- 2 days ago
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00:09Why are you wondering?
00:14Where are you going?
00:16Where are you going with your mindset?
00:18Why is it burning you too?
00:26Because every time you're doing something,
00:31there's a reason why.
00:35And in that reason of why you're doing that,
00:38how do you protect it?
00:46Because the energy you invest in creating it,
00:52power, glory you invest in loving it,
00:58it's much.
01:01You value it.
01:05So if you value it that much,
01:08how do you protect it?
01:14And it's now where everyone is sketching for something,
01:19where everyone is running their mouth for something,
01:24where everyone is running their fingers for something,
01:28where everyone is running every sort of creativity just to be something.
01:42But how do you protect it?
01:45The brand you create,
01:47the business you create,
01:50the people around it,
01:53the services you deliver,
01:56the services they seek.
02:00How do you protect all that?
02:06As we are growing up,
02:10we grew up hearing about brands,
02:13you know,
02:14having franchises,
02:15franchises and those franchises actually having guidelines
02:22on the branding,
02:25on service delivery,
02:28on customer service,
02:30and all that.
02:32How do you handle that in this
02:35solepreneurship age,
02:38in this multi-factor,
02:40multi-planetary era?
02:43How do you handle that?
02:48How do you protect your brand?
02:50How do you protect your business,
02:53your clients,
02:55your services?
02:57Because every now and then,
03:02the world changes,
03:04the world evolves.
03:08The more the world evolves,
03:09the more opportunities it creates.
03:14But the more opportunities it creates,
03:16the more openness,
03:18the more awareness,
03:20it also creates.
03:24You didn't know someone on the other side of Brazil
03:29loves your product.
03:31You didn't know someone on the other side of Brazil
03:34is your number one fan.
03:39You didn't know.
03:44But the only way to know is if you have,
03:51if you pay attention to it,
03:54where your brand goes,
03:56who is listening to you,
03:58how do you actually enable them?
04:04And why?
04:06How do you inspire them?
04:11The various services they seek,
04:14the various methods of working out they seek,
04:21how do you evolve around that?
04:25The challenges
04:28they seek to solve.
04:31As a business,
04:33how do you evolve around that?
04:35Today we're living in a digital now,
04:37where you want a self,
04:41a one-stop self-servicing center.
04:45No human involved,
04:47just like riding in a self-driving car.
04:53All you do is,
04:55hey,
04:56I'm heading this side,
04:58and it gives you the guidelines.
05:00We're having traffic here,
05:02so we're going to be using this route.
05:03We can spend some time here,
05:05so you can maybe spend some time on your phone doing this.
05:09We're going to have something here,
05:12because of maybe an emergency there.
05:15Then it gives you a different direction.
05:17I mean,
05:19by the time
05:21it takes to just
05:23make a car understand that,
05:27to drive itself all through
05:30that traffic,
05:35means
05:36there is more
05:38the human mind can get to.
05:42If you focus
05:43on service delivery,
05:46on brand protection,
05:51because imagine you're delivering
05:54self-driving cars,
05:56yeah,
05:57and then somebody walks in
06:00with a fake product
06:01into your market.
06:04They're infiltrating your market.
06:06They're infiltrating your customers.
06:08There is a network
06:11that monitors these cars.
06:13How will they get to that network?
06:18If at all the car
06:19allows them
06:20they have a way out
06:21into that network,
06:23how are you protecting that
06:26from ever
06:27getting back to your customers?
06:29Because the customer buys it
06:30knowing they're buying
06:31an original product.
06:33It's called brand protection.
06:35How do you protect that?
06:43So it's
06:44it's not magic.
06:46It's not witchcraft.
06:48It's not
06:50anything
06:51that is not understandable.
06:54Yeah?
06:55It's wisdom.
06:58The magical creativity
07:00of a human brain.
07:06the impulses,
07:07the reflex.
07:11It's what guides
07:12your business.
