00:06Originality matters. Did you know that?
00:14Sometimes we end up doing the wrong things when we should be doing the right things.
00:22In the power and the value of now, being more original is more powerful than being a copycat.
00:38We've watched many original content, like from movies to TV shows to branding to anything, products and all that.
00:54Because content is vast. Content includes a product. Content includes the branding. Content includes all that.
01:07And the question is, how original are you in your content, in your works, in your everything that you do?
01:25Because as you're trying so much to find out what else is on the other side, how you can be
01:31part of it, how best you can create competition against it.
01:38First thing, is your product original? Can it freely compete with what is already on the market?
01:49What is unique about that product?
01:55Because today the now isn't about the other one is also a watchmaker.
02:01I can also buy a plate that makes watches and also make a watch.
02:10That's the difference between the different brands that we embrace.
02:19You don't wake up and say, yes, now I have the money to create, maybe to create a product like
02:26a car or a bus or anything and then just produce it or put it on the market.
02:33Because you don't know how exactly the product gets out to the market.
02:45You don't know how exactly the product gets out to the market and how does the market get to embrace
02:53it.
02:55People who have been in this system of branding, elevating other brands, startups, giving them a shoulder here, lean on
03:07there, understand that no matter how mediocrity pops around you,
03:16there is always value for money and value addition for long term purposes.
03:27That's why most of the times people go wrong.
03:30You have a product.
03:35You have product.
03:36It's good.
03:38It's unique.
03:40But you created it for competition and not for service delivery.
03:48You created it for them to see that you all saw something in life, but not for the consumer who
04:00is exactly needing the service.
04:04So there you decide.
04:10Why are you creating a product?
04:13And for who?
04:18Because every time you're creating something, it has to be for someone.
04:23It has to have an age group.
04:26It has to have an income group.
04:30It has to have the conception group and all that.
04:38People will lie to you.
04:40They will tell you all sorts of things.
04:42No, it's easy.
04:43It's just a matter of doing this and doing that and becoming that.
04:47No.
04:49If it was that easy, a lot would be happening.
04:56A lot would be easier.
04:57Ask yourself, for example, if the world had internet then, and the internet is here today, those are roughly 40
05:11to 30 years plus.
05:13Yeah?
05:15And people have been on the internet.
05:19Your geolocation hasn't been on the internet.
05:23Brands have excelled.
05:26Your geolocation has been replicating original brands in disguise of, ah, they allow us to do that.
05:36We are the authorized creators of that from the other side.
05:42And when the product owner pops in, you just jump into, no, we have wings, we have authority, they can't
05:56touch us, you see this is the government project, this is so-and-so's project, and it can't be touched.
06:04No.
06:09Why am I talking about originality today?
06:12Look at brands like Puma.
06:14Look at brands like Rihanna.
06:16Look at brands like Madonna.
06:17Look at brands like Chris Brown.
06:20Look at brands like Beyonce.
06:21Look at brands like Jay-Z.
06:23Look at brands like Celine Dion.
06:25Brands like Jennifer Lopez.
06:27Brands like Alicia Keys.
06:29All those brands.
06:31Yeah?
06:33They've invested time, money, and everything to stay alive.
06:44The other one is a musician.
06:45This one is a musician.
06:47But when you look at what they are putting out for the audience, it's totally different.
06:53They understand the audience.
06:55They understand the dynamics.
06:58So today you will wake up and say, I also want to be like Beyonce.
07:03Beyonce.
07:05You want to be like Beyonce, but Beyonce created or crafted that brand and legacy for years and time you
07:14can't even try to wait for.
07:17Because you are very impatient.
07:23Then they could tell you producing a song can take you three months.
07:29You know, there is doing the laying the beats, writing the lyrics.
07:38Then there is recording and then my sound engineering and then mastering and then all that.
07:49So that by the time a product is on the market, it's complete.
07:53It fits in everyone's choice of, I would love that, to hear it again and again.
08:08So you want to compete with Beyonce?
08:12It's that hard.
08:14She was that patient.
08:17It was that enough energy and teamwork that put her there.
08:22Not because she can just hold the microphone and sing.
08:26Not because she's a woman and you're a woman too.
08:31It's because they value each and every second of a product they put out.
08:42And you, as someone who is in the business today, trying to catch up, trying to create your own brand
08:51to compete with such a brand, you're having issues.
09:01No one is going to come and ask you if Beyonce allowed you to print that or no one is
09:07going to ask you if Alicia Keys allowed you to do that.
09:12But no, these brands have teams across the world, just like you've been receiving new movies in cinemas direct from
09:25Hollywood.
09:27It's how these brands coordinate and keep their brands alive.
09:33So don't stay in your geolocation and feel comfortable that no one is going to come and ask you why
09:44you're tempered with an original product or why you can't create your own product.
09:52It's because you disrespected the simple rules and guidelines.
09:58That's why they're going to come after you if you don't have an original product.
10:05The ideology of, ah, they can manufacture it and we can replicate it for the third world economy. No.
10:23The man who created an original product knows the reason why they went through all that, to create those standards,
10:33to achieve that.
10:35That's why today when you look at institutions in the world, there are very few that can actually sound again
10:45in your head.
10:46When you say Cambridge, everyone is like, hmm?
10:50When you say Stanford, everyone is like, when you say Harvard, everyone is, when you say Oxford, the entire room
11:03goes silent.
11:04Why?
11:05Why?
11:06Because of the quality of education they offer, not the number of students they put out, not the structures that
11:17house the students, but the quality of products in every student they put out.
