00:03Thank you very much. Thank you very much.
00:07We had of course prepared us to present ourselves a little bit,
00:10but thank you Isabelle, we have already made a fantastic presentation.
00:15I don't think I have anything to add to the presentation.
00:18I'm very happy.
00:21We can hop right into what we think is good,
00:25and what others think is a bit of a bit of a bit.
00:26We should try to do it a little bit.
00:28But it's not what we are best to do,
00:30it's not what we have to do with us.
00:31The last few years have been a lot of cases
00:35that you see that the design and the mark is copied,
00:41and the selles on TMU, Auxian, AliExpress, and whatnot.
00:47It makes it difficult for us to see,
00:49and it makes it difficult for us to see
00:51that people think it's completely impossible to handle.
00:54So, in our few minutes, we hope we can give us some advice
00:59on what we need to do for us not to do there,
01:01and what we can do when we first have to do there.
01:05The first thing we need to think about is this
01:07the best with our registered,
01:08which I have to be compared to.
01:12First, I can't believe that we want to take up any part of the
01:37It's also a rene word, like Isabel Radd, who has registered its name as a varemerk.
01:45It's also a logo from both parts, like Berghans.
01:51In addition, it's called design-registrering, which many people don't know is a thing.
01:57You can also search for Patentstyret, which are the ones that are in Norge.
02:02Then you can register a design.
02:05It can be mønster.
02:08Ganni has design-registrert denne skoen.
02:11Cartier har design-registrert et av sine mest kjente klokkedesign.
02:16Chanel har flere design-registreringer.
02:20It's also a kjempe-billig registreringsform.
02:26It costs two and a half thousand for five years.
02:29There is a registration you can use on board.
02:32Because even though my of this is already a-
02:35and that is not required for registrering,
02:38so our experience is that in a meeting with international actors,
02:41it's great to show up with a registration number
02:45and show up to a paper that some have been used.
02:48And even if they don't know what they're doing in Asia,
02:51it's a bit more fun and fancy.
02:54And you get caught on a different way.
02:57And another thing that's important to say is that when you go out and get money,
03:00as a part of it may be,
03:01so one of the first questions we also have is if you have tried to use a pen.
03:06So it's a nice little housekeeping,
03:10so you've got it, and it's a good argument for that you have to do it on your own.
03:13It's something we see when we see the people who want to invest in a company,
03:17and if you come to a company that has a strong market,
03:20and they don't have a market registrering,
03:22so it's something we say that it's not so weird.
03:26Then you're a little svak if others want to do it in a similar brand.
03:32And so it's like when you first see it,
03:36and you see your agent on TEMU or Ski,
03:42so you can search for tollen on toll-based.
03:46And what you do is send you a search for tollen,
03:49and you say that you have this right,
03:53for example, a design registrering or a markete.
03:57If you, in your control of the ones that come in, see the ones that look like a copy of
04:04this,
04:05then I will have a conversation.
04:07And what the ones do, is that when it comes in something that is typical from Temu,
04:12they are packed in a brown plastic,
04:15and they check it because they have a registration in there,
04:18and they see that the gens are very similar to the gens we have registered with us.
04:24So they send the picture to the rettighetshaver,
04:27and they see them and say,
04:30this is a copy of my gensy,
04:32so they destroy the ones of the ones.
04:36So it doesn't stop copying,
04:40but you have at least stopped spreading,
04:42and then you are a little bit on the way.
04:48I thought, I should talk about what you are back here now,
04:52but after having heard from a very inspirational statement in the end of the day,
04:57so I had actually thought it would go a little rogue.
05:01We have heard a lot about that we should be fearless,
05:06uredde, modige,
05:07and as our clients,
05:11we should absolutely be fearless with our clients.
05:16But our job is also to have angst.
05:20It is our job.
05:22We have angst,
05:23and we have angst on all our clients' veins.
05:25All we think about is what can go galt.
05:27So I think the best advice we can give today is to absolutely be fearless,
05:34but to take a risk.
05:39To take a risk.
05:40To take a risk,
05:41basically,
05:42when you say,
05:43fuck it,
05:44we're going to go on,
05:45and when you say,
05:47I'm going to ring my advocate,
05:48this must we do a little bit.
05:50And when you have,
05:51on a way,
05:51on a way,
05:52and you sit there,
05:54and you need someone who can help you,
05:56maybe to build or build the idea,
05:59then,
06:00then,
06:00it's time to come.
06:02For you must have to go on,
06:04with all of them you invite in,
06:06to help you with your project.
06:08It's our best advice.
06:09And don't stop at people are loyal,
06:12and happy,
06:12and it doesn't matter if they are friends,
06:14or family,
06:15it doesn't matter really.
06:17Because,
06:17you don't know,
06:18if the idea you have planned out,
06:20they have,
06:21or they will be,
06:22of a very large value.
06:24And,
06:24what we have all the time,
06:26is that,
06:26when things are going to have a large value,
06:28people are not going to take a very large value.
06:31And,
06:32that happens,
06:33again,
06:33again,
06:34So,
06:35if you want to share information about your project,
06:38or,
06:39to have someone to go on,
06:40to go on,
06:41to go on,
06:41to go on,
06:41to go on,
06:41to go on,
06:42to go on,
06:43to go on,
06:44to go on,
06:45after noting that there,
06:46you must have another manual over,
06:51to go on.
06:55In the comments Landes'
06:58October,
06:58Um,
07:01CMO,
07:02that's all the private value of your home,
07:04that you know,
07:04it's kind of good.
07:05We often see,
07:06not just at people get paid for this,
07:11until,
07:12but alsozelf
07:13superstore problem and great ringwirkings.
07:15And as we said, when you're going to get money,
07:19this is the first investor you're going to see on.
07:21Do you actually do everything that's been made?
07:23And then you'll see if everything is actually overused.
07:28So I think if we have one key takeaway from this foredrag today,
07:33and this is a råd that we're going to give gratis,
07:37so be fearless, not stupid.
07:43Thank you very much.
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