00:01Peggy 16
00:24Battlefield has always had a strong focus on persistence
00:27Keeping the players engaged for weeks, months, even years after the games have been released
00:31And Battlefield 3 will have the deepest persistence in the franchise history
00:58You can always keep track of your progress in the stats section of Battlelog
01:02Be it on a console, the web or on a mobile device
01:06Extensive stats tracking has always been a trademark for Battlefield games
01:09And this time around we want to take that experience even further
01:12By introducing the social elements of Battlelog
01:16We want to change the way you're going to play Battlefield 3 with your friends
01:20Battlelog shows you your friends' progress within the game
01:22But also any outside activity like forum posts and banter between players
01:26It's built for you guys
01:27Players can choose to like someone else's feed event
01:30Comment on it
01:31And even more powerful, chat about the round you just played
01:34In real time, with all players
01:39Even our leaderboards are social
01:40And all leaderboards can be filtered to only show your friends
01:44Maybe you cannot aspire to be a top player in the world
01:47But at least you can be the best sniper among your friends
01:50We make the Battlefield a more personal world
01:52Where you set the rules for comparison
01:54We also let you from platoons with a group of friends
01:57To play and collect stats together
01:59And in the end, find out who really rules the Battlefield
02:03Platoons are for everyone
02:04From casual players to the most hardcore of clans
02:07While serving as the social glue of Battlefield 3
02:10Battlelog also adds another level of competitiveness into the mix
02:13What better to trigger your desire to play
02:15Than the knowledge that you found past your rank
02:17Or get that unlock you always wanted
02:19If you are a PC player
02:21The Battlelog will mean something extra special for you
02:23This is where you go to launch a game
02:25Regardless if you play single player
02:28Multiplayer
02:28Or co-op
02:30By moving the server browser to the web
02:32It means no more waiting time when joining a multiplayer game
02:35It's instant action and allows for better use of social tools
02:39To find friends to play
02:46Using the comm center on Battlelog
02:47You can form a party
02:49Or invite friends to join your game
02:51By using our drop zones
02:53You can also choose to join a friend who is playing on any server
03:01Playing with friends has never been this easy
03:03Hopefully we can all agree that playing Battlefield is a lot of fun
03:07And with Battlelog this will become more personal and more competitive
03:11With Battlelog we will extend your Battlefield experience to be available from anywhere at any time
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