00:03so when do you decide that's something you can ask yourself in business sometimes when
00:22do you decide what moves you forward when the world is shaking around and everyone is thinking
00:37different when do you go to the right direction where there's still the few the handful few
00:50are paving the future for the many that are not yet yet there yet when do you decide to make
01:00that
01:00decision the decision to believe in your goals your visions your dreams and make the right decisions
01:16because every decision we make is milestone in our lives let's say I'm deciding to take on branding
01:29color when I go to a graphics design I'm like hey I have a firm that is into consultancy but
01:41I need a
01:41color that actually can really really speak to my to my clients and my business service seekers
01:57so when I go there he or she can give me a color palette and then like okay this one
02:04is good for
02:05this this one is good for this if you look at how this one is branded like this incorporated with
02:12this color it gives you this then you you as you you decide depending on how vibrant you want to
02:20shout
02:24so once you color is actually vibrant enough when you brand can make all that noise you decide on the
02:34color then you choose and when you deciding these you also have other choices in mind I mean choosing a
02:45color or for a brand that isn't speaking to young people it is speaking to corporates now that means the
02:53brand identity has to also be more elegant more corporatish
03:00then if you choose a brand that means the brand that means the brand is speaking to young people then
03:07I will choose a color colors that actually really work and resonate to the young people the young mindsets
03:14because there are colors because there are colors because there are colors that actually keep everyone young at all times
03:20someone may ask you what what colors would that be I mean you can't be um creating a let's say
03:30a poster or a flyer for the young people and then you say okay
03:34um we're going to we're going to we're not going to have it like to have those young childish spots
03:42on it yeah
03:43the talk the language yeah the fonts the colors the graphics and all that that is where you decide
03:52you can't say you're going to have a poster talking to the young people and then it has a very
03:58very
03:58old way of messaging it won't talk to young people it won't uh attract them and then you can't say
04:09you
04:10want to attract an audience to maybe a corporate world and then you say you doing artwork that is more
04:19like doodling it won't attract the corporate world so that is all decision making you decide you
04:28make the right choices of what you really want to be and how you are you want your brand to
04:34be how you
04:35want your brand to shine then you also decide on other integrations in life now just like you wake up
04:46and then you like you say okay i'm 18 and above and i need this i need that i need
04:54that yeah then
04:58after drawing out what you need then you think of how you're going to achieve that then you start
05:06working towards that then when you achieve it you tick it off your list
05:15and decide on other things but it's all because of the decisions you're making
05:21each day each now and then
05:25because not everything comes first
05:35while we're thinking while we're dreaming while we
05:40realizing other things we imagine more
05:48today if you're busy if you have a business and want it to run you decide how you present it
05:58because how you present it to the right people the right mindset is how you get to have the right
06:06right right people to actually seek the services you deliver if you decide to market your business to
06:18an audience that is totally blank about it for example if i was here and um marketing uh
06:27uh marketing softwares computer softwares and uh mobile applications but i'm marketing them to a
06:35community where 90 of them actually don't use smartphones and maybe 70 of them don't even understand
06:45that the internet actually empowers the villages and communities and does a lot of things
06:51then i'll be marketing it to the wrong audience it will take me years and ages to achieve that
06:57yeah that is decision making you do your market research so that it helps you
07:03do the right decision making if i'm uh let's say marketing a food yeah and it's an indigenous food
07:12let's say it's uh an ethopian food or an elliptian food and i want to sell it yeah i'll make
07:21sure
07:21uh if i want it to be more exotically uh attention seeking for people beyond uh elitrians and ethopians
07:31then i'll make sure i'm marketing it with well spice with the the for the audiences i want to attract
07:39the decisions i make there while it already has its clients and its uh people someone else might also like
07:48the delicacy how do you attract them yeah those decisions you make your business they direct
07:58it to a right perfect this like a right perfect direction
08:04they give you a better start on everything you do because by the time
08:14your business is powerful enough to change a client's mindset it's not like
08:26it is the only one there but it's because it's the one that the client has sought out
08:32and seen that it's actually more able to deliver the service they are seeking so that decision they are
08:44making is worth every decision you make before the client walks in
08:53because the client only decides after your decision the client only decides after your
09:01decisions to actually present yourself better
09:09that's how powerful life is and it's value of now
