00:00Nike announced it will stop using kangaroo skins for its shoes in 2023.
00:05Just weeks after their rival Puma announced it would be taking similar steps,
00:09Nike has joined a movement that will end a highly controversial practice
00:13that has drawn anger and frustration from consumers and animal rights activists.
00:18Broda's report, the Kangaroos Are Not Shoes campaign was introduced in 2020 by the Center for a Humane Economy.
00:25The effort of a growing generation of environmentally conscious shoppers has already pushed brands like Gucci, Prada and Canada Goose
00:33to ditch the use of animal fur in their collections.
00:36Nike said it will rely on proprietary synthetic material for their upcoming shoe models.
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