00:01I'm Florio Sigismundi,
00:03the director for Rihanna's new video, Sledgehammer.
00:06Sledgehammer is about breaking down walls.
00:08It's a stand-alone piece
00:10with really strong ties to Star Trek Beyond.
00:13This is the first music video you'll see in IMAX.
00:20Star Trek and Rihanna with IMAX.
00:24The quality that you're going to see
00:26is going to be incredible.
00:27The idea of taking it somewhere
00:29that had this otherworldly landscape
00:33and using elements from the film
00:35like the swarm ships and floating rocks
00:37were a perfect combination.
00:39It's her own character that she embodies
00:41and becomes quite powerful.
00:43I love Star Trek. It's been a part of me since my childhood.
00:46This song is about being stuck
00:49and finding the strength to get past that.
00:51It needed to be impactful, very emotional.
00:57dramatic and haunting at the same time.
01:02The film and the song fit beautifully together.
01:08I think people would be surprised with her transformation.
01:11Keep it going, keep it going.
01:13Beautiful.
01:14Beautiful.
01:14You're just another break
01:17and I'm a sad jammer.
01:21Cheers!
01:22Hang on for the break now.
01:24Thank you guys.
01:26for watching.
01:27How are you doing?
01:29How are you doing?
01:31I should be going to go there.
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