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The Apprentice UK Season 20 Episode 10 (2026)
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00:00You're fired. You're fired. You've completely messed it up. You're fired.
00:12Previously on The Apprentice...
00:14Five seconds, guys.
00:16...teams went live to the nation.
00:18This is not easy.
00:19Oh, my God. None sold.
00:21Pasha's sales squad took the win.
00:23Totalling £893,060.
00:27And on the losing team, Levi...
00:30You were really painful to watch.
00:32...and Connor...
00:33You're fired.
00:34...were taken off air.
00:35While Kieran...
00:36Do you know you've been in the losing team five times?
00:39I would like to be the project manager on Task 10.
00:41You got it.
00:41...made his own deal of the day.
00:43So, if I lose, I walk.
00:45Wow. Wow, a fool's here.
00:535 a.m.
00:55Hello, this is Krishma.
00:57Good morning.
00:58Lord Sugar would like you to make your way to Rocker Gallery in West London.
01:02The cars will be outside in 30 minutes.
01:05Okay.
01:08Everybody!
01:09We need to be up!
01:11Boys!
01:12We need to be at Rocker Gallery London in 30 minutes.
01:16Ria!
01:17Give us five more minutes, we'll be away.
01:19I know your mum is not my job to come back in five minutes.
01:22Ria!
01:26Obviously, I've got to be PM.
01:28Yeah?
01:28You put yourself out there.
01:30You win.
01:30You're straight through to the final fight.
01:32You need to walk, mate.
01:33Ugh.
01:34It's the rules.
01:36Cannot believe it is the last task.
01:39I know, this is good one that determines the final fight, I feel.
01:49It feels like all eyes are going to be on Kieran today after his brave and bold move in the
01:54boardroom.
01:55There's a lot of pressure being on his team.
01:57I mean, it's always a losing team when he's around.
02:01Near the banks of the Thames, Rocker London Gallery.
02:07A high-end hub for design and innovation.
02:15Good morning.
02:16You're standing in the Rocker Gallery, built to showcase the latest trends in high-end design.
02:24And that is exactly what your next task is all about.
02:28Now, the UK spends an astonishing £9 billion a year on products for their pets.
02:36I want you to take a bite out of that market.
02:39So you're going to come up with a new pet lifestyle brand, design an innovative pet product,
02:47and create a social media video.
02:49And then tomorrow, you'll pitch your product to a room full of retailers.
02:54The team that secures the most orders will win.
02:57And on the losing team, at least one of you will be going for walkies.
03:03Lord Sugar's asked me to tell you that this is an important task.
03:06Because after this, it's the final five.
03:09And there are seven of you.
03:11So two from the losing team will be fired.
03:14So give it your all.
03:15Everything clear?
03:17Yeah.
03:17Good luck, and off you go.
03:22Teams have two days to perfect a product for pets, before trying to tempt buyers tomorrow.
03:30First job.
03:31We're all there in the boardroom.
03:32It's win or walk.
03:34So I'll be leading this one for you guys.
03:38Work out who's top dog.
03:40Final task before interviews.
03:42Who wants to be PM?
03:45Well, I'm going to put myself forward, guys, just off the bat.
03:48Obviously, I love pets, and I also worked at Pets at Home.
03:51That was my first job when I was 17.
03:53So, yeah.
03:55Guys, I would also like to put myself forward as PM as a dog owner.
03:59I know what dogs love.
04:00I've had German Shepherds growing up, and now I also have a Shih Tzu.
04:03So I've had big dogs, small dogs.
04:05I can speak dog.
04:07I can speak dog as well.
04:09People call me the dog whisperer.
04:11I've got a cockapoo.
04:12I had a lab, rescued a Shih Tzu.
04:14I've also had a cat.
04:16Cats and dogs, horses, all of it.
04:18Guys, I want to create something for dogs.
04:20That's the direction I want to take this with.
04:21I've thought it through, and I would love to be your project manager for this one, guys.
04:26Oh, wow.
04:27Both of you guys have, you know, pets, like, you know, have dogs and, you know, that stuff.
04:32But my vote's with Karishma for this one.
04:34Yeah, my vote's going to be with Karishma as well.
04:37Being project manager on week 10 is a huge risk.
04:39However, I have such a clear vision for this task.
04:42Like, it could not have been any more catered for me.
04:45And I have no doubt that me and my team can win this.
04:48I'm so excited.
04:49Thank you guys for voting me in, and Kieran's going home.
04:52Oh.
04:54On the other team, there is also a big demand for Cats products at the moment.
04:58It's growing as well.
04:59It's a growing market.
05:00Project manager, Kieran.
05:02So, let's go with Cats.
05:04Scratches round for inspiration.
05:07I've never had a cat.
05:09Have you ever had cats?
05:09No.
05:10So, I'm going to be really honest with you guys.
05:12I have a bit of a fear of pet.
05:14Right.
05:17What will your thoughts be on Cat Bed?
05:19I've never had a pet in my life, so it's a bit...
05:22My knowledge of it is not great.
05:24I think we need to look at...
05:25So, cat trees...
05:27Yep.
05:27...be used to exercise for the cats.
05:30So, in terms of that, what are we thinking?
05:34Erm...
05:35OK.
05:35Anything come into mind?
05:40I'm not a huge fan of animals, and going down the cat route was quite risky, if I'm honest.
05:45I think nobody knows enough about cats, and so whether that comes to bite us later on or not, we'll
05:50find out.
05:51We could even make it look like a tree. It could just be brown trunk, green grass.
05:56Well, the tree idea, I like it. Because people have houseplants, right? So, why not have a tree?
06:07Across the hall...
06:08Me and Pasha, I know for a fact we speak to our dogs. We go, hey baby, good morning, are
06:13you hungry?
06:14Planning to pounce on a winning idea...
06:16Now, imagine if you had the power to leave your dog voice notes.
06:19Project manager, Karishma.
06:23In my head, OK, there's a dog bed, right?
06:27And dog owners communicate and leave, like, little voice messages for their dogs.
06:31My dog would absolutely love that, and I can already tell you that I would buy that bed.
06:34This is why we have our experts.
06:36I've got a very clear idea of what I want this to look like.
06:39I think we should go down the luxury market.
06:42Loads of people that invest in dogs, they have the money to spend on dogs.
06:45You know, I would sell my kidney for my dog to have the nicest bed.
06:48Dogs like fluffy materials, warm materials.
06:51So, that's a huge thing to think about.
06:53It needs to look expensive from the logo to the bed itself.
06:56Yeah.
06:57Team Alpha seems to have fallen on their feet.
07:00Karishma and Pasha have got all the experience you could want with regards to pets having had dogs their whole
07:06life.
07:07There's really no excuse now, because they've got to deliver.
07:10The logo needs to be minimalistic and chic.
07:12Like, I thought of Maison Le Chien, which means house of dog.
07:15I do like French.
07:16Yeah.
07:16It's a chore vibe, something that's high-end, but it's also premium.
07:20Perfect.
07:22You'd sort of have a pod here with a little window for quiet time.
07:28Set on creating a winning cat tree.
07:30We can then have the branches where you have the dangly fun bits.
07:34Kieran's team.
07:35You can dangle bits of fruit off them.
07:37You could dangle a squirrel off it.
07:40In regards to the team split.