07:14If you can't protect
07:15them
07:18from someone
07:20who is only scavenging,
07:24it comes back
07:26to your business.
07:26it hits back.
07:31People create brands
07:32that take ages and years
07:34in the pipeline.
07:37Now if you create
07:37a replica
07:40because of your geolocation,
07:44somebody walks in
07:45all the way from
07:46where they come from,
07:48they're like,
07:48hey,
07:49I'm going to test
07:50the same delicacy
07:52like I test
07:53from my
07:54other side.
07:56Then they walk in here,
07:58the delicacy
07:59they thought
07:59they were going to be testing
08:00is totally different.
08:02Now you're not
08:03protecting the brand.
08:04You're not protecting
08:04the person
08:06consuming it.
08:10Let's say you're running
08:11a banking business.
08:14Somebody walks
08:15into a banking franchise
08:17somewhere
08:17they're expecting
08:19so much elegance
08:21and corporate service
08:22delivery
08:23like where they have been.
08:27They've traveled
08:28all that.
08:30Then they walk in here
08:31and then it's totally
08:32different environment.
08:34They don't even know them.
08:37They don't even care.
08:41They're not tagged.
08:43They're not badged.
08:44They're not digitally
08:47like accredited
08:50for anything.
08:52But they're into your
08:54circles running around
08:55here and there.
08:59How do you
09:00protect your business
09:02from that?
09:04Yes, you say,
09:05okay,
09:06I didn't know about
09:07that it's something
09:09like this.
09:10But hey,
09:12business
09:13starts from the word
09:16I want this product.
09:17Your first product
09:18on the market.
09:20Once your first product
09:21makes it to the market,
09:24everyone will be like,
09:25why is that product
09:26so good?
09:28Now,
09:29once the product
09:30is so good,
09:30it comes with a lot
09:31of other things,
09:32the merchandise,
09:33the goodies,
09:38the annexed brands
09:39that come with it.
09:46how would you protect
09:47all that?
09:53It would hurt me
09:54if I woke up today
09:56and I walk into
09:57any shop around
09:58Kumpala
09:59or any shop around
10:00Tocho
10:01or any shop around
10:02New York
10:03or any shop around
10:06Accra
10:06or any shop around
10:07Nairobi
10:09or any shop around
10:10Brazil
10:11or wherever I am,
10:13yeah,
10:13Manhattan.
10:15I want to buy
10:16an original
10:17Rihanna brand,
10:18you know,
10:19a shirt,
10:19just a shirt,
10:20you know,
10:21an office shirt
10:24because I'm a fan,
10:26you know,
10:26I want to support
10:27that brand,
10:29then it doesn't
10:30really,
10:31really make sense
10:31if I get a fake
10:32product.
10:35That's what we're
10:36talking about here.
10:41It's called
10:41consumer protection.
10:43It's brand protection.
10:44How do you
10:45protect your business
10:46in that way?
10:48Yeah?
10:50That's what we're
10:51talking about.
10:52It's
10:52everything
10:54you should be
10:55looking at.
10:56No one should
10:57be walking into
10:58a business
10:59somewhere
11:01with a replica
11:03of your brand
11:04and walking away
11:05pissed.
11:09That's why
11:09the now
11:10has AI in it
11:12so that somebody
11:14who has been
11:14having a replica
11:16can actually
11:18have
11:20something different.
11:25they should
11:26understand the value
11:29of having
11:30an original replica
11:31than a fake one
11:35because the more
11:36the audience
11:36is pissed,
11:37the more the
11:38service receivers
11:39are pissed,
11:41the more the
11:42entire community
11:44isn't happy.
11:45we're talking
11:47about stress.
11:51Stress is a
11:52major factor
11:53concerning communities.
11:55It raises
11:56anger
11:57around people's
12:00environments.
12:02It displaces
12:03families.
12:06It destroys
12:07businesses.
12:08Stress.
