00:00www.mesmerism.info
00:32The Charm Girls are cute and trendy. They're the BFFs that every girl dreams of having.
00:37Girls will join them on adventures that are fresh and relevant to their world,
00:40collecting sparkly new virtual charms all along the way.
00:44This fall, EA will release four Charm Girls Club titles,
00:47Pajama Party for the Wii, and three NDS titles,
00:50My Fashion Mall, My Fashion Show, and My Perfect Prom.
00:55The games celebrate what's great about being a girl,
00:57from throwing the ultimate pajama party and planning the perfect prom
01:01to ruling the fashion runway and running a dream mall.
01:04But don't just take it from me.
01:06The girls are going to play a game from Pajama Party for the Wii called Speed Hair Teasing.
01:16This is one of more than 30 mini-games girls can play alone or with up to eight friends in
01:21teams.
01:23Girls use the Wii Remote as a brush and a can of hairspray to tease their Charm Girls hair for
01:27maximum height.
01:29First girl with the biggest hair wins the charm.
01:32We really utilize the motion controls to make the games as frenetic and fun as possible for girls.
01:38All right, so who's the winner?
01:39It looks like Kira won the charm.
01:41There's over 40 charms in each game,
01:44and they can be used to unlock surprises in other Charm Girls Club games.
01:47We're excited to show you more at E3 this week.
01:50Until then, let's take a look at the world of the Charm Girls.
01:53Thank you.
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