07:42For me, I think because I feel like you have a better idea of how you want the trees to
07:47look, I think personally it would be good for you to go into the design.
07:51I agree.
07:51I'm not going to lie to you, and I hope you don't think it's the wrong way.
07:53Working with you, attention to detail sometimes can be missed, and I feel like I'd add that.
07:59Okay.
08:00Dan, how would you feel about doing the branding?
08:02I mean, I'm really easygoing.
08:04In terms of the branding, make it look friendly, nice, inviting, something like that.
08:12Rothner told Kieran that he really lacks attention to detail, and I can see what she's talking about.
08:18He hasn't given any direction to Dan at all.
08:21I mean, inviting, friendly, and nice.
08:23I mean, what kind of brief is that?
08:25So the design team is myself and Lawrence, and my branding team is Pasha and Priyash.
08:30We're going to put Pasha sub-team leader.
08:33Let's win this.
08:33Let's win it.
08:34Come on, let's do it.
08:35Let's go.
08:3810am, teams divide.
08:40Half will sink their claws into branding.
08:43The brief this morning was so clear.
08:45It's luxury.
08:46We know what Krishma wants.
08:47Yeah.
08:48And, you know, we're going to add that element of a French twist to the name.
08:52Yeah.
08:52While the rest design products aimed at furry friends.
08:56I genuinely want you to get this win after your little ballsy claim.
08:59I want the win really badly.
09:01I need it.
09:02Yeah.
09:02Of what is it's home time for me.
09:06The Royal College of Art.
09:09Base for both product design teams.
09:11I'm Kieran.
09:12Nice to meet you.
09:12Good to meet you, Tim.
09:14Unleashing her creativity.
09:16So if we, like, do, like, a rough sketch, if we imagine it looking almost like a realistic sofa.
09:22Project manager, Krishma.
09:23Over here somewhere there needs to be a speaker so the audio can come out and then we have a
09:27cushion, right?
09:28On team cat.
09:30So our plan is essentially to make it look like a tree branching out.
09:34So one stem, two branches coming off with seating areas, and then a main pod at the top, which is
09:40then branched over.
09:44We're going to have a mouse running around the artificial grass on disks and then we can have additional little
09:49things on that dangle.
09:50Wait, what do cats like? Do you have any idea? Because I'm not actually sure. Do they have, like, anything
09:54and everything? Or...
09:57I don't, my knowledge on that is very little, so then I don't want retailers to say where did the
10:02fruit come from.
10:02Oh, they like cheese.
10:04That's mouse, right?
10:06Yeah, mouse. Love cheese.
10:07But the cat will be at the top, chilling. Why would you have it?
10:11Oh, yeah.
10:12What does a cat like?
10:14What toys can... Cats don't really like to play with many toys, to be honest.
10:20Apple.
10:22Fruit fits in with tree.
10:23They just love being...
10:24I think stick with the fruit, either.
10:26So, basically, just apple and a banana.
10:33West London.
10:35At creative agency RPM.
10:38Chic Canines or Chic Lachien.
10:42Karishma's branding crew.
10:44I feel like with what Karishma said this morning, Chic Lachien is very bougie. That is a luxury brand.
10:51Search for a name with pedigree.
10:54Chic Lachien.
10:56Chic is very much like Paris Chic. It's very, like, elegant.
11:01The only thing is, as a normal person, would they get what that means?
11:06If you're walking down the dog section, then you're not going to know it.
11:08Yeah, but of course, if you don't know French, then you're not.
11:10You're not going to know it. And, like, that, to me, sounds like a fancy French restaurant or something.
11:15I don't speak French at all. But Chic is a very well-known word.
11:19Yeah.
11:20It's elegant, right?
11:21Um, let's just...
11:24Because I know that, obviously, time is not going to be on our side. So, Chic Lachien.
11:27Yeah.
11:28Just to confirm, the brand name is going to be Chic Lachien.
11:33The team wanted to add a bit of French flair to make their dog bed feel high-end.
11:37But neither passion or Priya speak French, and they're spelt Chic incorrectly. There's nothing chic about that.
11:44I think if we can have the sheet bigger than the Lachien.
11:48Yeah, like that. Perfect.
11:53Across the hall...
11:54I do really like Oh My Catty. I think that's quite an edgy name for, like, a new pet brand
11:59coming to market.
12:00Flying solo on feline branding, Dan.
12:05I've just got to go with my gut feeling and go with what I think is going to be great.
12:10So, what I would like it to look like, I'd like it to be quite, like, bold. That one on
12:14the far right there.
12:16And then a huge exclamation mark at the end. Like a brand.
12:20Uh-huh.
12:21But we do something that looks something like this. It goes from large to small and large again.
12:25Mm-hmm. Something like this shape?
12:27Yeah. I'm trying to not just think about one product. I'm trying to think of, like, a whole brand name
12:30and conception.
12:32But I'd like to see it with maybe two bold lines underneath the actual lettering.
12:37Ah, yeah.
12:38And then I'd like to start playing around with some colours, if that's okay. Maybe like a racing movie.
12:43And if I could just duplicate that whole thing, because I want to switch it around. I just want to
12:46see some ideas come to life.
12:49I think this is quite a turning point for Dan. Dan, who's very corporate, who plays it safe, who never
12:55takes any risks.
12:56He's come up with something quite catchy in terms of the name. The logo design isn't terrible.
13:01I mean, he's taking ownership. I like that.
13:04Can you zoom in on this third one at the bottom left?
13:08This one?
13:09Yeah. I think that one is my final masterpiece.
13:162pm.
13:17So we've got a design.
13:19We've got a logo.
13:20Catching up.
13:21The final name is Chic Le Chien.
13:26Team dog.
13:27OK, awesome.
13:28Can I just double check the spelling of Chic Le Chien?
13:32So it is, sorry, C-H-I-Q-U-E.
13:39That's not the spelling of Chic.
13:41When something looks Chic and stylish, we say C-H-I-C.
13:45C-H-I-C.
13:47Really?
13:48I thought Chic was C-H-I-Q-U-E.
13:51Chic.
13:53The way I'm spelling it might just be like slang.
13:55So now I'm actually not sure, but...
13:57I'm just going to be positive and that that is a French way of spelling the word Chic.
14:03Thank you guys so much.
14:04Well done.
14:05Bye.
14:06Bye.
14:07I'm not going to lie.
14:08I know it's a stupid question, but I would not spell Chic this way.
14:12I personally, I don't speak French.
14:14I wouldn't have used a word that I can't speak or, you know, I know myself.
14:18Do you know, how would you usually spell it?
14:20So it would be C-H-I-C.
14:21C-H-I-C.
14:23Oh, like Chic.
14:24Yeah, like Chic.
14:25OK, fine.
14:26I don't actually know.
14:26That makes sense.
14:29If they spelt the first word of our logo incorrectly, Pasha and Priyash have made a huge mistake.
14:34A huge mistake that is not something that we can just, you know, sweep over.
14:38It's the name of the brand.
14:40I think we'd best be positive, move on and yeah, we'll see how it looks tomorrow.
14:46Design deadline looming.
14:47The last thing we need to give Tim the measurement of is the height of this stone.
14:52For Kieran's cat tree.
14:55But let me have a look.
14:56So that's minimum, 90.
