00:00Peggy 3
00:03All right, now we have talked about gaming as adventure
00:05and gaming as sharing.
00:07Now, let's talk about gaming as life.
00:10More precisely, the gamification of life.
00:13Now, this is an audience, you guys,
00:15that have been battle-tested by some of the most difficult games on the market.
00:17So, we at Ubisoft thought,
00:19how could we still invoke fear into the hearts and the minds of an E3 audience?
00:24I think I know the answer.
00:26Dancing.
00:28So, if I came on out there and pulled out some of you
00:30and forced you to come up on stage to dance,
00:32that might scare a few of you.
00:34I see some fear in some of your eyes.
00:36Well, don't worry, we don't have to do that
00:37because we at Ubisoft already have millions of converts.
00:41Although, I wish this could have all started
00:43when we all had a Commodore 64.
00:46Doodly, doodly, doodly, doodly, doodly.
01:16Thanks to the unstoppable force that is Just Dance,
01:19millions of people across the world have done just that.
01:21And they're going to continue to do it this year
01:23with Just Dance 3.
01:28Hi, I'm Allison Senni.
01:29Hey, I'm Kristen.
01:31Hi.
01:31Hey, I'm Katy Perry.
01:32Hola, mi nombre es Oscar.
01:33Princess Mukumaya.
01:34Domkin Su.
01:35This is my mom, Sandy McGill.
01:37Hi.
01:37Hi, I'm from Flixie.
01:38¿Qué tal de hoy?
01:39Hola, you coming up.
01:41Hi, I'm Harry Shum Jr.
01:43and we're about to play Just Dance on the Kinect.
01:45On the week.
01:46On Space Station.
01:48Just Dance.
01:50Space Station.
01:51Just Dance.
01:54Just Dance.
01:55We love to dance.
01:57We love dancing.
01:59I throw my hands up in the air sometimes
02:02Say it again.
02:03And I switch.
02:04Gotta love you.
02:07I wanna celebrate a little bit of my life
02:10Say it again.
02:11Baby, let's go
02:14Cause we gon' rock this club
02:16We gon' go all night
02:18We gon' light it up
02:20Like it's dynamite
02:22Cause I told you once
02:24Now I told you twice
02:26We gon' light it up
02:28Like it's dynamite
02:30And it goes on and on and on
02:33And it goes on and on and on
02:38Yeah
02:38I won!
02:40I won!
02:42Which one am I?
02:43You're Sonny
02:44I'm Sonny
02:45I'm Sonny
02:46I'm Sonny
02:46I'm Sonny
02:46I'm the highest score
02:47You won
02:48I win
02:50All right now we know what Katie Perry looks like in her living room now
02:56Please help me welcome Ubisoft Senior VP of Marketing Sales Mr. Tony Key everybody
03:08Just Dance is a brand that came out of nowhere and became a phenomenon
03:13It brought families and friends together through dancing and laughter
03:18For many it was the first video game experience that they've ever had
03:23It changed lives and it changed living rooms
03:27Just Dance is on its way to becoming the most successful party game in the history of this industry
03:34Look for Just Dance 3 on all platforms October 11th
03:39Look for Just Dance 2 on all platforms October 11th
03:40Look for Just Dance 3 on all platforms hora
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