00:00Taiwan is rolling out carbon footprint labels on produce.
00:03At an event in Taipei, farmers who've gone through assessment and adopted the label came out to support the cause.
00:32The agriculture and environment ministers say there's lots of hidden emissions in cultivation and shipping.
00:38Through checks and labeling, they say farmers can target the production steps that emit the most carbon.
00:43They're also asking retailers to prioritize shelf placement for labeled products.
00:47It's a strategy they say would stimulate demand for sustainable produce.
01:16The carbon footprint label is still voluntary, and the ministry is inviting more farmers.
01:20to join the cause.
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