Cleaning brand Ecover unveils campaign to make rubber washing-up gloves extinct

Evening Standard

Cleaning brand Ecover’s “The Gloves are Off” campaign calls on the nation to help prevent millions of rubber washing-up gloves from ending up in landfill.Ecover estimates that up to 370 million pairs of washing-up gloves could be thrown away in UK homes each year.

Transcript

00:06We are here in front of the famous T-Rex but today he's wearing washing up gloves. It showcases the

00:13fact that we hope that washing up gloves are going to go the same way as the T-Rex and

00:17become extinct

00:18at the sink. For years most of us have assumed that to get a powerful clean we need to wear

00:33rubber gloves to protect our hands. It's estimated that millions of rubber washing up gloves end up

00:39in UK landfill every year and each one can take up to 100 years to decompose. But the truth is

00:45most

00:46of us don't need to use washing up gloves if we're choosing a washing up liquid that's pH neutral

00:52that's dermatologically tested so it's gentle on your skin and it still delivers a powerful clean.

00:59ECOVA's power washing up liquid can mean that rubber washing up gloves belong in the past

01:04like our friend Tyrannosaurus Rex.

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