00:00www.mesmerism.info
00:05We believe technology is at its very best when it's invisible.
00:10When you're conscious only of what you're doing, not the device you're doing it with.
00:15An iPad is the perfect expression of that idea.
00:19It's just this magical pane of glass that can become anything you want it to be.
00:25And that's why so many people in so many different places are using it for so many different things.
00:32It's a more personal experience with technology than people have ever had.
00:38And now, with the new iPad, we're elevating that experience by dramatically improving the fundamental elements that define it.
00:48We gave it a powerful new A5X chip for stunning graphics.
00:53A 5 megapixel eyesight camera with our state-of-the-art optics.
00:58The speed of 4G LTE.
01:01We created amazing new software that redefines what you can do with music, movies, and photos.
01:09And all of this is brought to life on the Retina display.
01:13The highest resolution display ever on a mobile device.
01:22The display is what the iPad's all about.
01:24So when you enhance the display, you enhance everything.
01:27And the Retina display on the third generation iPad is just spectacular.
01:31It's got a resolution of 2048 by 1536.
01:35That's 3.1 million pixels.
01:37Four times more than the previous iPad.
01:40And over a million more than what's called high definition on other devices.
01:44And we've packed all these pixels into a display that's just 9.7 inches.
01:49But engineering it wasn't as simple as just jamming in more pixels.
01:53A pixel is made up of red, green, and blue subpixels.
01:57With a signal telling each one when and how much to light up.
02:00That's how colors are created.
02:02But when you squeeze four times the pixels into the same space,
02:05signals can get crossed, colors become distorted, and images get fuzzy.
02:10To solve this, we had to elevate the pixels onto a different plane
02:13and separate them from the signals.
02:16It's a major breakthrough.
02:18And it's the key to making the pixels so small and so close together
02:22that the human eye can't even distinguish them.
02:25So type looks razor sharp.
02:27And you'll see details in photos that you never knew were there.
02:30A wider color gamut brings out even more detail
02:33and gives you colors that are incredibly rich, deep, and vivid.
02:38This isn't just the most advanced display you've ever held in your hand.
02:42It's the most advanced display you've ever seen.
02:45The iPad is known for its fluid graphics performance.
02:49But because the retina display has four times the pixels to drive,
02:53you need a lot more power.
02:55So when we designed the new A5X chip, we gave it quad-core graphics.
03:00It makes everything you do feel really fast and smooth.
03:04And it's so efficient, the new iPad still gets the same great 10-hour battery life.
03:09To go with a beautiful display, we added a new iSight camera.
03:14It takes 5 megapixel photos using the same advanced optics we developed for the iPhone 4S.
03:20And it shoots gorgeous 1080p HD video at up to 30 frames per second.
03:26But one of the biggest breakthroughs in the new iPad is its next-generation wireless technology.
03:32It works with more bands than any mobile device ever.
03:36So it connects to more of the world's fastest data networks, all the way up to 4G LTE.
03:43With all the amazing technology built into the new iPad,
03:46we had an opportunity to create software that is truly groundbreaking.
03:50And that meant completing the iLife family of apps.
03:54There's a new version of GarageBand that lets you wirelessly connect up to 4 iOS devices
04:00so you and your friends can jam and record together.
04:04To complement the iSight camera and the new iPad, we made iMovie even better.
04:09Now you can shoot 1080p HD video and turn it into a Hollywood-style movie trailer in minutes.
04:16All on a single device you can take with you everywhere.
04:20And now we're bringing iPhoto to the iPad.
04:23It's unbelievably powerful and so simple to use.
04:27The smart browsing feature lets you go through lots of shots really quickly.
04:31You just double-tap on a photo and it finds others that look just like it.
04:36So you can pick your favorite.
04:37With multi-touch gestures, you can make your blue sky bluer.
04:42You can apply dozens of professional quality effects with just a few taps.
04:47And with photo journals, you can share your photos in ways you never could before.
04:52These new iLife apps open up all kinds of possibilities for the iPad.
04:57The iPad introduced the world to an entirely new way to experience technology.
05:03And now with the new iPad, we've taken an experience that millions of people love and made it profoundly better.
05:11It's the ultimate iPad.
05:12And we think it's going to change how you see and do just about everything.
05:18And a known curious intensity is the that they're doing in part of a society.
05:24And the one with the drawstring is the satisfaction of the movie.
05:26His computer dream is the right where it behaves while becoming a pilot Europe ontender.
05:27And we're going forward to not continuing.
05:28One with the last 90s left is the video game.
05:32Because you don't have a real shell.
05:32Grazie.
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