00:01We have created a new, high-performance Mac for our professional users.
00:08It's designed and engineered to enable a wide range of uses and virtually unlimited possibilities for customization.
00:18Central to the MacPro design is a precision, stainless steel space frame that also functions as handles and feet.
00:27It is the structural foundation for an architecture designed for absolute flexibility and uncompromising utility.
00:35The space frame provides 360-degree access to the interior, as well as multiple mounting points for a variety of
00:44different components.
00:45To meet the diverse demands of our professional users, the dual-sided logic board is built for configuration and expansion.
00:56The new Xeon processor has up to 28 cores and can run continuously at maximum frequencies without constraint.
01:0612 DIMM slots accommodate up to 1.5 terabytes of RAM for the most demanding tasks.
01:13And 8 available PCIe slots allow users to build a system that fits their needs.
01:21For many Pro workloads, graphics performance is critically important.
01:25So we've created a new graphics architecture, the MacPro Expansion Module, or MPX Module.
01:32With two GPUs and an MPX Module, it's the world's most powerful graphics card.
01:38And MacPro is designed to accommodate two modules with up to four total GPUs.
01:43To transform video editing, we've developed Apple Afterburner, a programmable accelerator card.
01:49It boosts the performance of ProRes and ProRes RAW video, eliminating the need for proxy workflows.
01:56For maximizing the performance of every component, MacPro has a 1.4-kilowatt power supply and advanced thermal architecture.
02:05Three large impeller fans quietly channel air from front to back, while a blower pulls heat from the memory.
02:11This system eliminates the need for fans on individual components, keeping sound levels remarkably low.
02:18The thermal system is enclosed by an aluminium housing that slides over the frame and completes the architecture.
02:27Its unique three-dimensional vents are machined on both internal and external surfaces.
02:34The resulting lightweight lattice pattern maximizes airflow while creating an extremely rigid structure.
02:41Our preoccupation with utility and function defines the design of MacPro.
02:47The stainless steel handles and I.O. ports are easy to reach.
02:51And optional wheels help enable complete access, while also making it easy to move between workspaces.
03:00To complement the capabilities of MacPro, we've created an equally uncompromising new display.
03:07ProDisplay XDR.
03:11A 32-inch edge-to-edge panel is housed in a machined aluminium unibody enclosure.
03:17The same unique and functional lightweight lattice vent pattern also acts as a heatsink for the system.
03:25With over 20 million pixels delivering extreme dynamic range, ProDisplay XDR is the first 6K retina display.
03:35The backlighting system includes a large array of blue LEDs that generate exceptional brightness and modulate independently based on the
03:43content.
03:45Along with an intricate series of custom lenses and geometrically optimized reflectors, this system literally shapes and controls the light,
03:53achieving industry-leading brightness while dramatically reducing blooming.
04:00In addition to a P3-wide color gamut and remarkable contrast ratio, ProDisplay XDR also has better off-axis contrast
04:09than any LCD.
04:12The display magnetically attaches to a stand made from a single solid aluminium extrusion.
04:19A precise mechanism in the arm counterbalances the display, making the height and angle adjustments feel almost weightless.
04:28Allowing for even greater adjustability, the display works in both landscape and portrait orientation.
04:34With MacPro and ProDisplay XDR, we've created a system defined by utility and flexibility.
04:43They represent two very new, very powerful, highly engineered professional tools.
04:49The history of the P3-wide color gamut and power gamut and power gamut.
05:00A
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