11:27That's why the difference is.
11:32No, it's simple.
11:34We can also compete and become that.
11:37Try it and see.
11:42I'll give you a simple scenario here.
11:44yeah there was a time in my line of work where I was sent a poster by Beyonce it
11:58wasn't her it was a team in Uganda trying to create an illusion that she's
12:08coming yeah so I sent it to me I had to look at it when put it out and then
12:17market it
12:19without real proof or evidence that actually it was just a forgery putting me
12:26off my truck making them see that I'm pushing information without information
12:41competition originality choices decision the people who come around you the
12:47services you offer who are you offering these services to and why
12:59today it's a while ever since that happened but they can't just wake up and
13:04tell me hey create a poster with Beyonce on it club is maybe hosting her without me
13:14looking at the real communications between the two brands or between them and you who
13:27is asking me to do that today we want to fight forgery and piracy or it's what the
13:39world is fighting piracy and forgery and it starts with you being original if I want to sell my bread
13:55bread mixed with soya fully nutritious and all that I'll make sure my product is unique even if someone
14:07else is also buying ingredients and all that and doing it that there is a difference between your mother's
14:18cooking and my mother's cooking and that also makes the difference between your cooking and my cooking
14:30originality is what we're talking about here because tomorrow is going to be a bit rougher than we thought
14:37the AI is here and if the AI is here your skills will actually be the reason why you survive
14:50in this now
14:53your creativity your originality brands manifest every now and then but which brand actually is here to survive forever
15:07do they come to you just to take a product or a design that they are just going to use
15:14for one day and
15:15it's over because they want to fetch money from a certain company organization or are they with you to create
15:24a brand that is going to last forever
15:26originality as a service provider that's why people don't offer services to everyone
15:38it's not because they don't want to work it's because the people seeking those services seek them because of competition
15:53if I make this one do this I'll go the other side and tell them he's the one who did
16:03it he's the idiot he's the fool he's the mad person and yet you gave him all the directives without
16:13him questioning without him asking
16:21when he asks you back
16:24but he's asking because he wants to protect you from doing the wrong thing you're asking him to include a
16:33copyrighted image
16:35that can actually get your license canceled as
16:41a branding company that is
16:44putting out
16:48brands
16:49into the market
16:52you're a management company managing a brand but you don't coordinate with other brands to see
16:58what exactly
16:59should be on the market and you want to
17:03blame it on the graphics designers you want to blame it on someone else
17:07because of your own
17:12shallow mindedness
17:16I always advise my people I always advise my clients
17:19if you want to work with me
17:22let me direct you in the right direction
17:25of the brand you want
17:27let me ask all the questions
17:29so that I can have all the ideologies of how to create you better
17:34because by the time you sought these services
17:37you understood that there are very many other people who can create that
17:43at a very cheap price
17:47but you sought Elvis
17:49you sought creations
17:51because creations has a legacy
17:54because creations has a profile
17:55of handling its branding differently
18:01handling its corporates
18:02handling its corporate identity differently
18:07putting you to where others don't
18:11for example when I was studying graphics designing some years back
18:16people were asking me why are you posting online
18:22it's what others do every day
18:27you showing off
18:30and I'm like no
18:31we create different brands for different reasons
18:35Elvis is into branding and visuals
18:38so that means I'm not looking at today
18:40I'm looking at tomorrow
18:41if you don't value the logo I've created for you now
18:45then don't come back
18:48because I value a single logo I've created
18:52it's more powerful than anything
18:55it's the start
18:55it's the beginning of a brand
18:59if you don't value a single minute of audio
19:03that is originally created from my head
19:07from scripting
19:11to recording
19:13and then keep putting it out
19:16then you won't understand the price of it
19:20you won't understand the value
19:22of why you're coming to me
19:24to seek those services
19:26and don't come back
19:29you understand
19:32don't come back
19:33that's how brands decide
19:37if you can't listen
19:38if you can't
19:39like
19:41understand
19:41that actually a service
19:45provider is protecting you
19:46as a consumer
19:47first
19:48before they give you that service
19:50then don't seek that service
19:52you will never understand the value on it
19:56the firm on Facebook
19:58seeking to use
19:59the services on Facebook
20:01I read the
20:02the agreements
20:03the rules and regulations
20:07that's why
20:08when Mark Zuckerberg came up with those
20:12timeline banners
20:13I was right where
20:15I can use them
20:17to the utmost
20:20there are a lot of tools
20:23that platforms create
20:27but without originality
20:29you can't soar
20:32today the AI is here
20:34it is fetching out
20:36replicas
20:38we who have been on
20:40social media platforms
20:41for a while now
20:42understand that
20:43even having a replica account
20:45or a pseudo account
20:50is a crime
20:55just having a pseudo account
20:57for someone else
20:59is a crime
20:59a celebrity brand
21:01or a product
21:02it's a crime
21:03I'm here
21:04I'm Elvis
21:06I can't create a replica
21:07of the White House
21:09as an account
21:10online
21:12that would be
21:13criminal offense
21:15so why do you come to me
21:17and you're like
21:18hey
21:18I want a replica
21:19like this one
21:20when I can create
21:22something original
21:22for you
21:23ask for something original
21:27we create things
21:29we are creative
21:30enough to create
21:31originality
21:32ask for something original
21:34every time you're going
21:35to seek a service
21:36because that's the value
21:38of now
21:39Dr. Ryan Zalvis
21:42F2F Live
21:43Creations
21:46visit
21:47creations.org
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