00:00Sa pagpapatuloy ng ating celebration ng Women's Month, isang mahalagang aspeto ng ating pagkatao ang pag-uusapan, ang ating personal
00:10style.
00:10Mula sa mga simple outfits hanggang sa mga bonggang gown ay hindi lang basta pagpapaganda.
00:17Ito ay isang paraan ng pagpapahayag ng ating identity at pagpapataas ng ating self-confidence.
00:23Kaya naman ngayong umaga ating pung makakasama si Miss Erika Evangelista, isang fashion designer na magbibigay tips at inspiration tungkol
00:32sa fashion at outfit style.
00:35Good morning Miss Erika and welcome sa Rise and Shine Pilipinas.
00:39Yes, thank you. Very early in the morning. Literally, Rise and Shine.
00:45Ayan Miss Erika, first of all, of course, background niyo muna, paano ba nagsimula yung journey ninyo at paano kayo
00:51napunta sa fashion design?
00:53Actually, so originally I was a business development manager. That was my first job talaga.
00:59And it just so happened that after four years of working, sabi ko, oh I kinda wanna try to do,
01:06learn fashion design lang.
01:07So I studied fashion design at Slims at 2019 and then eventually bigla kong nagkaroon ng clients isa-isa one
01:15by one until yung income ko from fashion design was almost the same amount as my sweldo.
01:21So, pinush ko na siya.
01:23Pinush mo na siya. And dito sa Pilipinas ang start ito, no?
01:26Yes, yes. I started my fashion journey here in the Philippines.
01:30Ang galing. Like, paano? Nagbukas ka ba ng shop? Or paano ba nagsimula yung pagdagsa ng clients?
01:36Noong umpisa, actually, it was just my boss. So my boss bought a 3,000 peso dress. That was the
01:42first sale I ever did.
01:43And then, nag-ano, nagtuloy-tuloy na siya hanggang yung iba kong office mates bumili na rin.
01:49Ah, cool.
01:50There was this one wedding gown that trended on the internet and that pretty much started my career.
01:55And I will never forget that. Meron akong friend na nasira yung wedding gown niya sa Divisoria.
02:01Ayun.
02:02Yes.
02:02And then?
02:03And then, parang magkaiba yung kulay. Nung top niya tsaka skirt niya.
02:07Ay, okay.
02:07So, like, a month before her wedding, we had to do everything again. So, simula kami from scratch.
02:14When she shared the story online, a lot of people resonated. And I think that's also why a lot of
02:20people reached out to me when they found out na sinave ko yung dress.
02:23Wow.
02:24Ayun. So, nag-trending siya. And then, it became such a huge boost for my brand. At that time, wala
02:30pang akong store.
02:32Parang, ang mga kinakausap ko lang, sa coffee shop pa lang, online-online, ganyan.
02:36Pero, ang galing, no? Talagang dun na nag-start. And up to now, tuloy-tuloy pa rin.
02:41Yes, up to now. We're actually very proud to say na we moved to our office. So, our office is
02:46now in DJP.
02:46Wow. Congratulations.
02:48Yes. It's a 100-square-meter office and it's our dream office. I think you would have seen it on
02:54BigPak.
02:54Yes.
02:55That's big, yeah. That's 100 square meters.
02:56Yes, from a 7-square-meter to 100.
02:59Wow. It's been an amazing journey.
03:02Level up talaga.
03:03Yes.
03:03So, sa experience niyo po, paano niyo po may co-connect yung pagkakaroon ng self-confidence sa, you know, sa
03:11pananamit ng tao?
03:12I feel like self-confidence kasi is the way you present yourself. And a lot of it is how we
03:19dress. And nato siya, parang yung unang kita mo sa tao, ang pinakamakikita mo agad is how they are, di
03:26ba?
03:26Yes.
03:27Parang yung kabuan niya. And 70% of what they actually see are clothes. So, when you wear nice clothes,
03:34ang tendency din is masaya ka. You look happy. You look refreshed. You look like you're game to go. Ayun.
03:41So, parang kapag you dress well, you are also feeling well. That's my rule lagi. You dress well to feel
03:48well. Parang you're confident to present yourself, present yourself to others, and to potential like customer clients or sa work
03:55din, di ba?
03:56Oo. Pero ito kasi parang mahirap makuha agad yung personal style, eh.
04:01Yes, yes.
04:01Di ba? Ito ba? It takes years sometimes para talagang, ay, eto pala yung bagay sa akin sa body type
04:08ko.