14:57Needs to be double that.
14:59Finishing touches.
15:00I think 1.5 to get what we want.
15:04You don't want to go too tall because people's apartments or houses might not, the room might not be that
15:09tall.
15:10Trust me.
15:10I wouldn't...
15:111.6 metres high from...
15:141.6?
15:14From the floor to the top of the tree?
15:16Wait, wait, wait.
15:16Yeah, that's it, mate.
15:17Can you discuss this with me before you do that?
15:19Is that too tall?
15:20No, no, no.
15:21That's not big enough.
15:22I think you're getting very large.
15:23That's as tall as me and most house plants are as tall as mine.
15:27This is what...
15:27That's the vision.
15:30Just...
15:30OK.
15:30Trust me.
15:32OK.
15:32I'm not...
15:33Trust me.
15:35Every time Kieran measures his tree, he adds more height to it or more width.
15:41I mean, at this stage, you're going to need a palace to put this thing in.
15:44I mean, it's huge.
15:47Raph, I'm going to stick to it because we need to get on the cereals.
15:48Right, go for it.
15:49Let's increase this to 1,800.
15:52OK.
15:54On the other team...
15:55Our body of the sofa will be this fleece material in the beige.
15:59Yeah.
16:00Laying out her vision for their luxury dog bed...
16:03The cushion itself will be this Sherpa Fofa.
16:07Leader of the pack, Karishma.
16:09The whole point of this is for owners to be able to communicate with their dogs
16:12Fabulous.
16:13And leave a nice message.
16:14So, if you write a rough script for this, keep it short and sweet,
16:17and this would be activated by sound like an ambulance going past fireworks,
16:21something like that, the dog would feel safe.
16:23OK, fine.
16:24I think it's a clear vision that we should work with.
16:26I don't think that trying to reinvent it from my side for the sake of looking busy is a good
16:30idea.
16:31We're going to say, hey baby, I miss you.
16:33And then we'll do kisses.
16:35Yeah, yeah, yeah, exactly.
16:36Hey baby, I miss you.
16:38I'm running late but I'll be home soon.
16:39Love you so much.
16:41See you soon.
16:42Bye.
16:44Karishma is doing what Karishma does best, coming up with ideas and leading from the front.
16:48But this product's USP is pretty bold.
16:50It's a talking dog bed and nobody is challenging her.
16:54I hope the buyers are as convinced by it as the team are.
16:57Is that great or what?
16:58It's a one take one day.
16:59It's just the authenticity of it.
17:034pm.
17:04I think I do prefer for Pawsome Friends.
17:07It's quite a nice tagline.
17:09Brands built.
17:10Letting them hear and feel you when you can't feel them.
17:13Yeah.
17:13It's a bit long.
17:14Is it?
17:15Designs signed off.
17:16As a dog owner, I would pay for that.
17:19Tomorrow, try to get buyers to bite.
17:268am.
17:27I hope you like it.
17:28It's quite an edgy logo that I did.
17:30I mean, it's definitely eye-catching.
17:32Yeah.
17:33I like it.
17:33I like it.
17:34Hoping their branding can fetch them a win.
17:36I actually really like the logo.
17:38It's classy.
17:39I love the paw print.
17:40Team dog.
17:41If you can promise me that that is the correct spelling of the word,
17:43it can be spelled either way.
17:45Yeah, it is.
17:45I trust that and I'm ready to move on with that.
17:47And then we've got the tagline.
17:49Yeah.
17:50Which is...
17:53What's the first word?
17:55It is...
17:57Letting them...
17:58Letting them hear and feel you when you can't feel them.
18:01Mm-hmm.
18:02So, I obviously do think the tagline is a bit lengthy.
18:05Yeah.
18:05You know, most well-known brands go for a small one, a little one.
18:10Yeah.
18:10I'm not gonna lie.
18:11It's very long.
18:14The whole point of a tagline is to be memorable.
18:16And in this case, the people who made it couldn't even remember it.
18:18I asked Priyash and Pasha once the tagline and they both couldn't remember.
18:22So, for me, it's a very big mistake on their part.
18:25If, during the pitch today, I forget it, someone step in and say it,
18:29because I just don't think I'll remember it.
18:32Across the hall...
18:33Right, the big unveil.
18:35OK, I'm excited.
18:37The moment of truth...
18:39Wow!
18:41OK.
18:42For Kieran's cat tree.
18:45Wow.
18:47I think this is awesome.
18:49Yeah.
18:50I do find that the dome, the more I look at it, it's pretty huge.
18:55The dome's big.
18:56I didn't realise it'd have such a huge surface area.
19:00It's quite big.
19:01I'm not sure how many houses this would fit in unless you have a huge house.
19:04Yeah.
19:05But how do customers take it home?
19:06Would they pick it up in the shop?
19:08Can you fit it in a car quite easily?
19:12Just order it online.
19:15The overall size of the product, I mean, it's huge.
19:18And I think, especially if you are selling to consumers
19:21where they've got typically smaller flats, especially in London,
19:24I mean, where the hell are you going to put the thing?
19:27So, how's the cat going to get in here?
19:32We should.
19:35For the other team.
19:36Right.
19:38Oh!
19:40Oh, I like theirs.
19:42Karishma's talking dog bed.
19:44Hey, baby, I miss you.
19:45I'm running late, but I'll be home soon.
19:47Love you so much.
19:48See you soon.
19:49Bye.
19:50Oh, I love.
19:52It's a one-take wonder from Karishma as well.
19:54So, this is going to be audio activated.
19:56Any loud bang, an ambulance, a knock on the door.
19:59Hey, baby, I miss you.
20:01I'm running late, but I'll be home soon.
20:03Love you so much.
20:04See you soon.
20:05Bye.
20:05Bye.
20:06Also, last-minute change that I suggested.
20:09We initially started with a round bed.
20:10Yeah.
20:11Then I was like, no, let's do it.
20:11Hey, baby, I miss you.
20:12I'm running late, but I'll be home soon.
20:14Love you so much.
20:16See you soon.
20:16Bye.
20:18All right.
20:18So, obviously, it does go off with quite sensitive sounds.
20:22Hey, baby, I miss you.
20:23I'm running late, but I'll be home soon.
20:25Love you so much.
20:26See you soon.
20:27Bye.
20:27That's really annoying if it keeps going off.
20:29So, guys, you know, today's a big busy day.
20:32We've got the pitch.
20:32Hey, baby, I miss you.
20:34I'm running late, but I'll be home soon.
20:35Love you so much.
20:37See you soon.
20:37Bye.
20:38Bye.
20:38Right, and it's off.
20:4110am.
20:42So, we're obviously going to do a social media video today.
20:45I'll go to consumer research, get all the information.
20:49Before shooting their viral videos, the half of each team, a masterclass in content creation.
20:58I've created quite a lot of social media content over the years with my pets.
21:02What pets have you got?
21:03I've got cats.
21:04Perfect.
21:06From social media supremo, Zara McDermott.
21:10Some of my top tips are, hook the viewer in the first three seconds.
21:15Could you ask a question?
21:16Does your cat do this?
21:17Does your dog do this?
21:19Another tip I've got is about humour.
21:21Humour sells.
21:23That could be a really good way to increase engagement.
21:27West London.
