00:02I'm Tim Letourneau, I'm a VP of Games here at Zynga, and I've been spending most of my time focused
00:08on Farmville 2.
00:09Farmville, as a game and as an experience, became so popular and really became a phenomenon
00:16because it was the first game that I think a large audience experienced together on Facebook,
00:24and it became this thing that passed from player to player.
00:26I believe people continue to play Farmville even three years into its lifespan
00:31because each farm is really a reflection of the individual player, what they decide to plant,
00:37what animals they have, what trees, how they decorate.
00:41We really want to recapture that feeling.
00:43So as we started to talk about, well, what can the next generation of Farmville be?
00:47We had to go back to the drawing board and really say, if we were starting out today,
00:51what would a farming game like Farmville feel like for this generation of Facebook gamers?
00:56We really wanted to embrace the technology and the capabilities of the Facebook platform today versus three years ago.
01:04When you come into Farmville 2, the first thing you're taken by is just the immersive nature of the farm
01:10itself.
01:10We want you to feel like you can touch the game board, that you can touch the animals, that you
01:15can touch the crops,
01:16and the entire world feels like it's coming to life under your fingertips.
01:20And it really looks like nothing else you've seen on Facebook thus far.
01:24It was really important to us that as people return to digital farming, we wanted them to have some context.
01:31We wanted them to have a story that really is about you coming back to restore your family farm to
01:37its former glory.
01:38We've introduced characters.
01:40Each of these characters and the many more that you'll meet introduce you to and help you through different areas
01:46of the game.
01:47One of the design goals for Farmville 2 was to really make your farm feel like a working, thriving ecosystem.
01:55And so crafting is this end product where you harvest crops, you can turn those crops into feed.
02:01Maybe you feed your chicken and your chicken produces eggs.
02:04And then you can take those, plus the crops that you've grown, and craft them into goods that you can
02:10sell at your market stand.
02:11So we really want this to feel like a real business, a living, thriving farm that you create and then
02:17run.
02:19Social is the backbone of all of our games, the ability to play with your friends.
02:23That's what makes these games stand apart.
02:26And it really is the thing that we always think about first and foremost whenever we're designing and creating a
02:31game.
02:32One of the things I'm really excited about is this feature which we call Farm Helpers.
02:36And Farm Helpers allows you to make every one of your friends somebody who helps you on the farm.
02:42They'll pull up in a truck, they'll help you out.
02:44It's really about feeling like you're connected to a community of players.
02:48That's the most important thing to us.
02:50We've taken your interaction with your friends on your board to the next level.
02:57The ability to decorate and create your farm is a vital part of every Ville game.
03:05We really wanted it to feel like you could just pick up and move anything easily.
03:09That the board was incredibly touchable.
03:12And we've spent a lot of time and effort creating art assets that represent a variety of different themes and
03:20areas.
03:20And we want players to invest and then express themselves in the farm that they create.
03:25I think FarmVille for Zynga is really the hallmark product.
03:30It's the game that became a phenomenon.
03:33Prior to FarmVille, I don't think anyone really realized how big a social game could be.
03:39FarmVille remains a key part of Zynga and something that we are going to continue to support for years to
03:45come.
03:47I'll try the nachos and the that I helped answer my vision.
03:51Grazie a tutti.
Commenti