00:00of chapter 31 of truth without apology it says before you win ask what are you winning
00:07all your successes are meaningless if your goal itself is unwise we often hear that straight
00:14trees are cut first and in today's ever so competitive era how do we still stay on the
00:19correct path and be on the path of our you know clear conscience let's have a small case study
00:25how does the seller the producer the advertiser manage to con you by giving us less in asking for
00:34more money yeah how does he do does he manage to dupe you because you are very innocent they play
00:42with our insecurities basically yes he manages to fleece you because you two are playing an inner
00:50game with him one of them is getting cheated is this one getting cheated because it was innocent
00:56or because it was playing cunning the advertiser manages to have a hook on you because you are
01:04innocent or because you are greedy so is it the straight trees being had down or is it the cunning
01:10ones being had down whenever you have a setback it is not because you are innocent but because you
01:16refused innocence you tried something crooked because you have without examination accepted
01:24the belief that the smart ones get ahead and good guys finish last and so you too want to play
01:30smart
01:30and when you receive these setbacks it is because you tried to play needlessly smart be innocent be
01:36simple be clear and that's all that is needed you would never be exploited
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