00:02Matchmaking websites are in their heyday in Kano, a conservative hub in northern Nigeria.
00:08It's not uncommon for women in the Muslim city to marry at 18.
00:13Matchmakers have a number of theories as to why online dating has become so popular.
00:25Matchmaking is becoming more popular because the population has increased.
00:29Now we are overpopulated, there are so many people.
00:32And it even seems as though there are more women than men and they all want to get married.
00:36That's why matchmaking has flourished online.
00:47After searching for years, some, including Aisha, are trialing online dating.
01:01Marriage nowadays is based on connections.
01:04Through this service, my picture is sent to someone who is looking for a wife.
01:08And he may develop feelings for me.
01:11That's the only way since he's not had the opportunity to meet me in person and express his love.
01:17For me there's nothing wrong with this, nothing to be ashamed of.
01:19It's about marriage and I'm not the first person to do it.
01:28Organizers are turning to non-traditional methods such as artificial intelligence to help with matchmaking, as this CEO explains.
01:39It was carried out traditionally, but now we are using more technological tools to carry out matchmaking.
01:47We use ChatGBT to modify the faces of our clients in order to maintain their privacy so they're not exposed
01:53to anyone.
01:59According to this CEO, her site has attracted 1,000 clients and racked up some 10,000 followers across social
02:05media platforms.
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