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00:02Apple acquired video editing company MotionVFX, which develops plugins, templates, and visual
00:08effects tools for Final Cut Pro, according to CNBC. MotionVFX announced the deal Monday
00:13and said it will join Apple to continue building tools for creators. Apple declined to disclose
00:18financial terms. Apple can now integrate MotionVFX features directly into Final Cut Pro instead of
00:24relying on third-party extensions. Apple introduced Creator Studio in January,
00:28a subscription bundle that packages apps like Final Cut Pro and competes with Adobe Creative
00:33Cloud. Apple has historically avoided large acquisitions and instead focused on buying
00:38smaller companies to integrate their talent and technology into existing products.
00:42For all things money, visit Benzinga.com.
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