12:10If you connect
12:12the dots
12:13from a
12:14pissed off
12:14customer
12:18walking into
12:19their home
12:21with all that
12:22anger,
12:24they've taken
12:25all that money
12:26from them,
12:27they didn't get
12:27the service
12:28they wanted,
12:29they didn't get
12:29the product
12:30they wanted,
12:32and that
12:33your brand
12:33still remains.
12:35This person
12:36has taken
12:38all that money
12:39and they haven't
12:40delivered the
12:41service.
12:44The customer
12:45stays pissed.
12:46The customer
12:47thinks it's
12:47your company,
12:48it's your brand,
12:49it's your business.
12:51Cheating.
12:51And yet
12:52you're not cheating.
12:55You pay
12:56your taxes.
12:58You follow
12:58your guidelines.
13:00You skip
13:01nothing.
13:03You edit
13:04out nothing.
13:05You erase
13:06nothing.
13:08But someone
13:08else on the
13:09other side of
13:09the world
13:10is pissing
13:10off
13:11customers.
13:14And the
13:15more they're
13:15getting pissed,
13:17they're attacking
13:18the brand.
13:27How do you
13:28protect your
13:28business from
13:29that?
13:31Because here
13:31we're not
13:32talking about
13:32who is
13:34attacking,
13:34we're talking
13:35about we,
13:36the ones
13:37who have
13:37the businesses
13:38to protect.
13:41Before they
13:42attack your
13:42brand,
13:47before they
13:48walk in
13:48with all
13:49the
13:49un
13:51like the
13:52uncomforting
13:54ideologies
13:55around you,
13:55reactions,
13:57with all
13:58the walk-in,
13:58with all
13:59their special
13:59weapons and
14:00tactics against
14:01your brand,
14:03because of
14:03being unsatisfied.
14:07Yeah?
14:09How do you
14:10handle that?
14:16That is
14:17what we're
14:17talking about
14:17here.
14:20The AI
14:21is here.
14:25content creators
14:27have to get
14:27more creative.
14:29Brands have
14:30to get
14:31more creative,
14:32more original.
14:39The world
14:40is evolving,
14:41but as it
14:42evolves,
14:43it also
14:43evolves with
14:44happiness,
14:45not anger.
14:45it also
14:48evolves with
14:48wisdom,
14:49not stress,
14:53with simplicity,
14:56not hardships,
14:59with ease,
15:00softness,
15:03not roughness.
15:08it is what we
15:09do.
15:11It is why
15:12those
15:12lab rights
15:13stay in
15:14those labs
15:14and produce
15:16all that
15:17crazy stuff
15:18that you
15:19enjoy,
15:22the cartoons
15:23you enjoy,
15:26the
15:27softwares
15:27you enjoy,
15:28the platforms
15:29you enjoy.
15:30it is those
15:31lab rights
15:32who have
15:33no time
15:34to wash
15:34their dishes,
15:36who have
15:36no time
15:37to wash
15:37their clothes,
15:38who have
15:39no time
15:39to even
15:41dirt anyone,
15:42who create
15:43such environments,
15:44who care
15:47about other
15:48people's privacy,
15:49who care
15:49about protecting
15:51your brand.
15:54if a fan
15:55in
15:56Manchester
15:57is putting
15:57on an
15:58original jersey,
16:00why can't
16:01a fan
16:01in
16:02Amsterdam
16:03do the
16:03same?
16:04Why can't
16:04a fan
16:04down here
16:05in Ethiopia
16:06do the
16:06same?
16:07Why can't
16:07a fan
16:07down here
16:08in Tunisia
16:09do the
16:09same?
16:11Why can't
16:12a fan
16:12down here
16:13in
16:15Eldoret
16:15do the
16:16same?
16:19Why can't
16:20a fan
16:20here
16:20in
16:22way
16:23to do
16:23the
16:23same?
16:24Because
16:25we are
16:25on the
16:25same
16:26planet.
16:27We are
16:28here.
16:29We're
16:30going
16:30nowhere.
