00:012026
00:02marcas el 60 aniversario
00:04de ITB Berlín,
00:05el mundo lector de turismo y trade show.
00:08Este evento se siente
00:10contra un backdrop
00:10de geopolítica tensión.
00:13Y aunque la mayoría de la vida
00:14todavía está en atención,
00:15conversaciones sobre la seguridad,
00:17seguridad y resiliencia
00:18han llegado a la frente de este evento.
00:25Aunque se siente en Berlín,
00:27este año es el país de Angola.
00:31¡Gracias!
00:33We want to promote our country
00:36because we are well aware
00:38that nobody visits
00:40the place that they don't know.
00:42So we have to make ourselves known
00:44to the world.
00:46Being host country
00:48of ITB
00:49is a, I mean,
00:51a concrete expression
00:53of how ambitious
00:54is Angola.
00:56Most of the countries
00:58are known
00:59for one product.
01:00Angola has
01:01the big five plus gorillas.
01:03That means that
01:03we can do safari
01:05and we can do
01:06tropical forest.
01:08We have
01:08the oldest desert
01:10in the world,
01:11Namibia Desert.
01:12And the second biggest
01:13waterfall
01:14in Africa,
01:15Calandula,
01:16Calandula,
01:16the waterfalls.
01:21Adventure travel
01:22is a key topic
01:23here at ITB Berlin.
01:25For travellers,
01:26it's an opportunity
01:27to explore
01:28beyond the new cities
01:29into the wonders
01:30of the natural world.
01:31So Indonesia
01:32with 17,000 islands
01:34is the capital
01:35of adventure.
01:37We have
01:38over 150 volcanoes
01:40and some of them
01:41is the best
01:42in the world.
01:43This is not me telling,
01:44but the tourists,
01:46the testimony.
01:47Prinzani,
01:47for example,
01:48the world famous,
01:49is the most beautiful
01:50volcano
01:51in the world.
01:53You go there,
01:54you climb,
01:55and you see
01:55it's like
01:56paradise,
01:57they say.
02:01Azerbaijan is a great
02:02place to go
02:03and see
02:03maybe some
02:04nature spot
02:05in the mountains
02:06of Schachtach
02:07or on the way
02:08for a sunset,
02:10the Candy Cane Mountains,
02:11which get in
02:12a beautiful
02:13orange-red
02:14colouring
02:14for sunset.
02:18Many destinations
02:19are seeing tourists
02:20demand a deeper
02:20and more authentic
02:21experience
02:22away from the
02:23typical tourist sites
02:24and tours.
02:27Many people know
02:28mountain ranges
02:29in other countries.
02:31Hiking,
02:31the greater Caucasus,
02:33is from many
02:34a new experience
02:35and an experience
02:35maybe where they can
02:36be with their own
02:38zen
02:40discovering
02:40the new mountain range.
02:43I think hiking
02:44especially
02:45is a trend
02:46connecting
02:47with nature,
02:48connecting with people,
02:49with mountain villages,
02:50with heritage,
02:51with traditions,
02:53practices
02:53in the villages.
02:54Might it be
02:55from copper crafts,
02:57or silk heritage
02:58or mountain herbs
03:00in the greater Caucasus?
03:02So I think
03:03hiking is a beautiful
03:05topic
03:06connecting all these
03:07items of meaningful
03:08connection
03:09between a destination
03:10and a traveller.
03:15So food in Montenegro
03:17is, I promise you,
03:18beautiful.
03:19Food that was
03:20locally produced
03:21and that actually
03:22has the taste
03:23of produce,
03:24the beautiful taste
03:25of the land,
03:26of the grass,
03:26of the air
03:28and, by all means,
03:30you should combine it
03:30with some of our
03:32lovely wines.
03:33My preference
03:35is Vranac.
03:36Vranac is
03:37an indigenous
03:38grape sort,
03:40grows mostly
03:41in Montenegro
03:41and partly
03:42in Macedonia.
03:43It resembles
03:44a bit
03:44Primitivo,
03:45Italian Primitivo.
03:46So it's very
03:47opulent red wine
03:49but goes beautifully
03:50with very hearty,
03:52good food
03:52that you can eat
03:53in our country.
03:57But building tourism
03:59isn't just about
04:00adding new attractions
04:00to their own visitors,
04:02it's about making it
04:02easier for them
04:03to get there
04:03in the first place.
04:04The challenge usually
04:06is in the connectivity
04:07and also infrastructure.
04:09I'm glad to report
04:11that in 2026
04:13all these wonders
04:15are going to be
04:16much more accessible
04:17than even last year.
04:18This year
04:20we are having
04:21over 130
04:22airline destinations
04:24so connectivity
04:24has dramatically
04:26improved.
04:30You want to
04:31experience
04:31the local culture
04:32you can experience
04:33anywhere in Malaysia.
04:34So you just need
04:35to connect
04:36the tourists
04:37with what they want
04:37to try.
04:38You also can
04:39experience
04:40how the Malaysians
04:42live.
04:42That's how we want
04:43to show to the people
04:44for this year.
04:47With improved access
04:49allowing deeper connections
04:50the whole industry
04:51is hoping
04:52to diversify visitors
04:53and keep tourism thriving.
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