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PEP.ph Editor-in-Chief Jo-Ann Q. Maglipon and "Fast Talk with Boy Abunda" host Boy Abunda address entertainment journalism being labeled as “soft news,” at the #BeJuanTama campaign talk on February 19, 2026, at GMA Network Center.

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Category

People
Transcript
00:00Write about the people, write about the voiceless.
00:04So yung mga kaibigan ko, sa tingin ko naman ha, pala yung matitino.
00:09Pero, walang nang entertainment.
00:12Not sila introducing Presidente, editor, CEO, etc.
00:21Alam ko napansin ko, kahit na hindi nila sinasabi,
00:25there was a period when they thought that what I was swimming in
00:31was a little inferior to the world they were covering.
00:37But it's hard to get into that, you know,
00:39because I think they did not even know that this was a bias
00:45that they had against entertainment.
00:48They just imbibed it somehow.
00:50They don't know that they have it,
00:52but I can feel it.
00:55Example na lang, kapag nag-unusap kayo,
00:58mabigat ka na, madang awal lang.
01:00Kasi this camper, that camper, etc.
01:03Sino ang pagiging Presidente?
01:05Biglang tayo magsasabi,
01:07ay, dyan, dyan, entertain us na lang.
01:10Wow ha!
01:11Excuse me!
01:13Baka niya children pa yun.
01:16Ang aki naman ay,
01:22ang tawag nila dyan ay soft news,
01:25ang empathy nila.
01:28And there was a point na sakin, okay na,
01:30mas malaki naman ang bayad namin.
01:37Sa TV lang, sa TV.
01:40Hindi, pero, yeah, I agree with the show,
01:44na halimbawa sa front page ay,
01:47kung may malaking story na galing sa entertainment,
01:51ilalagay nila sa front page, sa taas, sa kaya sa baba,
01:53but we're not the main news.
01:56Pero in terms of consumption,
01:58ah, walang, mas malaki pa rin yung following namin.
02:02Sorry ah.
02:02Kaya sa, hindi na, ha?
02:05At saka ano, ignore us at your peril.
02:09Because, look how many movie stars and celebrities
02:13have gone on to the Senate,
02:16and not happy about it, and not saying it's right or bad.
02:19I'm just saying, they are believed,
02:22o ilang naging presidente,
02:24o tumakbo, o emigal rosa, tumakbo.
02:28Yung, um, meron talagang ano,
02:32cachet ang mga nasa entertainment.
02:35Kaya, we cannot ignore.
02:37Meron din ang papel na ginawa kami yan
02:39right after the 20, 25 elections.
02:43Then, tinarang namin ang mga nanalo,
02:46ang mga natalo,
02:47at tinarang namin kung bakit.
02:49So, ang isa sa mga findings namin,
02:52ay hanggang ipinagpapatuloy natin
02:57ang pangmamaliit sa entertainers who go into politics,
03:03we will continue to elect.
03:05Hindi ko sinasabi na galing lang sa entertainment industry.
03:08We will continue to elect people who do not deserve to be in office.
03:13Dahil, hindi natin kinakilala ng gusto.
03:16And, uh, conversely,
03:18yung mga tao na yung natamatakbo,
03:20na hindi naman mga taga-entertainment,
03:23uh, is not also, I mean,
03:24when somebody run,
03:26you don't need a doctoral degree
03:28to get into public service.
03:30Pero, yung pangmamaliit kasi,
03:33uh, has been happening for a long, long time since,
03:37you know,
03:38Roelio Dallarosa ran for the Senate.
03:41Diba?
03:42Sa sobrang pangmamaliit,
03:43tinan nyo naman ang reaksyon ng kao.
03:46Uh, we continue to elect the movie style.
03:48Why?
03:49Because they're very good at communicating themselves,
03:52not even the messages,
03:53themselves to the public.
03:56I'm stuck there.
03:57Yeah.
03:58Yes, please.
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