00:00For decades, we had the impression that we were in a car, that we were isolating ourselves from the outside world.
00:11In fact, when you get into an electric car, it's the opposite.
00:15I feel like I'm connected to the outside world.
00:17The sound design takes on a major importance in today's vehicles, perhaps even more than yesterday.
00:23You have to create something original that fulfills the regulatory specifications to indicate the presence of the vehicle,
00:31but with a particular signature, with a particular soul.
00:34That is to say that when you are a musician, you must have an optimal knowledge of the instrument on which you play.
00:42Today, my instrument is, for example, the Renault 5.
00:46What strikes me in the design of the R5 is that the stopped car already gives you an impression of movement.
00:53It's a call to mobility, and the sound of the welcome invites you to travel.
01:04A brand has values, it has roots, it is potentially timeless, even if it has the right to transform itself.
01:08You have to respect the heritage, you have to respect the identity of the brand and still bring it something new.
01:13Today, the R5 is a pop brand, which is quite disruptive.
01:17When we talk about pop, pop culture and popularity, that's it.
01:20It's about delivering a vehicle that goes towards ecology, towards electric solutions.
01:26But on top of that, you have to make sure that the vehicle is ultra-attractive, sexy, sparkling, explosive.
01:32And that's all you have to be able to generate.
01:35And so, in terms of sound, calling a musician, I think it's a good idea,
01:40is that I can also bring, if I dare say so, a dose of poetry.
01:46The importance of the sound design from the pedestrian point of view is first of all a security element.
01:51How to avoid adding pollution while being recognizable and at the same time embodied?
01:56You have to tend towards this kind of grain, to resonate harmoniously with the environment in which you are.
02:03For the welcome sounds, I used synth sounds that are a bit like 80s sounds,
02:08but in a more current style.
02:13It shouldn't be too intrusive, you have to forget about it and gradually appropriate it.
02:18The sound design sublimates the relationship between image and sound.
02:21And for me, it's the ears that open the eyes.
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