00:01Do you think that creativity can help solve the problems in the world?
00:05It's a really, it's a massive question because I think we talk about creativity, I think, as something with an
00:14outcome.
00:15And that's why I find your project so interesting because it's like a rolling stone, it gathers momentum.
00:24In Can Creativity Save the World? We are questioning whether the extraordinary power of imagination
00:31can address the existential threat we are facing as a planet and a species.
00:36The answers came from some unusual people, people considered to be among the world's greatest creative minds.
00:44Our hope is that these visionaries can show us how to identify our own creativity
00:50and how to apply that creativity to a needy world.
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