16:31The
16:32only way
16:33out is
16:33death.
16:36But
16:37until
16:38death
16:38comes,
16:41the
16:42other way
16:42out is
16:42creativity.
16:45Protecting
16:46your mindset,
16:47protecting
16:47your brand,
16:48protecting
16:48your business,
16:49making sure
16:50everyone
16:50is
16:51happy.
16:53Because
16:54the
16:54stress
16:54you cause
16:55around
16:55them
16:55is
16:57why
16:57they're
16:57unhappy.
16:59And
17:00the
17:00more
17:00unhappy
17:01they
17:01become,
17:02the
17:03more
17:03anger
17:03they
17:03share
17:04around
17:04the
17:04communities
17:05they
17:05live.
17:06the
17:07more
17:07angry
17:08the
17:08communities
17:08become,
17:09the
17:10more
17:11negative
17:11they
17:11throw
17:12to
17:12your
17:12brand,
17:13to
17:13your
17:13leadership,
17:15to
17:16your
17:16business,
17:17to
17:18your
17:18party,
17:18to
17:18your
17:19organization.
17:23So how
17:24do
17:24you
17:24protect
17:24all
17:24that?
17:26You're
17:26exporting
17:26some
17:27good
17:27original
17:28fruits,
17:29yeah?
17:31You're
17:31exporting
17:31some
17:31good
17:32original
17:32shoes,
17:33you're
17:33exporting
17:33some
17:34good
17:34original
17:34honey,
17:35exporting
17:36some
17:36good
17:36original
17:36milk,
17:37yeah?
17:39Someone
17:39taps into
17:41your
17:41market,
17:41someone
17:42is
17:42tapping
17:42into
17:42your
17:43business,
17:43how
17:43do
17:43you
17:43protect
17:44your
17:44consumers
17:46from
17:46these
17:47products
17:48before
17:49the
17:49consumer
17:49can
17:50actually
17:50tell
17:51you
17:51that
17:52someone
17:53is
17:53doing
17:53it.
17:54Who
17:54is
17:54your
17:54watchdog?
17:57Who
17:57is
17:58watching
17:58your
17:58brand?
18:03The
18:03UN is
18:04a global
18:04watchdog,
18:06yeah?
18:07The
18:07UN is
18:08hands
18:08full.
18:13in
18:13a
18:14planet
18:14where
18:16leaderships
18:17are
18:18setting
18:18laws
18:20and
18:21populations
18:21are
18:21saying,
18:22no,
18:23we're
18:23not
18:23going
18:23about
18:24with
18:25that
18:25law,
18:27even
18:27after
18:28it
18:28is
18:28signed
18:28and
18:29it's
18:29seen
18:29that
18:30it
18:30should
18:30be
18:30active.
18:33What
18:33is
18:33happening?
18:35Who
18:36is
18:36to
18:36blame?
18:40Should
18:41we
18:41blame
18:42the
18:43educated?
18:44Should
18:45we
18:45blame
18:45the
18:46non-educated?
18:47Should
18:48we
18:48blame
18:48the
18:48half-cooked?
18:49Should
18:50we
18:50blame
18:51the
18:52fully
18:53baked?
18:54Or
18:55the
18:55overcooked?
19:00And
19:01before
19:01you
19:01blame
19:02them,
19:02before
19:02you
19:02blame
19:03anyone,
19:03how
19:04better
19:04have
19:05you
19:05changed
19:05yourself,
19:06the
19:06people
19:07around
19:07you?
19:15Do
19:15they
19:16hate
19:16you?
19:17Why
19:17do
19:17they
19:17hate
19:17you?
19:18Can
19:18you
19:18change
19:18that?
19:19Can
19:20you
19:20make
19:20them
19:20happy?
19:22Making
19:23one
19:23person
19:24happy
19:24in a
19:25community
19:27can
19:28make
19:28a
19:28thousand
19:28others
19:29happier.
