- 4 weeks ago
This session will focus on all things content monetization. Come learn everything you need to know about how to leverage your social media platforms to promote your stories, upcoming movies, and creative projects.
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LifestyleTranscript
00:00hi everyone welcome to day three of Hollywood house at EFOC thank you for
00:08being here excuse me so this panel is content monetization how can I do it and
00:15we're going to focus on all things content monetization what you're going
00:19to learn today is how to leverage your social media platforms to promote your
00:25stories any upcoming movies any creative projects so I'm going to let the
00:29panel introduce themselves tell you a little bit about their content
00:33monetization process and then we're going to get into it so we'll start with
00:36Imani awesome good morning everyone my name is Imani I'm the founder and CEO of
00:41culture con and the creative collective we are the largest community for black and
00:46brown creatives in the country and we're all about facilitating connections in
00:51an authentic way that doesn't feel forced so very excited to be here hey y'all I
00:56am Melissa Carnegie and I'm the founder and CEO of kicks and froze there's a
01:01lifestyle brand and community for black and brown women in the sneaker space
01:06looking to find their sneaker style we sell merch sneaker theme merch and we
01:11developed our first product which is a sneaker cleaner this past October hello
01:22everyone my name is Tony Chapman the moody foodie I am a recipe developer a
01:27digital creator and an author so I've built a very large community teaching
01:31people how to cook online and yeah that's what I do okay so we have a lot of
01:37different ways that you can monetize your content so you've been Tony you've been
01:42teaching people how to cook online did that start what was the genesis behind you
01:46starting that online yes I started on tick tock about seven years ago but
01:51before that I was you know using vine Twitter I've always loved to cook so I
01:56would create videos you know just kind of demonstrating the things that I love
02:00to make at home and then over the course of the years as digital creating has
02:05become a huge business I was able to start monetizing that and so many
02:10different verticals so writing recipes on a blog where there's ads on there
02:15streaming revenue from YouTube and tick tock and then also you know just
02:20offering books I'm an author so selling those to my fans through my videos and I
02:25think people really want to know when how do you monetize online content like
02:31people post all day but how do you monetize it what is that process who do
02:35you call where do you get your money Imani oh yeah I mean there's a lot of
02:40different ways I think I have a very untraditional path to content
02:44creation I actually started as a publicist so I was behind the scenes for
02:49ten years building brands and growing celebrities and really mentally was
02:53taught to always wear black to always be in the back and so when I left NBC and I
02:59started Culture Con in the creative collective people would say like what's
03:03the process or who's on your team and I my mind was like why does that matter
03:08honestly because I was so used to here's the final product and so after
03:14getting a lot of feedback in terms of we really want to see the process I just
03:18started sharing snippets of this is how you know we start building Culture Con a
03:22year before it happens and our team has 30 employees and this is what we do and I
03:27start to see that there was actually really really interest growing and so for
03:31people who are looking to monetize your brand I really think it does start with
03:36your story if you try to start with like how do I make money or how do I get in
03:41front I think we're living in a time where people can see through that and
03:45it's just not going to get traction but if you really start with these are the
03:48things that interest me or these are the things that I'm building you can build a
03:52community and when you build a community you build an audience and when you build
03:56an audience brands will be attracted to that so for anyone who's trying to
04:01figure out what's your lane or your niche I really would suggest like starting
04:05with what are you genuinely interested in for me I didn't want to be a CEO that only
04:11talked about business so if you come to my page I'm talking about the fried
04:15chicken I ate last night I'm talking about dating when I go to London I'm
04:18talking about all the things that make me human and I had a lot of people that
04:22said CEOs should look like this CEO should stand like that so start with
04:27yourself build your audience and build community you never know if the person
04:33sitting next to you happens to work at a really incredible brand that's great
04:38advice that's great advice and so Melissa I know sneakers are not
04:43traditionally spaces where women live and thrive but you are and that's great
04:47and more of us will be so talk about your love of sneakers and how you have
04:51turned that into now a brand your personal brand yes so I think my love for
04:57sneakers came as a child my I have a family full of sneaker heads and that came
05:01as a young kid and I have been a blogger for over 10 years that's how I started in the
05:08creator space I was a blogger I networked I met people I built my community off of
