00:00Over time, millions watched our icons arrive.
00:04Tonight, you're the first to witness the next.
00:08The new Mercedes-Benz S-Class.
00:41The new Mercedes-Benz S-Class.
01:08The new Mercedes-Benz S-Class.
01:31Welcome home.
01:33Welcome to Stuttgart, the beating heart of Mercedes-Benz.
01:37And welcome to the Mercedes-Benz Museum.
01:41This is the perfect setting to celebrate a car that has always set the tone.
01:47Ladies and gentlemen, give it up for the new S-Class.
02:00In the largest product launch plan in our company's history, the S-Class takes center stage.
02:06As the flagship of the brand, it brings our strategy to life, creating the most desirable cars in every segment,
02:16with the top-end vehicles at the heart of our business.
02:21The S-Class is impressive on its own.
02:24So let me head over to Jörg to tell you why.
02:27Thank you, Matthias.
02:29Innovation within tradition.
02:31That's the S-Class way.
02:33So while it looks timeless and familiar, like an S-Class should, more than half of this car is new
02:41or updated.
02:41This is why we say we refined every detail.
02:46And we've made sure that every detail tells a story.
02:51And that story starts right here.
02:54Our flagship has always embodied intelligence and beauty.
02:59And we have taken all of that to an entirely new level.
03:04The S-Class comes with more status than ever, defined by a larger illuminated grille crowned with a shining star.
03:14At our factory 56 on the other side of town, every second S-Class rolling off the line is crafted
03:22with a manufacture option, a true expression of individuality.
03:28That's why we've pushed personalization to a whole new level, offering hundreds of combinations of colors, materials, and stitching.
03:37Yes, it's absolutely beautiful.
03:40And the tech of the new S-Class is just as impressive.
03:45For example, we engineered a digital light that increases the illumination field by about 40%.
03:53The light adapts in an intelligent way and anticipates the road ahead, making your drive even safer.
04:01That's the engineering underneath the emotion.
04:04Well, emotion is exactly the point.
04:07The exterior makes a statement, the interior welcomes you.
04:12The S-Class embodies our brand promise like no other.
04:16The moment you open the door and step inside, you instantly feel at home.
04:21And the heart of that home is my personal highlight of the interior.
04:27The MBUX super screen, beautifully integrated beneath glass.
04:33Behind the beauty, it runs on our operating system MBUS for the first time.
04:39More on that later.
04:41And in the rear, the first class compartment with executive seating transforms into whatever you need it to be.
04:50A living room with streaming, a boardroom with video conferencing, or your private concert hall.
04:57This car focuses on an outstanding experience no matter where you sit.
05:03And to deliver that outstanding experience, we carefully listened to the wishes of our top-end customers.
05:11They keep telling us that the S-Class makes them feel truly elevated, and that driving is an experience unlike
05:19anything else in the world.
05:21Jörg, you and the entire team have created something incredible here.
05:25That's true, Matthias.
05:27The team has done a fantastic job, and I'm very, very proud of that team.
05:31The new S-Class represents the most comprehensive powertrain update within a single generation.
05:37From an all-new electrified V8 to the plug-in hybrid with up to 100 kilometers of electric range.
05:45Every engine is now electrified and future-ready.
05:49But the true revolution is happening inside the car with MBOS, our Mercedes-Benz operating system.
05:58Think of it as a supercomputer that connects everything in the car.
06:03Of course, this enables over-the-air updates, so your S-Class evolves and becomes more intelligent over time.
06:11For example, the MBOS Virtual Assistant works with multiple AI agents like JetGPT or Google Gemini.
06:21MBOS also powers our advanced Level 2 automated parking and driving features.
06:27As you monitor and remain attentive, your Mercedes navigates safely through traffic thanks to MB Drive Assistant Pro.
06:38And we are not stopping there.
06:40Towards the end of this year, we will roll out a hands-of-the-wheel, eyes-on-the-road feature
06:46for even more driving comfort on the highway.
06:50And we are also working on an advanced drive pilot system for Level 3 driving with an extended framework for
06:58use called ODD.
07:01And that commitment to innovation, that has always been at the heart of what we do.
07:06That's why for many customers, the S-Class is the best car in the world.
07:11And frankly, we agree.
07:13In shaping the next generation, we have been guided by exactly the wishes of these customers.
07:19More status, more individuality, more comfort, more safety and more intelligence.
07:26And to be the best, you have to be at the top, at the forefront of innovation.
07:32While we've shown you what the S-Class can do for you today, we are already pioneering what it will
07:40be capable of tomorrow.
07:42We've heard from Jensen Wang earlier what that means.
07:46Let's have another look.
07:47Let's have another look.
Comments