19:34Happiness
19:34is not
19:35necessarily
19:37what
19:38everyone
19:39would
19:39love
19:41because
19:42others
19:42are
19:43actually
19:43benefiting
19:44from
19:45divides
19:46and
19:47differences.
19:49They
19:49build
19:49empires
19:50on that.
19:52They
19:52haven't
19:52built
19:53empires
19:53on
19:53harmony
19:54and
19:54peace.
19:56They
19:56build
19:56empires
19:57touring
19:57apart
19:59kingdoms,
20:02conquering
20:03conquests,
20:06shedding
20:06blood.
20:07But
20:08the value
20:09of now
20:09is you
20:10don't have
20:11to shed
20:11blood.
20:14Just like
20:15you don't
20:15have to
20:17travel,
20:18wait all
20:18those hours
20:19on a
20:19plane to
20:20just read
20:21the latest
20:23news in
20:23the US
20:24on time.
20:27It's
20:28how the
20:28world
20:29is.
20:31If
20:31I want
20:32to
20:33see
20:33what
20:33is
20:34on
20:34the
20:35news
20:35stores
20:36in
20:36London
20:37or
20:37in
20:38any
20:38city
20:39around
20:39the
20:39world,
20:41I
20:41don't
20:41need
20:41to
20:42be
20:42on
20:42a
20:42plane.
20:43And
20:44it
20:44should
20:44be
20:44as
20:45simple
20:45as
20:45that.
20:45It
20:46should
20:46be
20:46the
20:46same.
20:49If
20:50I
20:50can
20:50read
20:50any
20:51information
20:52from
20:52any
20:52news
20:53room
20:53around
20:54the
20:54world,
20:55then
20:55I
20:55should
20:55be
20:56able
20:56to
20:56sell
20:56my
20:57original
20:58products
20:58to
20:58any
20:59shop
20:59around
21:00the
21:00world,
21:00hassle
21:01free.
21:02As
21:03long as
21:03I'm
21:03paying
21:03my
21:03taxes,
21:04as
21:04long as
21:05I'm
21:05meeting
21:05my
21:05costs,
21:06as
21:07long as
21:07I can
21:08sustain
21:08and
21:09enable
21:10those
21:11around
21:11me.
21:13That
21:13means
21:13I'm
21:14creating
21:14more
21:14happiness,
21:15I'm
21:15enabling
21:15more.
21:19And
21:19in
21:19that
21:20essence,
21:20I
21:21need
21:21to
21:22protect
21:22my
21:23brand.
21:25there
21:26I
21:26need
21:26a
21:26wash
21:26dog
21:29who
21:29isn't
21:30hands
21:30full
21:31but
21:32actually
21:34makes
21:35sure
21:36it's
21:37from
21:37the
21:37bread
21:38crumbs
21:41that
21:41are
21:41dropping
21:42from
21:42the
21:42hands
21:43full.
21:45Because
21:46it's
21:46from
21:46those
21:46bread
21:47crumbs
21:48that
21:49actually
21:49we
21:50can
21:50remold
21:51a
21:51better
21:51future.
21:56Who
21:57are
21:57you?
22:03What
22:04are
22:04you?
22:06Yeah?
22:08It
22:08takes
22:09two
22:09to be
22:09something.
22:10It
22:10takes
22:10two
22:11to
22:11create
22:11a
22:11child.
22:14Today
22:15it
22:15takes
22:15you
22:15and
22:15the
22:16AI
22:16to
22:16change
22:17the
22:17world.
22:19Those
22:20are
22:20the
22:20two
22:20things
22:21you
22:21need.
22:21You
22:22and
22:22technology
22:23to
22:23change
22:24the
22:24world.
22:25From
22:25music
22:26to
22:27visuals
22:27to
22:28transactions
22:29to
22:29anything
22:30in the
22:30world
22:31you
22:31ever
22:31dream
22:32of.
22:33So
22:34don't
22:34stress.
