00:00Okay, I can start by saying, I'm not going to comment first on the Philippines, I'm going to start by
00:06sharing some learnings from other markets around the world.
00:11I think consistently we see that the prohibitionist approach does not really deliver results.
00:20Okay, I can use the example of Australia. In Australia we have around 4 million adult nicotine users, half of
00:31them use vape, half of them use cigarettes.
00:37And in Australia, essentially we have cigarettes being sold in many different channels, including supermarkets or grocery stores or gas
00:51stations, while in order to get a smoke-free product you have to go to a pharmacy and in many
00:58cases have a prescription.
00:59So this is quite contradictory for cigarettes, you cannot access it broadly, while to get a smoke-free alternative you
01:07have to go through a process that has led millions of adult users of smoke-free products buying it unfortunately
01:16in the illicit market.
01:18So more than 90% of the smoke-free users in Australia are buying in the black market.
01:24This has a series of funding, unintended consequences, because first they don't get the right call to the products, second
01:33you have an illicit market and you have government losing tax revenues, based on some public statistics the government revenues
01:43were 50% of what the projection would be, and even worse, there is organized crime that is funding these
01:50activities.
01:51So you can see that, when there is no regulated access and there is demand, then unfortunately, smokers either have
02:01to continue using cigarettes, which is the most harmful way of using nicotine, or unfortunately they go to the black
02:08market.
02:09And this is really bad, from all actors including the broader public health and the society.
02:15Now, unlike Australia, I can use the example of New Zealand, in this area of Pacific, to say New Zealand
02:22followed a completely different approach, they regulated access to smoke-free alternatives.
02:28And the government, in a way, in a way, in a way, in a way, in a way, in a
02:32way, has two-de-ricorous program for adult smokers who would otherwise continue to smoke, to have better alternatives.
02:39And we see that New Zealand is approaching the transport of becoming a smoke-free country, which means almost 5%.
02:48So smoke-free transport is to have 5% smoking prevalence.
02:53I think the latest public statistics in New Zealand, if I'm not mistaken, is around 7% of smoking prevalence.
03:00And since they implemented these regulations in New Zealand, we saw that the decline of smoking was double the rate,
03:07versus Australia.
03:08So I think I offer two examples to showcase that what we need is regulated access of smoke-free alternatives,
03:15we need right enforcement, and we need to have evidence-based policy.
03:34Now, in a way that a lot of people have seen,
03:49for example, what the most people have to do is take care of of the economy.
03:49And as soon as possible, we need to go to the나ve audience.
03:50And therefore, you will be able to use a case of smoke-free environment.
03:50And in terms of smoke-free, we need to be able to obtain a smoke-free environment as well.
03:51So we can take care of that, while we need to be in a way,
03:51And the post-reduos are around 15% of the time,
03:53we need to support our community to trains.
03:55You
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