00:00The fellow gains a lot of respect in the peer group because of the new pair of sneakers.
00:05And you know, these things mean a lot to teens and pre-teens.
00:09One would come wearing a particular pair and the fellow was so concerned, actually afraid.
00:15He was looking into everybody's eyes.
00:17Do I have your approval?
00:18And then one stud smarty would suddenly take over and say, dude, you look like this.
00:26And now the decision is made.
00:27The deal is done.
00:28Now tomorrow, some other pair of shoes.
00:32And he is ostracized by his community.
00:34And he comes home totally crestfallen.
00:37The parents won't even appreciate the magnitude of the havoc.
00:41But his entire world has come crashing down.
00:45Son, your worth is not decided by a pair of shoes.
00:48He has to be actively told that because the world and the advertisers and the shoemakers,
00:53what are they trying to impress on the kid?
00:55The more expensive your shoe, the greater is your worth.
01:00The real point is to remain word-proof.
01:03And that does not mean becoming asocial or antisocial.
01:07That only means having the right relationship with the society.
01:11Yes, I value you.
01:13You are society.
01:14But that does not mean that I will allow you to penetrate here.
01:18And that is why you are trying to care about it.
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