04:08Kasi parang iba-iba siya. May body type, tapos sa height mo din, depende din, if you're petite or if
04:14you're tall. Di ba? So, paano niyo ba, parang ma magkaroon niyo yung simple guide for them to start?
04:21So, actually, um, I've been sharing this on TikTok, and if you have been following us on TikTok, please follow
04:27us at Erica Designs.
04:28Um, we share the rule of two triangles always. So, I think it simplifies everything into just two rules.
04:35So, basically, whatever your body type is, the first rule is, dapat, your shoulders always look broad.
04:42So, your shoulders pababa. And pag anon, broad. Broad pababa. So, that's the first triangle.
04:49And then, the second is, dapat yung hips mo always look full. So, dapat yung hips mo mas mukhang broader.
04:55Para laging yung waist mo maliit tignan.
04:58So, any, like, whichever height, whichever body shape you are, you always just have to make sure that your shoulders
05:06look broad and your hips are full.
05:08Ayun.
05:09Ayun.
05:09I think that's one technique that would make your life way easier.
05:13Okay. So, ayun na.
05:15At yung follow niyo siya. Parang sa yung mga tips and tricks kayo na makukuha sa kanya.
05:19Very active naman sa social media.
05:21Kasi I believe you're already a content creator now.
05:24Yes. I think, parang, I just stumbled becoming a content creator.
05:28Kasi, well, nowadays, to be a brand, you have to also be, like, a founder, a content creator, everything else,
05:35right?
05:35I think that's how it works right now.
05:37Oh, yes.
05:38Sa panahon ngayon, parang laging on the go na yung ating mga kababayan, mga kababaihan.
05:44Paano ba natin maisasabay yung comfort at style sa pagpili ng outfit?
05:48Kasi, of course, marami sa ating commuters.
05:51Pero siyempre gusto nila maging, you know, feel good and look good.
05:55Of course.
05:56Yes.
05:57I think that's the name of the game.
05:58For me, it's always comfort before style.
06:01I know, parang, being stylish, like, wearing really nice heels can be a little bit uncomfortable.
06:09But you can choose what type of heels you wear.
06:12Yun yung pinakauna.
06:13Choose what type of heels you wear.
06:14Maybe you can bring it in your bag if you're commuting.
06:18Just wear, I would say, 2 to 3 inches heels.
06:21Kitten heels pwede.
06:22Yes, kitten heels pwede if you just want a little bit of oomph.
06:26Alam mo yun, sa tindig mo, sa pagdadalam sa sarili mo.
06:30And I feel like, dressing like yourself usually starts with identifying with people.
06:37Na parang, ay, ito, parang gusto ko yung style niya.
06:40It starts with that.
06:41So, normally, parang nakikita lang natin yung mga artista, content creators, pwede ding fashion designers.
06:49And we kind of save yung mga looks nila.
06:52Yes.
06:52Para when, ikaw naman, when you're trying to shop for yourself, you kind of look for the same vibe.
06:58That's where you start.
07:00Yeah, hanap ka muna ng mga gusto mong, ay, gusto ko itong aesthetic na to.
07:05Gusto ko talaga siya manamit.
07:06And then, when eventually you're buying for yourself, ayun din dapat yung, yun yung itatry mo.
07:12It's a trial and error process.
07:14So, once you get to try it on, and then, ay, hindi bagay, or ay, bagay pala to.
07:19Doon mo lang din malalaman your style.
07:22So, after that, you're gonna have a signature style.
07:25My style is usually in prints.
07:27Ganyan.
07:28Usually in prints.
07:29Very floral.
07:31So, I have found my...
07:32Very girly.
07:33Very girly.
07:43Very girly.
07:44Okay, okay muna.
07:45Pwede mo bilion.
07:46Ay, marami naman ang online na shops na nag-o-offer ng mga murang damit.
07:50Para, at least, habang nage-explore pa po kayo.
07:53Diba?
07:53At least, hindi ganun.
07:56At least, man.
07:58Masakit sa sabi.
08:00Sa bula.
08:02Sa bula.
08:03Sa bula.
08:05Yeah.
08:07I feel like for women's men.
08:10And if we take a stand and become ourselves, be our most confident selves, we can be the
08:17best version of ourselves.
08:18So, that's about it.
08:19Thank you so much.
08:20Ms. Erika sa pagbibigyan ng inspirasyon po sa ating ngayong umaga.
08:27Thank you so much.
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