00:00We started with this concept where actually one of the first materials that we developed is solid surface, right?
00:08And coming with a name, what do we want to call it, right?
00:13So we thought about solid surface, which was the product we were trying to develop.
00:18And we want people to feel that it's strong, like granite.
00:23So solid surface and granite, and it became sarnite.
00:26Nice.
00:27That's kind of where the name came from.
00:29So it's a combination of a solid surface and the shininess.
00:35Oh, the strength of a granite.
00:36Strength of a granite.
00:38Well, you know, we saw that, you know, in our other businesses, we saw that there's a lot of waste.
00:45And there's two thoughts about waste.
00:48How do you make it less?
00:50And how can you do something with the waste?
00:52I mean, does it necessarily need to be a waste, right?
00:55So what we did was trying to develop, you know, using the waste into something that people might want to
01:02use.
01:03So the solid surface was one of the initial projects that we did.
01:07And interestingly, at that time, this is, oh, I think 15 plus years, maybe 20 years ago, we started this
01:17kind of concept where we were working with a professor here in Thailand.
01:23He was the eco-guru in Thailand.
01:28And, you know, we were working with him.
01:30And we said, hey, we have this technology.
01:33We have this idea.
01:35And it happens that he was a consultant for Starbucks here in Thailand.
01:43And we were talking, hey, what can we do for Starbucks in Thailand?
01:49And what happened was that, well, obviously, there's a lot of coffee grounds that get discarded.
01:56And yes, people make it for, you know, composting or using it for plants.
02:02But there's only so much you can do.
02:04And what other things can we do?
02:05So we decided, hey, you know, we did the solid surface for, you know, the material.
02:14Can we do something with the coffee grounds?
02:17And so we started developing that.
02:20And we came up with the material was a composite of our coffee grounds and our material.
02:26And then, you know, we made tabletops for Starbucks.
02:30And the tabletops are made from coffee grounds?
02:33Yes.
02:33So if you go to Starbucks and say this table is made using coffee grounds, we were, you know,
02:38that was the result of the project that we did.
02:41So it's on brand.
02:43It's not only on brand.
02:44It's also sustainable.
02:45Yes.
02:45Because you're in a coffee shop and then you're...
02:48It's using it commercially.
02:49And it's been, I think, the first one is probably at least 15 years old.
02:53And it's still in use.
02:55Wow.
02:56You know, so I think it's just, it's strong.
03:00And other than that, you know, when we started doing the tabletops,
03:03we were like, hey, what else can we do for this market?
03:08So coffee shop, what did they use?
03:12Coasters, right?
03:13Or trays.
03:13Great.
03:14So that's how the decor line came about.
03:17We're like, okay, let's try making.
03:19We have this material.
03:21Yes, we need to adjust the formulation and technique, technology to make it.
03:25But, you know, we decided let's try making coasters and trays.
03:32Yes.
03:33So we made coasters and trays for Starbucks.
03:36And so it kind of grew from there.
03:38You know, when you have the basic technology, going to the next product.
03:45It goes from there.
03:46Yeah.
03:46It just grew from there.
03:47And, you know, when I was mentioning the rice house.
03:51Right.
03:51You know, at that time, PM 2.5, you know, and then like, what can we do that looks,
03:56it has a really natural texture, but still, you know, a refined texture, right?
04:03So we started applying the technology from the initial Starbucks development into this.
04:14.
04:14.
04:14.
04:14.
04:14.
04:14.
04:42I'll see you next time.
04:45I'll see you next time.
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