00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Bath & Body Works launched an authorized storefront on Amazon, according to CNBC.
00:07The move makes select fragrances, body washes, hand soaps, and candles available to U.S. Prime
00:13members with no minimum shipping threshold. The brand will retain inventory ownership and
00:17pricing control while using Amazon's fulfillment network for Prime eligibility.
00:22CEO Daniel Heath said the move is part of a consumer-first strategy aimed at profitable
00:27growth. Amazon accounted for 47% of the U.S. online beauty and personal care market in 2024,
00:33according to Euromonitor. Bath & Body Works began expanding beyond its roughly 2,600 stores
00:40and website last year by entering more than 1,000 college campus locations.
00:44For all things money, visit Benzinga.com.
Comments