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A Pocket Cinema Camera: Inside vivo's X300 Ultra

Smartphones have long dominated photography, but video is quickly becoming the priority for creators and social media users alike.

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READ MORE : http://www.euronews.com/2026/03/12/a-pocket-cinema-camera-inside-vivos-x300-ultra

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00:08X300 Ultra is our flagship phone. We have been the leaders in smartphone photography for a long
00:14time and this year we want to be the leaders in smartphone videography as well. For the first time
00:21we are so proud to say it's coming out not only in China but also in overseas markets and especially
00:27here in Europe. We can see a shift that moving images are really what consumers really drive nowadays.
00:34We are making a pocket cinema camera. We have all focal lengths that can shoot 4k 120 log in APV
00:40and then we have four microphones in the camera and there is a rig as well for people who want
00:45to
00:45actually go out and use it as a cinema camera as well which includes a cooler and attachment for
00:50the external lenses. We have collaborated with Zeiss and SmallRig to make the accessories and lenses
00:56and we also have our brand new kit. When it comes to our content creators we really want to emphasize
01:03that this device in the X300 Ultra is a device where you can do your whole workflow from capturing the
01:09video or the images to the processing. We know that our phone is excellent when it comes to the imaging
01:16from all angles. Our goal is especially for the video side when it comes to image stabilization to
01:22have such level of detail that it feels like to our users to have a main camera on all three
01:28cameras.
01:29Content creators want to have full control when it comes to color grading so for us it was very
01:34important to have the X300 Ultra to support 4k 120 fps 10-bit lock on all three lenses. My first
01:42reaction
01:42seeing the new VUX 300 Ultra was that this is like insane mobile setup for cinematography. The new feature
01:50that stood out the most is obviously the new lens so now they have the new 400 millimeter lens instead
01:57of 200 millimeters so we'll get much longer zoom. It's very impressive. For me it's a big surprise because
02:04the VUX 300 Ultra is another level. The video features will be incredible for creators, for people that use
02:14social media is similar to professional camera in your hands. I'm a YouTuber so obviously I do a lot of
02:23videos on YouTube.
02:25For this type of content it's perfect you can shoot and lock profiles that means it's like a base profile
02:33which you can put the colors after that so you can play with the image. From my point of view
02:39I think the phone
02:40will be the best for video content creation. We are giving users a pocket cinema camera for people to
02:47actually shoot those kind of videos, professional videos which actually sit into the workflow of
02:52very high-end cameras, professional cinema cameras as well. So we're just completely closing the loop and
02:58setting new directions and new benchmarks for the overall industry for smartphone videos.
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