00:00This is a sausage. And this looks like one. But it's made from soy.
00:04Does it taste better? Well, it depends on who you ask.
00:09So who eats soy sausages?
00:11Short answer, mostly people in wealthy countries who can choose what they eat.
00:16In Germany, for example, 30% of consumers identify as flexitarian.
00:20They still eat meat, but choose to eat less of it.
00:23Germany has also one of the highest shares of plant-based eaters in Europe.
00:27And yes, meat substitutes like tofu are on the rise.
00:30But globally, eating habits look very different.
00:33Across many low- and middle-income countries, people tend to eat more meat once their income increases.
00:39Like in China, for example. Rising meat consumption is also linked to population growth and urbanization.
00:44In some places, diet is shaped more by culture than income.
00:48And without meat, it's not considered as a full meal.
00:52In India, many people are vegetarian for religious reasons, not financial ones.
00:58Plant-based alternatives mostly gain favor in wealthy societies with high food security.
01:02So people are able to care more about the health and environment.
01:05Well, you've got to eat more and less high food, I'm looking for panic food,
01:06but we've got to eat more healthy instruments.
01:07We've got to eat more and more benefits.
01:08So I've got to eat more and more people in the world.
01:09While we're eating more and more, we will eat better.
01:10You are going to eat more and more oftentimes but we'll eat more than just any more.
01:10What's your own recipe going to eat?
01:10We'll eat better if we're eating more Chinese and Finland.
01:10We'll eat more salads and eat better.
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