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www.f2flive.cr3axions.org
www.cr3axions.org
www.cr3axions.org
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00:03We live in a crazy world they say. How long does it take you to understand the
00:13dynamics of the future we dream, the glory we seek, the adventures we admire, the
00:24now we live, tomorrow we toil, and everything in between. How do you imagine more? Do you
00:39only lose it because of the visual prose added to a particular scene? Or do you think again?
00:55Because every production in life adds something to a mindset, to a community, to a nation,
01:09to an economy. Every production. A single piece of artwork communicates. A single movie communicates.
01:23A single piece of music communicates. A single advert, 40 seconds, communicates. But what
01:33do you add into it? What are the ingredients do you put in your business to make it thrive?
01:42What triggers keep you moving while you always create room around you for others to be
02:02able probably to share a world with you? But you as you, how do you ingredient every moment
02:18you live? You live? Depending on where you are. Someone asked me, where is my office? I told
02:33them. I'm a creative producer. I'm a director general. I'm a general. In creativity. Which means my
02:47office is everywhere. My office is in my mindset. My office is where I want it to be. Jump out
03:02of the
03:02box and think beyond. As I was growing up with hard stories, rumors about Google. You know, it's a place
03:30where every mindset thrives.
03:34Then I asked myself, why do those mindsets thrive at Google?
03:41Then I watched the movie. Then I understood. Because I couldn't travel there. I couldn't. Even if just reading or
03:50watching it through different visuals, it couldn't tell me all of it.
03:54But one movie told me something different about a brand, about the perspective and the future of what that can
04:04be. Then I imagined myself, what can Africa be? If Silicon Valley is that creative, what can creations will become?
04:27If Albert Einstein is that powerful, what can Agudi Abdus Salaam become? People always want to jump in, jump on
04:42the wagons. They don't understand where they come from.
04:46But when you explain. But when you explain the ingredients, when you express the details, then the world understands that
04:58actually every business, every economy thrives by its ingredients.
05:04If I'm striving to have better, to have different, to have more, then it means I'm striving to have everything
05:19differently.
05:23Because I'm unsatisfied with what is in the system. I'm unsatisfied with different service deliveries. I'm unsatisfied with people's perspective
05:36of how things happen.
05:39You know? The world will always bring up things. The world will always bring up service.
05:50The world will always create everything around you. But what do you create for yourself? What do you create for
05:58the future you dream?
06:02That is better. That is good. That is best. It's what the world says. It's what the world will always
06:12say.
06:15But when do you decide what is best for you? And not what everyone else decides for you.
06:21Because it's what makes your economy thrive. It's what makes your world shine.
06:36Forever isn't a dream. For those who understand why they live today.
06:46Because the forever we're talking about is how you can sit there and imagine people like Irene of Athens.
06:56How you imagine people like William Shakespeare.
07:07How you imagine more and more and more and more. It's what the world is about.
07:15That's why they say time doesn't tell. Your actions do.
07:22When you look at the Mona Lisa and its price tag. It's one image that is worth it.
07:32Not because it's the only image that was created when he existed. Not because he's the only artist who created
07:41anything when he existed.
07:43But because he learned how to preserve, propagate and present it for the future. In the now he lived.
08:02Because it's that future that will remember you. If it's that future that will remember you, then you have to
08:10make sure you're worth it.
08:19We won't all be like Albert Einstein. We won't all be like Mark Zuckerberg. We won't all be like Elon
08:27Musk. We won't all be like Richard Branson.
08:29We won't all be like the United Kingdom. We won't all be like the United States.
08:39We won't all be like the United States. But we all can be different.
08:44Because Earth is in Mars. And Mars is in Moon. And Moon is in Venice. And Venice is in Jupiter.
08:56We're talking about Africa to the moon. We're talking about creation's power box. We're talking about F2F life.
09:06We're talking about F2F indoors. Dying for climate action. We're talking about a lot of things.
09:14But that all depends on our mindset. To understand what are the props and what are non-props in the
09:22life we live.
09:24Me as the creative director, the director general, I'll always be in different locations.
09:31Twisting different perspectives. Giving you different mindsets. Why is that like that? Why is that there?
09:40Malaria triggering you to think again. Because it's what creates the difference in the world we live.
09:49Malaria can become persistent in some locations. That's why doctors go back to laboratories and think again.
09:57Any disease can become persistent or resistant to the current medications. That's why doctors go back to the laboratories and
10:04think again.
10:06Any situation can challenge you. Any situation can challenge you. That's why people go back to situation rooms and redraw.
10:15It's not retreating. It's not surrendering. It's rethinking your enemy's strategy. Your competition's strategy.
10:27It's rethinking. How do you gain momentum. If your competition is winning you by all the drama around you. How
10:43do you win back?
10:45No. It was time when I was marketing. Digital marketing. The beach was called Spana Beach.
10:53The time media house released an image of a man being eaten by a crocodile at a beach where I'm
11:03doing marketing.
11:03And I'm like, dude, why is my boss not calling me about this if it's happening?
11:11I had to raise him.
11:13Can I talk to you? Yes. Have you had this? Elvis, I've had that. What can we do about it?
11:19I'm like, hey, I'm online. And the house that is doing that is actually a house on the bottom of
11:29one of my YouTube pages.