21:28Who of you likes the brand name?
21:32Six out of six.
21:33Okay.
21:33That's really promising.
21:34For team Moggy.
21:36So, let's go and take a closer look at the product.
21:38Market research.
21:43Oh, my God.
21:45Yeah.
21:47It's very tree.
21:48Very.
21:51I live in a studio flat.
21:53This is way too big for studio flat.
21:56For my cat to jump from here to this platform and then to come around in here, I think that
22:03would
22:03be quite tough for her.
22:05Yeah.
22:05I hear your thoughts.
22:07A million dollar question is, just a raise of hands, would you buy this for your cat?
22:15Sorry.
22:15Oh, flipping hell.
22:19They just didn't really like the product at all.
22:21It wasn't really fit for purpose.
22:23It was a very similar thought to what I had this morning with it being too tall.
22:26How is the cat going to be able to jump up there and get out?
22:29On the upside, they love the brand name.
22:31They love the logo.
22:31And so, I'm feeling like I did a great job.
22:35Oh!
22:36There we go.
22:37OK.
22:37So, I'm going to write that.
22:38They can successfully jump out.
22:44Across town.
22:45Now, tagline is, letting them hear and feel you when you can't feel them.
22:52Barking up the wrong tree.
22:53From the tagline, do you understand what the product would be?
22:57Not a cliche.
22:58OK.
23:00Priyash and Lawrence.
23:03So, obviously, our name is called Chic La Chic.
23:06So, Chic is another word for, like, classy, glamour.
23:09Oh.
23:09Yeah, it's just like a...
23:10Is it French spelling?
23:12Yes.
23:13I think we're all familiar with the term Chic, but I've never seen it spelt like that.
23:17I don't understand that at all.
23:19Chic is part of my everyday vocabulary.
23:21Yeah.
23:22I'm French.
23:23I think it's spelt C-H-I-C and you should have it the other way around.
23:27So, Le Chien Chic.
23:28Wrong way around.
23:30OK.
23:31So, welcome to our dog bed.
23:33You can record your voice and it will play that recording to sort of give the dog that sense of
23:37calm.
23:37If you are not in the house and they hear you, they will look for you.
23:42I agree.
23:42I think I would freak out the dogs more than anything.
23:45OK.
23:45So, would you recommend this product to a friend?
23:48No.
23:48Would you guys buy this product?
23:50No.
23:51No.
23:51Do you like the idea of the audio function?
23:53Is it something you would use?
23:55No.
23:56None of you.
23:58That was honestly, unfortunately, a car crash.
24:01Being shown up by spelling the name wrong by someone that's from France, really embarrassing.
24:05And the product, very few positives on that side as well.
24:08I think spinning that's going to be really, really tough.
24:11We are in a really bad place with that feedback.
24:13Just to be disappointed.
24:15Yeah, very much so.
24:16Oh, literally.
24:17Yeah.
24:18Carnage, car crash.
24:19I don't know what to call it.
24:20Chic less shit.
24:22Oh, fuck.
24:25Back at the house.
24:26All right.
24:27Three, two, one.
24:28Action.
24:28I'll be with you soon.
24:29Bye.
24:30Girl, who's that?
24:31He sounds cute.
24:32While Karishma and Pasha shoot their viral video.
24:36Brown eyes, blonde hair.
24:39He's at home waiting for me.
24:40So I just thought I'd leave him a cute little message.
24:44Chasing their tails.
24:45What are the chances of getting him on a podium?
24:48No, no, no, no.
24:50Rosner and Kieran.
24:51Could we get a shot of his head poking out of them?
24:54Yeah, he's knocking on it.
24:55That tree has really freaked him out.
24:59With their star on strike.
25:01Right now we have to pivot.
25:02We don't have much to go off of.
25:05A change of direction.
25:06I was thinking what might be cool for you to walk in on the camera and be like,
25:09guys, look at this.
25:10My cat never goes out into the nature.
25:12Watch me bring the nature indoors.
25:14We need loads of ideas just so that when we're editing,
25:16because obviously this is a waste of time.
25:18We can't just stand around.
25:19Yeah.
25:19Yeah, just a lot of energy.
25:21Does anyone else's cat do this?
25:23Just sits at the window but never actually wants to go outside.
25:27I am getting super nervous, super stressed.
25:30Things aren't going exactly how I planned.
25:33But we've pivoted and I'm ready to make it happen.
25:38Come on.
25:39You're the one who wanted to train.
25:40Brilliant.
25:41Okay.
25:41Yes, Kieran, smile while you're doing that.
25:43Perfect.
25:493pm.
25:50Ahead of the pitches.
25:52Hi, everyone.
25:53Hi, how are you?
25:53Hi, I'm good.
25:54For both teams.
25:56Do you want to hear the bad news or the good news first?
25:58Let's go bad.
25:59Yeah.
26:00A chance to check in.
26:01None of them would buy the product.
26:03None of them.
26:04They said it was too tall, not very accessible for the cats.
26:07The good news is that they love the brand name and the tagline.
26:09They said it was really catchy.
26:11I mean, I love the branding because I created it.
26:15But team dog.
26:16I'm going to be honest with you.
26:17It was really bad, the consumer feedback.
26:20Reality bites.
26:22Zero out of six understood what it did.
26:24Can you be a bit more specific in terms of what did?
26:27So, zero out of six knew what the product was based off.
26:30Okay, that's fine.
26:31Unfortunately, we had a French guy there and the word chic is spelt wrong.
26:35It isn't spelt wrong.
26:36No, it is.
26:37It is and it's in the wrong order as well.
26:39It should be Lachian chic.
26:41They just said, oh, no, I've never seen it like that before.
26:43So, we just had to listen to what they said.
26:45In terms of the bed, none of them liked the audio.
26:47And they basically said it would freak out the dog.
26:49And that was pretty much the feedback across the board.
26:52I don't want to hear none of that anymore.
26:53It's negative.
26:54It's put me in a bad mood and take a deep breath in.
26:57Take a deep breath out and drop it.
26:58Because I have a dog.
26:59She has a dog.
27:00And we thought it was nice.
27:04Pitching time.
27:05My neck is on the line here.
27:07So, let's get in there.
27:07Let's smash it and let's get some sales.
27:09Get that win.
27:10Come on, okay.
27:11Waiting.
27:12Top dogs from the nation's biggest pet brands.
27:16Hands up if you love dogs.
27:18Woo.
27:19Amazing.
27:20Hoping to win over buyers with her luxury dog bed.
27:23And do we have any furniture lovers in the room?
27:26Just the one.
27:27Everybody else sleeps on the carpet.
27:29Karishma.
27:30I've had dogs my entire life.
27:32I know what they love and I know what they love to feel.
27:34And I said, how do we make this connection between the human and the dog close up?
27:40This is not just any sofa bed.
27:42This is a literal talking sofa bed.
27:45You can create a personalized message for your dog.
27:47So that when you're away from the home, any sound that may be disturbing,
27:51they trigger the sound of your soothing, calming and familiar voice.
27:55Hey, baby.
27:56I miss you.
27:56I'm running late, but I'll be home soon.
27:58Love you so much.
27:59See you soon.
28:00Bye.
28:01Dogs will love it.
28:02The dog owners will love it.
