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Cigarette firm pushes smoke-free Philippines but warns against prohibitionist policies

Philip Morris International on Feb. 11, 2026 calls for stronger regulation of tobacco products, emphasizing the importance of providing adult smokers with scientifically substantiated alternatives to traditional cigarettes rather than prohibiting products. During a media round table discussion, Vassilis Gkatzelis, president of the East and Southeast Asia, Pacific, and Global Travel Retail Region at Philip Morris International, told _The Manila Times_ that a prohibitionist approach has not always been effective in other countries, citing cases in Australia and New Zealand. Instead, the company called on policymakers to adopt evidence-based regulations that balances public health goals with consumer demand for better alternatives.

VIDEO BY ALLEN LIMOS

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Transcript
00:00Okay, I can start by saying, I'm not going to comment first on the Philippines, I'm going to start by
00:06sharing some learnings from other markets around the world.
00:11I think consistently we see that the prohibitionist approach does not really deliver results.
00:20Okay, I can use the example of Australia. In Australia we have around 4 million adult nicotine users, half of
00:31them use vape, half of them use cigarettes.
00:37And in Australia, essentially we have cigarettes being sold in many different channels, including supermarkets or grocery stores or gas
00:51stations, while in order to get a smoke-free product you have to go to a pharmacy and in many
00:58cases have a prescription.
00:59So this is quite contradictory for cigarettes, you cannot access it broadly, while to get a smoke-free alternative you
01:07have to go through a process that has led millions of adult users of smoke-free products buying it unfortunately
01:16in the illicit market.
01:18So more than 90% of the smoke-free users in Australia are buying in the black market.
01:24This has a series of funding, unintended consequences, because first they don't get the right call to the products, second
01:33you have an illicit market and you have government losing tax revenues, based on some public statistics the government revenues
01:43were 50% of what the projection would be, and even worse, there is organized crime that is funding these
01:50activities.
01:51So you can see that, when there is no regulated access and there is demand, then unfortunately, smokers either have
02:01to continue using cigarettes, which is the most harmful way of using nicotine, or unfortunately they go to the black
02:08market.
02:09And this is really bad, from all actors including the broader public health and the society.
02:15Now, unlike Australia, I can use the example of New Zealand, in this area of Pacific, to say New Zealand
02:22followed a completely different approach, they regulated access to smoke-free alternatives.
02:28And the government, in a way, in a way, in a way, in a way, in a way, in a
02:32way, has two-de-ricorous program for adult smokers who would otherwise continue to smoke, to have better alternatives.
02:39And we see that New Zealand is approaching the transport of becoming a smoke-free country, which means almost 5%.
02:48So smoke-free transport is to have 5% smoking prevalence.
02:53I think the latest public statistics in New Zealand, if I'm not mistaken, is around 7% of smoking prevalence.
03:00And since they implemented these regulations in New Zealand, we saw that the decline of smoking was double the rate,
03:07versus Australia.
03:08So I think I offer two examples to showcase that what we need is regulated access of smoke-free alternatives,
03:15we need right enforcement, and we need to have evidence-based policy.
03:34Now, in a way that a lot of people have seen,
03:49for example, what the most people have to do is take care of of the economy.
03:49And as soon as possible, we need to go to the나ve audience.
03:50And therefore, you will be able to use a case of smoke-free environment.
03:50And in terms of smoke-free, we need to be able to obtain a smoke-free environment as well.
03:51So we can take care of that, while we need to be in a way,
03:51And the post-reduos are around 15% of the time,
03:53we need to support our community to trains.
03:55You
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