11:34So I went to the official site, talked officially and told them, hey, that is false information and it should
11:43be rectified.
11:49Today we're looking into a world where there is so much masquerading. There is so much impersonation. There is so
11:55much AI. There is so much rumor.
11:59A little truth. Because those who are seeking truth are always persuaded into believing into the rumor, believing into the
12:08lies, believing into the props of this life.
12:12The shifting signs of funds and stardom around us. This is what makes many people think. Small. Yeah.
12:25But when you win, when your business is thriving, the clients understand, oh, that institution actually makes our students thrive.
12:37You should give it more students. That institution actually does this. You should give it this.
12:48Because the institution and its structures have actually created more, have actually created the difference, have actually empowered the communities
12:57uniquely and differently and strategically.
13:00For the future now we are living. For the future now they believed in. For the future they are dreaming
13:07of.
13:10So forget the tribalism, forget the racism, forget the whatever differences you have in this now.
13:16Because in this now. Because in this now. You have to fight. You have to think. While everyone is pulling
13:25you, pulling your business that said this side it should be doing this.
13:30You have to stand on your shoulders. You have to remember. You have to remember. You have to remember.
13:38That the difference between a local organ and an international organ.
13:44are the examinations they sit are the syllabuses they attend are the teachers are the facilities
13:55are the connections
14:01those institutions are the love after school after education they are the leaderships that
14:11manifest every day they are the difference if I'm into an international institution and I'm
14:19being graded differently receiving different information understanding life differently
14:25then I won't understand how others understand it because those who study in the United States
14:34actually read a lot of American history rather than African history or Asian history or
14:41European history because they understand more that pushing their history more actually puts
14:50the United States on top and not at the bottom today we're looking at numbers everyone is looking at
14:59numbers businesses thrive on numbers Wall Street was built on numbers economies are built on numbers
15:06but when reality knocks in those with fake numbers fall out so don't fall out with the fake numbers
15:17be the reality others dreamer be the organic one be the original everything can happen on social media
15:28everything can be advised to you when you're nine you can achieve this like this you can use bots here
15:34you
15:34can use this like this but the difference is regaining the momentum every towel every every now and then
15:46your audience understanding you every now and then is where the challenge is if I'm running a show media platform
15:54for young people
15:56then I have to understand how to communicate to them if I'm running a show media people social media Institute
16:04for
16:05uh sexual reproductive health and rights then I have to communicate in that direction if I'm running a show media
16:12platform for
16:13uh let's say uh a government Institute I have to talk in that line I have to stay in line
16:23with what the government
16:24institution is trying to talk or communicate I have to stay in line with the audience that's why most of
16:30times people find challenges into who should be running my show media who should be creating my content who
16:38should be advising my clients or the content creator is someone communicating to your clients directly and if you
16:47don't value the person communicating to your clients directly then you don't value your business
16:54that is a content creator that's the power of one person is the value of now those are the ingredients
17:01you add to your business
17:03while everyone else is opening their mouth we are marketing this we are marketing this a graphics designer is very
17:12busy down there
17:12it's trying to see how does one poster actually communicate without me opening my mouth
17:20how can I communicate in two seconds three seconds without making a sound without distracting anyone
17:32it's challenging in a world where I have people who can't read who are visually impaired
17:43a poster can't speak to them a printed poster on a wall can't speak to a visually impaired person
17:52without help without visual aid if their visual impairments requires that
18:01that's why your communications team has to always understand your content creator Harris has to always understand
18:11understand the ingredients you need the power in just one second the power in one image through your
18:19accounts the value of the audience they are speaking to the power of keeping that audience together
18:30every now and then because time will come when you need that audience and you won't have it if you
18:36keep on disorganizing it all the time
18:41if it's not flowing with the brand
18:43understand those who wash with different soap understand the different types of scents
18:53and understand the different types of effects of those sops on their body
19:02i was challenged to be raised by a woman who was allergic to different sops
19:13until he he told me my favorite soap is imperial leather and i loved it
19:26the world will always abandon everything
19:30but love what you love because it's what you love that makes you love everything else
19:37without loving what you love there'll be anything you will ever love
19:49that's reality i would say i love my job i love this but before you love your job before you
19:56love the wife
19:57before you love your kids before you love anything you have to love what you love
20:03it's the value of now it's the power of now it's the only ingredient missing in your economic success valuing
20:14the power of now adding the right ingredients
20:21understanding the perspective of having different people in the community
20:28and how to talk to them and how to address them how to remember them
20:32i'm putting up a structure
20:35when do i remember the blind when do i remember the
20:44crippled when do i remember the deaf
20:49i'm putting up something
20:53when do i remember them if i want unity because it won't always be that they should be having their
21:00own
21:01no that event is for the blind that event is for the deaf that event is for the dumb
21:12it becomes messy it becomes crazy it becomes hard
21:16hard to combine yeah it becomes hard to connect
21:21and the value of now is those little little little ingredients you add to your organization or your
21:27institutions it's what you should be doing all the time while the world is busy pulling you up down
21:35east west north south add just a few ingredients of tolerance welcoming
21:43and see how the world thrives be that be everything dr ryan zelvis face-to-face live f2f live
21:53creations visit creations.org all the creativity
22:14you
22:14you
22:15you
22:16you
22:16you
22:16you
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