00:00Hello friends, in this video of Swath Sikach, I am your Hosshurind.
00:04Friends, you want to earn money from YouTube but are confused about terms like CPM, RPM.
00:09You don't understand how these terms are linked to your YouTube channel's earnings.
00:14So in today's video I am going to explain about these terms in simple language.
00:18What is CPM, what is RPM, what is the difference between these two, that is the most important thing.
00:23How to increase the RPM on your YouTube channel
00:27So that the earnings of your channel can increase.
00:30So let's get started
00:32So friends, first of all let's talk about CPM, CPM means Mile per Kos
00:37This is the amount that the advertiser is paying to YouTube.
00:40That means the advertiser can show his ad a thousand times on a video.
00:44The amount that YouTube is paying is called CPM.
00:47Then let's assume that the quality of any of your videos
00:50CPM is $5.
00:52So this simply means that the advertiser tries to show his ad a thousand times on your video.
00:57The amount he is paying is $5 i.e. CPM
01:00And this amount does not come directly to you.
01:02The utility keeps some part of it for itself and gives some part to you.
01:06The amount that the Utility retains is 45%
01:09He shares the remaining 55% with you.
01:13This is the amount the advertiser is paying YouTube to show their ad.
01:18And your RPM is made on its basis.
01:21RPM means the earnings of your channel.
01:24So friends, next let's talk about RPM.
01:26So RPM means revenue per mile.
01:28That is, how much money is your channel earning per 1000 video views?
01:32For example, let's say your RPM is $2.
01:36So this means that you are earning $2 for every 1000 video views on your channel.
01:42And this also includes air revenue, super chats, membership and YouTube premium views.
01:47So friends, you see, CPM tells you how much money the advertiser is paying to YouTube.
01:52And RPM tells you how much you are earning from this entire process.
01:56Friends, here you can see that the full form of CPM is cost per
02:00mile
02:00On the contrary, the full form of RPM is revenue per mile.
02:04Cost per mile means how much the advertiser is paying YouTube for showing his ad 1000 times.
02:09on a video for
02:22YouTube pays and RPM is the actual earning for the creator.
02:29It happens, let's call it
02:30RPM which metric tends to be higher, then which of these two is higher is CPM
02:37cost per mile
02:38So in most of the cases the CPM is higher than what the advertiser pays to YouTube.
02:43The amount that is
02:45That is more and RPM is lower than CPM, so friends, let's talk next about your
02:50How to increase the RPM on the channel
02:53So to increase the RPM, you can create longer videos.
02:57If you create longer videos, the ads in your video will be more visible.
03:02Showing more ads means that the RPM of your video will automatically increase.
03:07And basically you can create videos between 8-10 minutes and show more ads in them.
03:13So secondly, you have to create engaging content so that the viewers can watch your entire content in between.
03:20don't leave
03:20And they will see the entire video, all the ads will be visible to them, then your RPM will automatically increase.
03:28Next, if you want to increase the RPM of your video, then you can add super chat to your video.
03:33Can add membership and affiliate links
03:36That whatever your RPM will increase, the best way to increase the next RPM is that you do this
03:42Choose topics with high CPM. If the CPM is high, your RPM will also increase.
03:48CPM is what the advertiser is paying YouTube. If the advertiser is paying more, YouTube
03:53You will get more of his share if you choose such topics.
03:58And topics with higher CPM like finance, tech, health, digital marketing etc., if on these topics
04:05If you create videos whose CPM is high then the RPM of your video will increase more.
04:11I hope friends, you must have understood what is CPM and RPM and the difference between them.
04:15What happens and how can you increase the earnings of your YouTube channel?
04:21So I hope you guys liked this video, then like it and don't forget to comment below the video.
04:26And yes, don't forget to subscribe to the channel.
04:28thanks for watching this video again
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