00:00I don't understand why no one reads poetry.
00:04The trouble is, poetry makes it hard for everyone
00:07by having its own type of typography.
00:10And so many people, when they see the typography of a poem,
00:16that immediately turns them off.
00:18They can't face reading a page
00:21when the type is not regular from left to right in prose form.
00:31So, if you can get past the typography of the poem,
00:37then you might be able to read it just as if you're reading prose.
00:41Just try and read it for its message as prose.
00:48Poetry is a very little red flag.
00:52And we're always trying to make this red flag bigger
00:58because the red flag needs to take over corporate America, for instance.
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