28:03And I'm going to pass it over to Pasha here, my colleague,
28:06who's going to tell you a bit more about our brand story.
28:09Now, I'm hoping that you guys look at this and this gives you luxury.
28:14The chic dog.
28:15That is the goal.
28:16The chic dog on the chic bed, which is ultimately perfect if you like luxury,
28:22if you like the higher things in life.
28:23Now, you guys might be thinking chic is spelt a little bit different to usual.
28:28Personally, I feel like the normal spelling that you'd see of chic
28:31is a little bit more slang.
28:33It's a different way of spelling it.
28:34And I feel like it just brings out that extra pop of French elegance.
28:39I don't think anyone here speaks French, but ultimately this is for dogs
28:43and le chien means dog.
28:47Thank you, Pasha.
28:48So, without further ado, I'm going to play our social media campaign video
28:53that we did today.
28:54I'll be with you soon.
28:56Bye.
28:57Girl, who's that?
28:58He sounds cute.
28:59Girl, let me tell you.
29:00Brown eyes, blonde hair.
29:03So, I left him a little voice note.
29:05He's at home waiting for me on the sofa.
29:06Rorgeous.
29:07Bye.
29:08I'm running late, but I'll be with you soon.
29:11Bye.
29:12I would love to open the floor to any questions.
29:16I think the audio feature is really appealing.
29:20I slightly worry that it's going to be confusing for the dog,
29:23perhaps overstimulate it rather than calm the dog down.
29:27Science has proven that dogs like to sit on surfaces that smell like their owners.
29:32Science will hopefully soon prove that dogs like to listen to the voice
29:35of their owners when they're gone.
29:38Across town...
29:39Does anyone else's cat do this?
29:41It just sits at the window.
29:42It doesn't actually go outside.
29:44Also hoping to impress...
29:46Look what I've just bought.
29:47Oh, my cat.
29:48Come on.
29:49Kieran's cat crew.
29:52As you can see, we have created a one-of-a-kind cat tree.
29:59We wanted to make this big just so it's more comfortable for your pet.
30:05And our finished product definitely will catch eyes
30:08when you have visitors into your house.
30:10And it will also blend away next to your houseplants
30:14if you don't want it to be on show too much.
30:17Now I know it's quite literally a cat tree, and there's a reason for that.
30:20We thought, why not bring a little bit of the nature indoors?
30:24If they want to have a little play around by themselves, they can.
30:26Or they can go and have a little rest in there.
30:30We'd love to open it up to some questions to hear what you guys think.
30:33So I was wondering about this size,
30:36if you guys thought about, like, how customers could carry it home.
30:41The item isn't the lightest, I'll be completely honest.
30:44So whether or not you can offer a delivery service
30:48or they can arrange for someone to pick it up separately,
30:51that's on them.
30:52However, it is something that stands out, makes people stop, look and buy.
31:02Introductions over.
31:03Teams have one hour to tempt buyers into big orders.
31:07Hello. Hi, James. Nice to meet you.
31:09Nice to meet you.
31:09Nice to meet you.
31:10On Team Dog.
31:12Because you guys are a global brand.
31:13Were you thinking around the, like, 3,000, 4,000 mark?
31:16While Lawrence and Priesh fail to get a bite.
31:20Doesn't really match what our customer wants,
31:22so we won't be placing an order with you.
31:25Hello, ladies.
31:25Pasha draws on her past connections.
31:29I've actually worked at Pets A Home.
31:31That was my first job four years ago when I was 17.
31:34I understand the area.
31:36If your dog has anxiety,
31:37this is a natural way of potentially calming your dog down.
31:41Have you got evidence that the owner's voice without the owner being present does do that?
31:46We don't actually have...
31:48This is such new technology.
31:49There's mixed opinions.
31:50We are waiting for there to be research on how dogs respond to this kind of audio.
31:54I think I'm just questioning the problem you've identified
31:57and whether this is actually the right solution.
32:00And on that basis, we probably wouldn't be placing any orders.
32:04OK.
32:05I appreciate that, but even just a few hundred units, 100, 200...
32:09We just think there's too big a gap between the evidence you've got
32:13and what this product can deliver.
32:16It's a car crash.
32:17To be honest with you, the problem that we're coming up against
32:20is the practicality of the audio.
32:22We're saying that it de-stresses animals,
32:24but realistically, we have no facts to prove that.
32:26Disappoint him.
32:27Yeah, very.
32:28We did our best.
32:29Let's move on to the next.
32:29Let's go to the next.
32:30We've got to be much quicker with these ones.
32:34Across town...
32:34It would be great to hear a little bit about what you thought of it
32:36and potentially if you could see it in your stores.
32:39Also in talks with industry top cats, Dan.
32:44We would be interested because we love innovative products
32:46and there is innovation there.
32:48It's quite unique to get a cat tree which is interactive.
32:52We do sell a huge amount of cat trees every year
32:55and very much a test purchase for us would be about 2,000 units.
32:58Is there, like, if we were to do an exclusivity deal with you guys,
33:01is there a potential?
33:02At most, we might go to maybe 2,300 if it was exclusive.
33:06Yeah.
33:07OK, well, for exclusivity, we need a few thousand more, really.
33:10That's fair enough.
33:11Be delighted to accept your offer.
33:12I will shake on 2,000 orders.
33:13OK, thank you very much.
33:14Thank you very much.
33:15Thank you very much.
33:15I think Dan's approach to Pets at Home,
33:17one of the largest retailers here,
33:19was very gentle, very friendly.
33:21I mean, he secured an order of 2,000 but far too quickly
33:24and if he'd have just kept pushing,
33:26I'd be certain he'd got a much bigger number than he ended up with.
33:29I think 2,000 is good.
33:31Yeah, they seem to genuinely love the product.
33:34Really good, aren't they?
33:36On Team Dog...
33:38Is there anything we can do just to get sort of a trial order
33:40of maybe around the sort of 1,000 mark?
33:43While PR man Lawrence sells himself...
33:46No, our clients are really discerning, I'm sorry.
33:48But you're a good salesman.
33:50Come and work for us.
33:52In talks with supermarket giant Tesco...
33:55We've done a great job making a product
33:57that makes dogs feel safer.
33:59Pasha and Karishma...
34:00Dogs spend their whole lives serving us
34:03and we took this so personally.
34:04How do we give back to the dog?
34:07Look, obviously you guys are super passionate about the product
34:10and that kind of link on the audio
34:11is something we've never seen before.
34:14Because this is such new and futuristic technology,
34:16we're hoping to push around 5,000 units today.
34:20Closer to 1,000 is what we were thinking.
34:22This is going to be something that people want in their home
34:23and something that they love.
34:25So, could I push you more towards 3,500?
34:28We could maybe push to 1,300 units, but that would be the max.
34:31Okay.
34:32Could I be super cheeky, push for 1,500?
34:35We'd be so happy.
34:36It's a nice, gorgeous, round, juicy number
34:38and we'd both be very happy for this conversation.
34:41That sounds like a deal.
34:42Perfect, 1,500.
34:44I love that and I know dogs around the country will love it too.
34:47While Karishma collars a deal,
34:50on the other team...
34:51I saw lots of lovely smiles from you lovely ladies.
34:54I'm hoping it was all positive.
34:55...still to secure a single sale...
34:58What did you think of the product?