05:14being that around the way girl authentically myself and then I started
05:18sharing a little bit of my sneaker collection didn't think that people
05:22would be interested I was more of like fashion and just hair specifically and I
05:28noticed that a lot of black and brown women were looking to be more
05:32comfortable looking to find their sneaker style they really loved mine they're
05:37like you can put on sneakers with everything and it still looks so put
05:40together and I realized that I wanted to build a community for us I would share
05:45content I would create online digitally but I didn't see a lot of women being
05:51shared by a lot of those larger brands are having partnerships with a lot of
05:55those larger brands that looked like me and I'm like we're here we're in these
05:59spaces not as just creators but as VPs as presidents as all of these things we
06:04kind of you know create this sneaker culture and I wanted to make sure we had a
06:08seat at the table we felt represented and we felt supported and that we could you
06:14know find that style and comfort in sneakers and that it just wasn't a male
06:20dominated industry like we know sneakers we love them and we give them that edge
06:25anyway in that style so it was great to you know authentically be myself in that
06:31area something I love something I can talk about genuinely and then network and
06:36build relationships with these brands I'm all about building relationships and
06:41long-term brand deals and brand partnerships and not just like a one-off
06:45here or get paid here I want to build longevity with you I want to be able to
06:50not just work with you on the digital side as far as social media but through
06:56email marketing through our website through research and development to being
07:00able to pull in my audience and my community and say okay Nike has a new
07:06walking sneaker coming out we're gonna we're able they're able to tap us and
07:09we're able to give them you know information and kind of behind the scenes
07:13pool of like information from our sneaker community which is awesome and which I
07:19love and and it makes me so happy that I get to do something that I just have
07:26collected for over probably 15 years when it comes to sneakers and I get to do this
07:32for like my everyday life and people are into it that's awesome so audience versus
07:37algorithm right how do you best serve each because they both have to be served
07:41right so how do you best serve each I start with you Tony I would say it's about
07:46striking that perfect balance between definitely listening to your audience you
07:50know catering to their needs as you start to develop a brand and grow an audience a
07:56large one there's gonna be asked there's gonna be requests so you definitely want
07:59to stay true to your brand and your audience and the things that they want but
08:03then also really paying attention to the algorithm I've invested in a lot of tools
08:07that kind of help me understand the algorithm what people are searching for so
08:11SEO really kind of tells you like what are the trends gonna be and I strike those
08:16around holidays my holiday content goes especially viral because I'm looking at
08:21what people are searching for on Google and aligning that to what my content is
08:25going to be so during the fourth of July I'm gonna do the rum punch and the
08:28potato salad and then during the fall and Christmas seasons I'm seeing what
08:33people are searching for and that does change like with election season coming
08:36people's interests are going to be different people's appetite for eating is
08:39going to be different so I'm already ahead of that kind of looking at all right how
08:43can I position myself to go viral while also being true to my brand and just
08:48putting out high quality content that doesn't shift or change too much and I
08:53think that perfect balance is it can make you an amazing creator building a
08:57repeatable format will keep brands coming back it'll keep brands continually
09:01interested in doing business with you when they know this is what we can expect
09:04from Tony or whichever creator you are but at the same time being able to
09:09shape-shift as the algorithm changes because it changes every day okay I
09:13don't want to even miss this moment what is the appetite change during
09:16election season I've never known that to be a thing yeah so during November I'm
09:21expecting a lot of people to be online to be streaming and brands are going to be
09:25a little bit more conservative about their budgets with investing in
09:28creators so that's a really great time for you to take risks and connect with
09:32your audience in ways that you may not be able to do you know during Q4 is
09:38usually like a time where I may have like 16 brand deals in a month that may
09:42slow down a little bit so now we're gonna get a little bit more we're gonna
09:46deepen that relationship with our audience people are gonna be online so
09:50many people are gonna be watching things so I will probably be making a lot of
09:54appetizers party kind of foods because people are gonna be gathering groups to
10:00kind of watch all of the happening so yeah you know people are saving their
10:07money too because they don't know what's going to be happening come you know post
10:11election so now we're gonna be I'm not I might not do the lobster and the shrimp
10:15and all of that and I might reel it back a little bit knowing that people are
