00:01Quando you're using apps on your iPhone, you may start to see this.
00:05It's the new App Tracking Transparency Prompt.
00:08It's a feature that gives you a choice.
00:10A choice on how apps use and share your data.
00:14Data like your age, location, health information, spending habits, and your browsing history, to name a few.
00:21This data can help to map your runs, tag your photos, or track your location so a nearby store can
00:28offer discounts.
00:29But some apps have trackers embedded in them that are taking more data than they need, sharing it with third
00:35parties like advertisers and data brokers.
00:37They collect thousands of pieces of information about you to create a digital profile that they sell to others.
00:45These third parties use your profile to target you with ads.
00:50And they can also use it to predict and influence your behaviors and decisions.
00:55This has been happening without your knowledge or permission.
00:59Your information is for sale.
01:02You have become the product.
01:04That's why iPhone users will now be asked a single, simple question.
01:09Allow apps to track you or not.
01:13Maybe you're okay giving an app your email or location so they can share your data with others to personalize
01:19ads or build a profile about you.
01:22And if you're not, well, that's what the prompt is for.
01:26Whatever you choose is up to you.
01:28But at Apple, we believe that you should have a choice.
01:33App Tracking Transparency.
01:34A simple new feature that puts your data back in your control.
Commenti