34:59...Rothna.
35:00The weight of it is bothering us a lot.
35:04The weight and the size.
35:06You know, I think we would need a forklift for a customer to lift it.
35:11So, you're right.
35:12It's a little bit heavy.
35:13I'm going to be honest with you.
35:14For me, it's about replicating nature.
35:17Trees are tall.
35:18Let's try and allow the cat to see how big nature truly is
35:21and then eventually they might be able to come out with you on walks, you know?
35:24But the other thing was that the cat would fall to get in.
35:28Or just wouldn't be able to get in.
35:30They would stretch across to get into the bed.
35:33Why don't you try it out in each of your store
35:35and see if that is something that you feel like you could invest in.
35:37But our problem is the size.
35:39But we wish you the very best.
35:41Thank you very much.
35:43Guys, don't worry.
35:45Don't worry.
35:46Move on.
35:47Yeah.
35:47About it.
35:48We go to the next.
35:5020 minutes to go.
35:52When I first saw it, I thought it should have been in a vivarium
35:55because I was expecting a snake or a visitor to be up here.
35:57For both teams, the audio aspect for some dogs,
36:01it might actually encourage them to search out their owner.
36:03A final push for sales.
36:06It's very, very unique and very innovative.
36:08If we could take a small risk on maybe three.
36:10No, thank you.
36:11Thank you very much.
36:12We absolutely love, love, love for you to believe in our product
36:15as much as we do because this would change dog lives.
36:17I mean, I think for today, we're not looking to place an order.
36:20How many would you guys book on to work by?
36:23As it is, we love the concept, but the product's not there yet.
36:28You're pros, Sal. It's good.
36:29The kind feedback is lovely.
36:30Do you know what's lovelier?
36:31A big order.
36:33Just one in a store could create a whole bundle of excitement online.
36:38We'll go with the 15.
36:39Thank you very much.
36:40No problem.
36:40We were thinking something around sort of the 1500 mark.
36:43We'll go to 1100.
36:4411.
36:45Final offer.
36:46Thank you very much.
36:47I think that's an absolute pleasure.
36:49Thank you guys so much.
36:50Thank you so much.
36:51Thank you so much.
36:52Thank you very much.
36:52Thank you very much.
36:52Yeah, I like it.
36:556pm.
36:56We've done the best that we can.
36:57I mean, we've squeezed as much as we can out of them.
37:00Sales over.
37:01It is a bit disappointing, but I'm hoping that we did enough.
37:04Kieran wasn't the right project manager, really, for this task.
37:07And, you know, if we do lose, he's obviously sealed his fate, but ultimately one other person in his team
37:12is going to be walking home tomorrow as well.
37:14We've done our best.
37:15There was actually nothing more that we could have done.
37:17Yeah.
37:17Exactly.
37:17If we lose tomorrow and I get brought back, I am fighting, fighting for my life.
37:22Bring it on, because I'm sticking around.
37:26Tonight, orders totted up.
37:28Tomorrow, in the boardroom, claws out.
37:38One thing to show is that anyone's going today.
37:40I don't think anyone can call it either way.
37:42And do you know what?
37:43We've made it to task 10.
37:44We should all be very proud of ourselves.
37:45Not long now, guys, we find out that final fight.
37:49The deal was we're in a walk.
37:52What a comment that was in the heat of the moment.
37:54Do you regret it or no?
37:56If we haven't done enough, I'll be regretting it.
38:03I'm really nervous.
38:04I gave it my all in this task.
38:06I just don't know what way it's going to go.
38:10I've definitely not come here to leave at the last hurdle.
38:12I've come here to make an impact.
38:13And I'm going to make sure that this final boardroom, I make it count.
38:17This is the most stressed and answer that I've been before a boardroom.
38:21And PM is week 10.
38:22It's literally go hard or go home.
38:30You can go through to the boardroom now.
38:44So, this task was to design an accessory for a pet.
38:52Yeah.
38:53So, let's start with Team Alpha.
38:59Karishma, you became the project manager.
39:02Yes, Lord Sugar.
39:03And decided to make a dog bed.
39:05Yeah, absolutely.
39:06So, we wanted to create something that fits into the realm of dog care and also furniture.
39:12Something people would accept in their living rooms as not just something for their dog, but something that fits with
39:17the luxury theme.
39:18That looks like a British Airways first class seat, actually.
39:22Yeah.
39:22There we go.
39:23At least it's first class, yeah.
39:24The main feature being the USP is the technology feature inside.
39:28It's an audio feature which allows the owner's voice to be transmitted to the dog when the dog's at home
39:34alone.
39:34So, if there's a bang on the door, fireworks, an ambulance outside, the audio feature would be triggered.
39:40What about if I was to go?
39:42Hey, baby, I miss you.
39:44I'm running late, but I'll be home soon.
39:46Love you so much.
39:47See you soon.
39:48Bye.
39:48Bye.
39:49Yeah.
39:49That's it, is it?
39:50That's the voice, yeah.
39:52So, you've got the doggies laying in there and like a bang of lightning or something like that might sit
39:58it off, yeah?
39:59If it's loud enough, yeah.
40:02Your dog shitsues itself.
40:05Yeah.
40:06So, who designed this thing?
40:08So, Lawrence and I designed the product itself.
40:11Pasha and Priyash went off to do the branding.
40:14Right.
40:14And what's the branding?
40:15So, the name of our brand is called Chic Le Chien and that basically means the chic dog.
40:23Chic?
40:24Well, it's a funny spelling, isn't it?
40:27Um, so, I do believe that that is an alternating way of spelling chic.
40:32Um, and it looks more French and the C-H-I-C was a bit more of a slang, a
40:40slang spelling.
40:41I'm not sure that's true.
40:42But I just try to back it up.
40:44It reminds me of Del Boy doing a bit of French, you know?
40:48That Mon G2.
40:49Yeah.
40:50What's that?
40:51Can someone read out that tagline for me?
40:53I can't see it.
40:54So, it's letting them hear and feel you when you can't feel them.
40:59So, it was incorporating the storyline and it's not as short.
41:03It's long, isn't it?
41:04Yeah.
41:04It's longer than a dog lead.
41:06Yeah.
41:06The idea of an advert or a logo is, you know, you get it straight away.
41:11Yeah.
41:11Uh, do I get that?
41:13It's got anything to do with dogs?
41:16No.
41:17Um, anyway, you then do a social media, um, clip, right?
41:23And who did that?
41:24That was Pasha and myself.
41:27Right.
41:27Shall we see it?
41:29I'll be with you soon.
41:31Bye.
41:32Girl, who's that?
41:33He sounds cute.
41:34So, brown eyes, blonde hair.
41:37So, I left him a little voice note.
41:39He's at home waiting to be on the sofa.
41:41Rorgeous.
41:41Bye.
41:42I'm running late, but I'll be with you soon.
41:45Bye.
41:47Right.
41:49So, explain to me the rationale behind it.
41:52So, what we wanted was to create a girls' brunch.
41:55They're talking about a boy.
41:56He's got blonde hair, he's got brown eyes.
41:58The audience feels...
41:59That was the dog?
41:59That was the dog the whole time.
42:02Okay.
42:02So, then you go and do some consumer research.
42:06Who did that?
42:07That was myself and Priyash Lord Trigger.