10:18just gonna be a little bit more conservative with their budget at home
10:20okay that makes sense that makes perfect sense Imani you want to talk about
10:24algorithm versus audience how do we serve each I mean I think Tony makes such a
10:28brilliant point in terms of the science of it you know it really is the
10:33methodology in terms of building out your content for us in a similar way
10:38we're building community so people are searching for information it's almost
10:41because of information overload they need a source that they can trust so
10:45that's a lot of responsibility for us to make sure that we're teaming up with
10:48educational and political experts and not telling you which way you should sway
10:53but making sure that you know what's on the ballot it's not just a
10:56presidential election it's going all the way down and how does that affect your
11:00creative life your bag your entrepreneurship your business and so for
11:04us in a similar way we're planning one we've got culture con in October so
11:08that's gonna be a big push for us but then right after culture con is the
11:12election and so making sure that you know we're not fatiguing our audience
11:17we're not talking about you know heavy things all of the time but at the same
11:21time we do have a responsibility to make sure that they're informed I guess I
11:31bury the lead sorry I never I never talk about this thank you ammonia for keeping
11:36me honest but the short story is while I was a publicist in New York City I found
11:42it ironic that I was pretty lonely and I'm like this city has millions of people
11:47like where are my people and so I went to a few events and I was like hmm I would
11:54have put an icebreaker there I'm an introvert I would have put some kind of you
11:58know rhythm here and so I'm just not someone who complains about something I
12:03like to do it so I invited 10 of my closest friends to my apartment and the
12:09only rule was that they each had to bring someone they could vouch for so it
12:13was 20 people and I thought one and done we did it it's done and as my friends
12:19were leaving they said well when's the next one and before I could stop myself I
12:23said next month girl what what are you what are you talking about and so it
12:27became a monthly series in my apartment until it was like 60 people in this like
12:33two-bedroom it was it was really hot y'all so we had to move and now our
12:38communities over 200,000 creatives and so culture con is 10,000 creatives every
12:44year in Brooklyn it's built by an introvert so it feels like a family
12:49reunion and it's just a great place to meet people to network we really want you
12:55to start with who you are not what you do so that you can build community so if you
13:01all are in Brooklyn in October yeah we'd love to have you I know that's right
13:07sis we'll see you there perfect okay just wanted people to know how something like
13:11that starts it can be just as simple as the simple idea of having people come
13:16over because I don't want to go out I'm an introvert so that's part of the
13:20authenticity that you were speaking about earlier and that's gonna help question
13:24for everyone which social platforms do you find are most lucrative is it tick tock
13:29is it Instagram is it gonna be threads what is it for me it is Instagram that's
13:36where we are that's me personally as a content creator in our kicks and froze
13:41brand I think that's where a lot of people are searching for sneakers are
13:45looking for sneaker styles are looking up when releases are coming out or
13:50checking in to find comfort of different style of sneakers so that platform works
13:55really well for us also our email marketing is really great as well as far
14:00as digital platforms like creating that community there providing links so people
14:06can click they can purchase they can buy but in more of a close-knit way I would
14:13say for me I've been able to monetize my blog which is a catalog of all of my
14:17recipes I did that about four years in and it's by far the most stable and
14:22lucrative and I own it so outside of algorithm changes it's pretty consistent
14:26so it relies on Google so I think that that's something that people should look
14:30into you can create a blog about anything that you like yeah and I I guess
14:36for us you know right now we're really interested in like YouTube and YouTube
14:41shorts but we were built off of Instagram we've grown into tick-tock but I
14:46think the short-form content the long-form content the vlogs I think we're kind of
14:51doing this like boomerang back to the early 2000s which has been kind of cool
14:55because that's how I started was watching people documenting their life and I feel
15:00like we're kind of going back there which I find really interesting and I find
15:03your answers interesting because email blasts blogs walks everybody thinks that's
15:08not it but clearly that's still it right it is and these are things we can own
15:12right because what happens if Instagram goes away tomorrow like all of that
15:17community is gone there so having a blog having you know a newsletter that's
15:22something that's yours you have this community you have their emails you can
15:25chat with them at any time so that was always important for me to to to have that
15:31that's important information everything information my last question I'm going to
15:35open up to the audience is how do you court brands and should you be courting
15:39brands that's a good question um authentically if you can do it an