09:16today there are corners of the world where
09:22every business is looking for numbers
09:27but as every business is looking for numbers their businesses that don't look for numbers
09:35a researcher won't look for numbers if the project isn't about research on very many people
09:44yeah they say we are researching about uh something so uh to do with nature and uh the world as
09:57we live and live on
09:58then one need like to involve very many people about that because not everyone would laugh or enjoy
10:10the answers on the drafts
10:16before the presentations so those decisions there what to present and what not to put what not to present
10:23and how to present it they're vital they're essential they are the reasons why the world changes
10:32what decisions do you make for yourself what decisions do you make for your life
10:39it's the value of now make the right decisions make the right choices life becomes better
10:48let's say you're not a businessman you're just a family man making decisions on how to prepare your family
10:58how do you decide you have you already have a wife you have one child maybe you don't have a
11:06job the job you have can't uh take your child to a school you want
11:13do you uh just go on and give birth to more kids when you can't even uh support the only
11:21one child you have
11:23or do you first uh find the vitals that actually support the one you have so that
11:32you can actually be in a position to support others who come through
11:38decision making is all about you when do you make the right decisions when do you allow yourself
11:47to breathe without suffocation when do you allow yourself to breathe without pressure
12:00today they will say
12:06this is what is on the market it's good it's that
12:11it's it also has an age group which creates a decision that's why cigarettes assault 21 and above
12:22betting is 25 and above and getting online is 18 and above drinking is 18 and above i mean and
12:32other things
12:35those are decisions because not everyone makes the right decisions at a particular age
12:42when you take a child into gambling at the age of uh 14 12 their mindset won't be ready to
12:52lose all that money
12:54and not and and and go back to work yeah
13:04mindset preparation
13:09how do you decide when and why certain things happen in your life
13:22they are successful people are successful the world is successful
13:28but their success is because of their decisions they make
13:33they are successful the world is emergingly and embracing everything around them but that success is
13:42because of the decisions they make what decisions have you made in life that have made your success
13:49we make decisions to let go of certain things we make decisions to
13:53find new ways of earning we make decisions to pursue different goals and dreams we make decisions to
14:01become something beyond what we've ever wanted to become we make decisions to envision more
14:08beyond what is already in our vision we make decisions to become different what decisions do you make how
14:16better do you perceive them it's all about you it's the value of now the better decisions you make the
14:25friends you make the connections you make the time you spend the decisions you make around yourself
14:34create all the value and the impact you seek
14:40so as you're seeking to decide okay um earning this how how do you decide on how you spend it
14:47also
14:48matters in your life
14:51you can't say you are a man with
14:57earning let's say a hundred dollars a month and then you start spending two hundred dollars per week
15:04it will be impossible for you to survive
15:09spending two hundred dollars per week that makes it eight hundred dollars per month
15:21that that is that totally doesn't make sense
15:26means you overspending not even overspending but you way higher than your budget
15:36that means your decisions are made by not by the money you're earning here
15:43only a hundred dollars but the money that the money probably you're earning from someone else
15:50those are the decisions you make someone else may not look at it
15:57as how is this guy making it like that how does it cope up with that
16:04but because of your decisions you can spend that and people say it's people will say ah that is so
16:10lavish that is extravagant but because your vision board allows you to do that because your now allows you to
16:18do that
16:19you can spend it while you're earning that
16:25because it's not the only one you earn you have your other sources of income because of the decisions
16:31you made earlier before the now that is paying you
16:37the the the the amount that tops up maybe a few things here and there
16:46that's all about decision making so you might learn to make the right decisions on time
16:54not because of someone pushing you for the right decisions on time
17:04not because the situation is pushing you but because you can't because you're sober enough to sustain it
17:11because you're sober enough to think of the 10 years after that of the 20 years after that
17:20of the 30 years after that 40 years after that those decisions you make impact you and that impact is
17:32directly in the aftermath of everything
17:43be a better person in life be a better human be a better you by making better decisions
18:00that's the value of now as you dream of tomorrow
18:06as you dream of that future be a better you by making the right decisions
18:13the right decisions dr ryan's alvis f2flive creations visit creations.org all the creativity
18:25the right decisions
18:26you
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