42:09And you had some...
42:10Bit of a negative feedback there, didn't you?
42:13Yeah, they didn't really like the product at all.
42:14They said that the audio clip would freak out the dog.
42:18Hmm.
42:19But out of the six, how many would buy one?
42:21Zero.
42:25That's very encouraging, isn't it?
42:27Right.
42:28Let's go over to this other team, Eclipse.
42:30Now, then.
42:31Kieran, I remember you saying to me
42:34at the end of the last board meeting,
42:36win or walk, basically.
42:38Walkies, yeah.
42:38Yeah.
42:40I mean, this is week ten,
42:42so you've used up your nine lives.
42:46Okay.
42:47Tell me what happened.
42:48So, what our plan was to bring nature indoors,
42:50because you get a lot of indoor house cats these days.
42:52And Dan's idea initially was the tree.
42:54I think what we try to do is give cats a real nature feel to it,
42:58because obviously they don't tend to go outside a lot.
43:00I thought the cats do go outside.
43:01They get lost and they don't come back.
43:04I think that shows Rothner's knowledge of cats.
43:07Yeah.
43:07I mean, I tried.
43:08Cats don't go outside.
43:09Rothner, you've got a fear of animals, haven't you?
43:12Yeah, I have a bit of a phobia, but I was still excited for the task.
43:15You're petrified.
43:16Yeah.
43:17Yeah.
43:18I think I managed to conquer it a little bit.
43:20You've done very well with the cat.
43:23Anyway, just tell me who designed this tree.
43:26Myself and Rothner went to design the tree.
43:28It's a bit big.
43:30It looks like you needed planning consent from the council for it, you know?
43:34So, the plan was, obviously a lot of people have house plants.
43:38So, our thought was, you know, you've got a cat tree and a house plant,
43:41why don't we combine the two?
43:43It is large, but then it's two items in one.
43:46I did...
43:47The thing that I...
43:48I loved working with Kieran, but when it came down to sizing,
43:51I did say to him multiple times, is it going to be too big?
43:54And he just kept saying, trust me, which I did trust.
43:57I've seen bigger ones.
43:58Well, you kept adding more and more height to it.
44:00It started off quite small and it ended up six foot.
44:03Yeah.
44:04You won't miss it.
44:05Go big or go home, right?
44:06Yeah.
44:08Stating the obvious, you have to be a very, very, very athletic cat
44:12to get up the top there.
44:13I disagree.
44:15Well, did you get one to do it?
44:17No.
44:18Let's work out how it split up.
44:20Dan, you were put on branding, right?
44:23Yeah.
44:24OK.
44:24And the logo was Omarkati.
44:27Yeah.
44:28And what's the...
44:28What's the thing underneath it?
44:29For Awesome Friends.
44:30Well, at least it's short, isn't it?
44:33Erm, yeah.
44:34And the market research wasn't very good, was it?
44:37I think, yeah, because we were chatting to a lot of people
44:40who were living in London, they just said that they couldn't
44:41see this in their house just because it's too big.
44:44There were some positives from the consumer research.
44:47In terms of the logo, the brand name, and the tagline, I mean...
44:51I suppose they loved that, didn't they?
44:52They did also.
44:53Oh, they loved it.
44:53Of course.
44:54Yeah.
44:55That was because that's your product.
44:57It made you feel very, very happy.
45:00Let's have a look at your social media.
45:03Does anyone else's cat do this?
45:05Just sits at the window, but doesn't actually go outside?
45:09Look what I've just bought.
45:11Oh my catty, come on.
45:21It jumped a bit, didn't it?
45:23So the story behind it is the cat's looking outside.
45:27It can't go outside, so we've brought nature inside
45:30and that's why you can see all the greening outside the window.
45:32Even with the cat, I think you were quite disappointed
45:34that he wasn't behaving in the same way and time was running out
45:37and I just had to be like, Kieran, we just need to pivot.
45:38And I actually said, Kieran, do what we can.
45:40Right, OK.
45:41How was the project manager?
45:43Was he like a loose cannon or what?
45:46I think he was, he had really great ideas,
45:48but I feel like he ran, he runs quite fast.
45:51Was he behaving like Chairman Meow?
45:53The tough part of working with Kieran was that
45:55he has a lot of great ideas, but he's going at a thousand miles per hour.
45:59Yeah.
46:00Well, OK, let's see how we did, shall we?
46:05This is the most important thing.
46:07So we'll start off with Karen.
46:09Karen, can you tell me how this team did with their retailers?
46:15Well, four of the six retailers placed orders.
46:19Oh, that's good.
46:20Yep.
46:20And the total number of orders was 2,058.
46:26Right.
46:28Tim, exactly the same thing.
46:31Well, they pitched to all of them, and unfortunately,
46:35they only managed to secure two orders from the six.
46:41Totalling an amount of 2,600.
46:45What?
46:47Yeah.
46:49Well.
46:50No.
46:52OK.
46:53Dear, oh dear, oh dear.
46:54It's a shame.
46:55You don't realise that you left a load of orders on the table.
46:59Pets at home would have ordered 3,500.
47:03Right?
47:04And the message there is, you didn't push them enough.
47:09You gave in too early.
47:11Let's go walkies.
47:14We had a deal.
47:15We've got a deal.
47:18Thank you for the opportunity.
47:20Thank you for the opportunity.
47:21Thank you for the opportunity.
47:21Well done, Karen.
47:22All the best, guys.
47:33Well, you lot, you can all go back to the house,
47:37because obviously it goes without saying that you're in the final five.
47:41Thank you, Lord Chigger.
47:42How you made it, I do not know.
47:45I haven't got a bloody clue.
47:48You're a lucky charm.
47:49You really are.
47:50I hope you got my business plan, though.
47:51Well, we'll soon see about that.
47:54Yeah.
47:54OK, go back to the house.
47:57Thank you very much.
47:58Good luck, guys.
47:59Good luck.
48:00Well done.
48:01Well done.
48:03Oh my gosh.
48:04Oh my gosh.
48:07Well done.
48:08Yes.
48:09We made it.
48:10We made it.
48:11We made it.
48:11We made it.
48:12Oh my God.
48:13Oh my God.
48:18Look, two very intelligent kids,
48:21candidates left here.
48:23You will realise that there's only room for one of you.
48:27When you come back in this boardroom,
48:29we're going to have a more of a deeper dive in what your business ideas are.
48:35And then I shall decide which one of you is leaving the process.
48:39Yes, of course.
48:40Off you go.
48:46Wow!
48:47You did it!
48:48Oh my God.
48:50I am absolutely gassed right now.
48:53Can't wait for, like, our business plans to be ripped to shreds.
48:57Yeah.
48:59We've got a seat at the table at 5.05.
49:02Like, when I tell you, from Hong Kong to here, these girls have grown.
49:06They're so mad.
49:07They could be a winner in this car.
49:08I know.
49:11It was winner walk.
49:12I'm not a beg.
49:13I'm not going to beg for my place.
49:14A deal's a deal.
49:15And no sugar hasn't seemed lost to me.
49:23Well, Dan started off quiet,
49:26but he's turned out to be quite an intelligent person, hasn't he?
49:30Look, for Dan, this really was a game of two halves.
49:33Half of it, the logo, the name, the brand, got some really good feedback.