22:37Some
22:38businesses
22:38don't need
22:39very
22:39many
22:39clients
22:41but
22:42you're
22:42very
22:42busy
22:42competing
22:43with
22:43them.
22:43You're
22:44very
22:44busy
22:44stressing
22:45their
22:45clients.
22:49Some
22:50businesses
22:50only
22:51take
22:51one
22:51contract
22:52and
22:52don't
22:52even
22:53enjoy
22:54anything
22:55else.
22:55One
22:56contract
22:56is
22:56enough
22:58but
22:58you're
22:58very
22:59busy
22:59stressing
22:59yourself
23:00what
23:00is
23:00that
23:01business
23:01doing
23:01why
23:02are
23:02they
23:02not
23:03doing
23:04this.
23:05It's
23:05because
23:05they're
23:06paying
23:06attention
23:06to
23:06their
23:06client.
23:07Why
23:08are
23:08you
23:08paying
23:08attention
23:09to
23:09them?
23:09Why
23:09are
23:10not
23:10paying
23:10attention
23:10to
23:10your
23:10clients?
23:18Tomorrow
23:18when
23:18those
23:19businesses
23:19are
23:19going
23:19to
23:20organizations
23:21and
23:21companies
23:22and
23:22the
23:23laws
23:25asking
23:25for
23:27answers
23:28about
23:28their
23:29brands
23:30you
23:30don't
23:31walk
23:31in
23:32and
23:33say
23:33anything
23:35because
23:35it
23:35will
23:36be
23:36them
23:36securing
23:37their
23:38consumer
23:38line
23:40they'll
23:40be
23:40protecting
23:41the
23:41consumer
23:42from
23:43you
23:45from
23:46your
23:46mindset
23:48so
23:48if
23:48the
23:48watchdog
23:49walks
23:49into
23:50your
23:50door
23:50and
23:51says
23:51hey
23:52why
23:52are you
23:52attacking
23:53my
23:53brand
23:55don't
23:56say
23:56you've
23:56never
23:56heard
23:56of
23:57it
24:02be
24:03be
24:03aware
24:05while
24:05you're
24:05doing
24:06that
24:08some
24:09brands
24:09don't
24:10just
24:11walk
24:11away
24:11with
24:11that
24:14and
24:14it's
24:14what
24:15you
24:15should
24:15be
24:15doing
24:15in
24:15business
24:17protect
24:17your
24:17business
24:18the
24:18way
24:18you
24:18would
24:18protect
24:19your
24:19child
24:21a
24:21single
24:22name
24:26is
24:27powerful
24:28that's
24:29why
24:29people
24:30today
24:32are
24:33still
24:33believing
24:33in the
24:34bible
24:34it's
24:35one
24:35word
24:37all
24:37two
24:38words
24:38holy
24:38bible
24:40but
24:41that
24:41brand
24:42there
24:45is
24:47untouchable
24:49that's
24:50why
24:50people
24:50believe
24:50in
24:50the
24:51quran
24:52that
24:53brand
24:53there
24:53is
24:53untouchable
24:54you
24:54don't
24:54go
24:55into
24:55the
24:55quran
24:55and
24:56change
24:56anything
24:57you
24:58don't
24:58just
24:58walk
24:58into
24:58the
24:59bible
24:59and
24:59change
24:59anything
25:01don't
25:04just
25:05waste
25:05your
25:05all
25:07and
25:07energy
25:08without
25:08protecting
25:09your
25:09brand
25:11it's
25:12the
25:12value
25:12of
25:13now
25:14protect
25:15your
25:15business
25:16from
25:16those
25:16scavenges
25:17it's
25:18how
25:18you
25:18stay
25:19it's
25:19how
25:19you
25:19sustain
25:24dr
25:24ryan
25:25zelvis
25:27f2flive
25:28creations
25:31visit
25:31creations.org
25:36more
25:36for more
25:38of our
25:39creativity
25:39about creativity
25:40Thank you very much for joining us today.
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