00:00Gen Z defines relationships with two social media terms, soft launch and hard launch.
00:06Soft launch became popular around 2020 during lockdown, when many relationships started online.
00:12No face. No tag. Two coffee cups. A hand in the corner.
00:18Because Gen Z prefers privacy early in relationships. Soft launch is basically
00:24risk control. If things end, there's no public breakup or drama. Then comes the hard launch.
00:30This is the official reveal. Clear photo. Caption like, my person. Hard launch signals
00:37commitment and seriousness. But here's the twist. Many Gen Z couples never hard launch.
00:43They stay in soft mode for months or even years. Why? Because online reputation matters.
00:49Soft launch protects privacy. Hard launch shows commitment.
Comments