49:39But on the other hand, pets at home, if pushed,
49:42they would have ordered 3,500.
49:45So he left 1,500 orders on the table, and that is not good.
49:50Mmm.
49:50And Rothner?
49:51Listen, I really like Rothner.
49:53I think she's a good candidate.
49:54She really is a calming influence
49:56amongst some of the chaos that happens.
49:58But unfortunately, Dan and Kieran did actually manage to take orders.
50:02I mean, she got no orders.
50:04She spoke to two retailers and got zero.
50:06Mmm.
50:10Yes, could you send the two of them in, please?
50:23Right, so I'll start with you, Dan.
50:26Um, unbeknown to you, you left orders on the table.
50:30Now, you started off with pets at home.
50:33Why did you leave it at 2K?
50:35Yeah, I can only apologise that I didn't push them hard enough,
50:38but I felt like I did ask them for more units.
50:42But, um...
50:43What about Finn and Fur?
50:44What happened there?
50:45You only bought three.
50:46Oh, yeah, so I kept that quite short,
50:49just to be honest, because they were small business.
50:51I knew they weren't going to place huge quantities, so, you know...
50:54Well, they placed 1,100 with the other team.
50:57Yeah.
50:58They did.
50:59They've got big online presence.
51:00Now, um...
51:02Rothner, I've got your CV here, okay?
51:06It says here,
51:08best business skills.
51:09Confident in negotiating, it says.
51:12You didn't negotiate anything there.
51:15I did try my hardest,
51:17and I was honestly very disappointed in myself.
51:19However, I don't think, for me, the issue actually was the negotiation.
51:23It was just the fact that they disliked the product.
51:25It's just too big, and the dimensions were a little bit off.
51:28You went with Kieran to keep an eye on him, as you put it, you know?
51:33You didn't keep an eye on him, did you, really?
51:35He let him build that thing.
51:37If it would have been four foot tall,
51:39you would have been able to sell loads of them.
51:41Why did you just not put your foot down?
51:43He just kept saying, trust me,
51:44and he kept looking at me as if I'm being a hindrance.
51:46Good, good.
51:47You should have been a hindrance.
51:49Yeah, and I regret that. I really do.
51:51It's like being on a sinking ship.
51:53You're up to here with Walter, and you think,
51:55no, I'm not going to listen to you, Captain, anymore.
51:59So, why shouldn't I fire you, Dan?
52:02I think over the past ten tasks,
52:05I know it's taken me a little while to get into the process,
52:07but I feel like I've learnt a lot.
52:09You know, I've taken a really huge risk coming into here.
52:12I've left my business that I've been growing for the past eight years.
52:14Why did you do that, then? Why did you take the risks, then?
52:17Because I've not really had a mentor or guidance in the business world.
52:20Everything I've done, I've done it myself.
52:21Yeah.
52:22And the market that I'm in, I know it really well.
52:24I know it's got huge potential.
52:25There's multi-million pound contracts with government
52:27and huge organisations that I want to be able to unlock.
52:30And I feel like with your expertise and kind of support.
52:34Multi-million, you reckon, yeah?
52:36Yeah.
52:37Hmm.
52:37And, Rosna, now your business idea is Bespoke Cake Studio,
52:42which is like, what is it, wedding cakes, isn't it?
52:45Yeah, it's wedding cakes, but also another side of it
52:47is having, like, a Subway style for cakes.
52:49So you come in, choose your sponge, choose your buttercream and your toppings,
52:54basically tailoring each cake slice to the individual.
52:56And I do see it expanding as a franchise, if I'm completely honest.
52:59If the experts are able to rip into my business,
53:02and I'm happy, I love criticism.
53:04You haven't got a business, have you?
53:04A business plan.
53:05I go above and beyond in all that I do,
53:07and I'll make sure that I make this business a success with your guidance.
53:10I'll give you ten out of ten for putting yourself forward.
53:14Well, look, only one of you can go through to the final five.
53:21I have to consider what's the best option for me at the moment.
53:27Yeah.
53:29Quite a bit of a dilemma here.
53:32Rothner, one can't ignore the fact that you didn't sell anything.
53:36Lord Sugar, I was...
53:38I don't want to hear any more at the moment.
53:41Dan, looking at the sales, had you had pushed pets at home,
53:45your team would have won.
53:46So, it's a tough one.
53:49However, Rothner, you sold nothing, and at least Dan did sell 2,000 pieces.
53:56So, you've been really impressive in this process,
54:00but I have to tell you that, regretfully, your journey is over now.
54:07You're fired.
54:08Thank you very much for the opportunity.
54:10Good luck, Rothner.
54:20So, Dan, you're through to the final five.
54:24You know what that means.
54:25You're going to have to be grilled by my advisers.
54:30So, I wish you luck as far as that's concerned.
54:32Okay. Well, thank you, Lord Sugar.
54:34Okay. Thank you.
54:35Well, I'm done.
54:41I'm going.
54:42I'm guided.
54:42However, I've done this whole thing with integrity,
54:45and I'm really proud of the way I conducted myself.
54:47You know, this isn't the end for me.
54:49If anything, I'm going to utilise everything that I've learnt from this
54:51and just go on to be successful.
54:55I actually don't have a clue who's going to come back.
54:57I think both of them are going to be fighting very, very hard.
55:00It literally is the final five interviews are next,
55:02so who can he see himself?
55:04Yeah.
55:05Working with.
55:05Like, they're both strong candidates.
55:08Oh, my God!
55:09Oh, yeah!
55:10Yeah!
55:11Lord Miller has arrived!
55:13Oh, mate!
55:14Oh, my God, mate.
55:18Dan!
55:19Come sit.
55:19You've got to tell us, mate.
55:21Okay.
55:21Well, look, obviously, it was really upsetting for me to see Rothna go
55:24because she put up a really, really great fight, you know?
55:26Oh, baby.
55:29Like, you guys know I was so quiet in the beginning,
55:32and I remember, like, in the hotel before we left Hong Kong,
55:36everyone was eating in the hotel having dinner
55:38and there wasn't enough space on the table,
55:41so I was sitting by myself and Rothna was like,
55:43come sit with me.
55:45And then I don't think I would have got this far without her.
55:48She's a really top person.
55:49Yeah, really loved.
55:51But what they did say to me when I left is that we're going to get
55:54a really big grilling on our business plans, so they said,
55:57be prepared.
55:58Wow.
55:58Yeah.
56:02Now, five candidates remain.
56:06Lord Sugar's search for his next business partner continues.
56:12Next time...
56:13Feels like I'm going to throw up.
56:15Tough questions...
56:16You don't keep a set of accounts.
56:18Correct.
56:18I would call that a hobby, then.
56:20Tough talk...
56:21Do not give me cocky answers.
56:23It's not cocky.
56:24That couldn't have gone any worse.
56:26And in the boardroom...
56:27Are you having a laugh for what?
56:29Tough luck.
56:30You're fired.
56:33Get all the boardroom gossip over on BBC Two with Angela Scanlon
56:37in The Apprentice unfinished business now.
56:39And Lord Sugar loves a cold hard stare,
56:42but Stacey will give you a much more gentle nudge
56:44to sort your life out now on iPlayer.
56:56Asp.
56:59Any questions for the afterlife,
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