is open
04:18,
04:18it should be
04:21secure
04:21and non-secure.
04:23It should be
04:23to keep
04:23a quick summary
04:26table
04:27.
04:28Non-secure
04:29page
04:29,
04:30there are
04:31HTTP
04:32and HTTPS
04:34both are allowed.
04:35But the
04:36secure page
04:36,
04:38there will be
04:39and only
04:39HTTPS
04:41.
04:41It's not easy
04:42to remember
04:43.
04:44This was the golden rule
04:47that we were talking about.
04:49This rule
04:50will be
04:50every situation
04:51.
04:52.
04:52.
04:52.
04:52.
04:53.
04:54.
04:54.
04:54.
04:55.
04:55.
04:55.
04:56HTTPS है
04:57तो सब कुछ HTTPS
05:00होना चाहिए
05:01Simple
05:01Ad campaign की chain में
05:04अगर एक भी link
05:05चाहे वो page हो
05:06या add tag
05:08HTTPS है
05:09तो उसके आगे की
05:10हर चीज़ को
05:10HTTPS होना ही पड़ेगा
05:12और अब
05:13इस पूरे discussion के बाद
05:15एक सवाल छोड़ जाते हैं
05:16जिस तेजी से पूरा web
05:18पूरा internet secure हो रहा है
05:19HTTPS बन रहा है
05:21तो क्या ऐसा लगता है की
05:23HTTP add assets
05:24जल्द ही बीती हुई बात हो जाएंगे
05:25क्या उनका time अब खतम होने वाला है
05:27इस पर सुचना जरूर
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