Luce' is more than a name: it's a statement of intent. When Ferrari speaks of Luce, it's not defining a technology, but a philosophy: electrification as a means, not an end; an era in which design, engineering, and imagination converge to create something that didn't exist before. Simple, pure, and evocative, Luce becomes a symbol of clarity and inspiration, expressing Ferrari's vision of innovation: uncompromising determination, transparent design, a quiet energy felt in every fiber, and form guided by function.
This new naming strategy underscores that the Ferrari Luce represents an essential addition to the Prancing Horse range, embodying the seamless union of tradition and innovation. With cutting-edge technology, a unique design, and benchmark driving sensations, it integrates Ferrari's sporting heritage, the timeless spirit of its automobiles, and the evolving reality of contemporary lifestyles. It is a testament to Ferrari's will to go beyond expectations: to imagine the future and dare to do so. Because leading means lighting the way, and Luce embodies that attitude.
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