R_Talk - Show-car Bridger Concept - Sylvia dos Santos - video Dailymotion

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Renault is continuing its international offensive as it reveals the name of its new show-car: Bridger Concept. Illustrating Renault's global ambitions, this vehicle is the forerunner to a production model – an urban SUV of new proportions – designed to better meet the needs of the growing number of families living in cities.  Renault Bridger Concept is a show-car of bold and powerful design with surprising proportions: under 4 metres long but without compromising on interior space.  Derived from the English word "bridge", this powerful name evokes robustness, connection, and link. It reflects the assertive design of the show-car and embodies the promise of human connection on board, perfectly resonating with Renault's vision of “voitures à vivre”.

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00:04Hello, my name is Silvia Dos Santos and I'm in charge of naming at Renault's global marketing department.

00:13Renault is continuing its international offensive with a new concept car called the Renault Bridger Concept.

00:20A name designed for the international market and India in particular.

00:27At Renault, names are always chosen for the emotions they convey and they're often derived from existing words,

00:34like Duster, Austral, Raphael or even Boreal and Filante.

00:38With Bridger, we're expanding our family of names derived from English words.

00:43In fact, built from the English word bridge, to which the identity suffix ER was added,

00:49the name Bridger Concept follows in the footsteps of our Renault Duster name.

00:53It's a name that has resonated internationally since 2010.

00:57A four-generation success story and with already nearly two million vehicles,

01:01carrying the name Renault Duster in Latin America, in Africa, the Middle East and India,

01:07where the very latest generation of Duster has just been launched,

01:10Renault Bridger was a completely natural choice to complete our family of international names.

01:19So the name Bridger Concept carries rich evocations?

01:22The name Bridger is derived from the English word bridge, meaning junction, connection or link.

01:28And it's a common word that is easily understood.

01:32Bridger refers first of all to the robustness of bridges and architectural structures.

01:36It evokes an imagery of solidity and precision.

01:40The name Bridger perfectly embodies the taut lines and strong design of our concept.

01:45The name Bridger also carries the promise of human bonds that can be forged on board or during journeys.

01:51It's a name that fits into our cars for living DNA.

01:56Bridger is a short, dense name, yet it's structured.

01:59It's balanced with its strong consonants B, D, G, R and its final ER syllable further reinforces the character of

02:07this name, placing it in the Duster lineage.

02:13Today we are very proud to welcome a new member to our family of names with Renault Bridger Concept.

02:19A robust, powerful, versatile name and in fact a perfect name to embody our new urban SUV concept car

02:26and thus open a new chapter in our international offensive.

R_Talk - Show-car Bridger Concept - Sylvia dos Santos

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