15:49authentic way I say yes I love building I feel like I'm a community curator I love
15:56community I love I'm a girl's girl I love supporting women I love helping women in
16:01any way possible that I can and brands that I love and brands that I use every
16:07day I you know I talk to them I reach out to them I I have this open dialogue and
16:13communications with them whether that's a DM whether I'm emailing them about
16:17opportunity that I may have or you know an idea that I thought they did that was
16:23great just so they could see where my mind is where my creativity is how I'm
16:27coming through an authentic way and you never know where that can take you I've
16:30gotten brand deals plenty of times by doing that just being my authentic self
16:35talking to these brands humanizing them and and myself as well but that's gone to
16:41get me deals with Toyota with Lowe's with Nike with Jordan brand with a lot of the
16:47the bigger names in the industry all from just building relationships and talking to
16:52them not I would say necessarily courting but letting them get to know my
16:56personality and my creativity through just personal messages yeah so I actually
17:03do have a strategy for this it's called brand baiting so it's a way to get brands
17:08interested in you and to get them to know that you exist in a world where
17:12there's thousands and thousands of craters there may be brands that have a
17:15campaign that's perfect for you but they can't quite find you and so some
17:19brands use software where they're only going to work with creators that
17:22have mentioned them in their stories posts or tagged them so if you doesn't
17:27matter how many followers you have but if they've seen that you've never
17:30organically tagged them or advocated for their brand they're just gonna pass so
17:36this is just something to consider if their dream brands of yours just tagging
17:39them in their your story tagging them in your posts making it super organic I do
17:44that a lot with like beauty and skincare products sometimes and in my food videos
17:48I'll show a brand that I like so that's what we call brand baiting and then you
17:53know reaching out to brands really short and sweet kind of having like a small
17:57elevator pitch sometimes I have friends come to me and they're like hey Tony I
18:01need some advice how to get in touch with this brand and it's like this really
18:04really long email people want it straight and to the point sometimes you
18:09don't even know who you're reaching out to and if they're the right point of
18:12contact so just keep it short and sweet I have this idea I think you guys would be a
18:16cool fit I would love to hop on a call sometimes you get a response sometimes
18:19you don't but I would say just like really tagging brands organically using
18:24the products that you really already like if like this dress love the brand I
18:30already tagged them you know and then that kind of puts me in a position to
18:33say hey my birthday's coming all my fans really love this dress you know we're
18:37looking for an event sponsor we're throwing a dinner and it's just it feels a
18:42lot more organic to connect with them knowing that they already see that
18:46you're you know kind of advocating for their brand so brand baiting and tagging
18:50is like so important and I've gotten deals with coca-cola I was exclusive with
18:54them for two years just by brand baiting I love coke zero and I would always post
18:59about it on my stories like oh my days so long I need another coke I need another
19:03coke I need another coke finally reached out to me like oh Tony you'd be a perfect fit
19:07you love the brand we love you and that was like one of my biggest deals and I
19:12still have a great relationship with them so definitely tagging the brands
19:15that you already love just to get some visibility you probably stayed on top of
19:19their mind like oh yeah yes I love that I kind of have a story similar with Cantu
19:24Beauty so I like similar you tag them you talk to them you have this
19:29relationship then I became their national ambassador and then they're like
19:33you're so great at this can you come work for us so I became their head of
19:36community and communications for over six years because of that authentic
19:40tagging and I love this product I use it for my twist outs why not share it with
19:44my community so yes I definitely agree with Tony on that plus one to
19:49everything that they've said I really think the best strategy is having your
19:54own momentum versus waiting for something to happen so that when the
19:58elevator door opens you're ready so the first culture con we ever had we only had
20:03in-kind sponsors so just donations no monetary support but we treated those
20:08in-kind sponsors like they were giving me six figures so we had you know liquor
20:13that was donated Doritos that were donated and we gave them just so much love and
20:18so because of that the next year they came back ready to spend and then they came
20:23back and to date we've had over a hundred and fifty corporate brand sponsors but in
20:28the beginning you never would have known but we really were like we're gonna
20:31treat our day ones as if they are the biggest clients and the same thing on the
20:37personal side so I am NOT a sneakerhead I just got into it and my boyfriend would
20:45be like it is so embarrassing that you're from Atlanta and you don't have any
20:48good sneakers it's so embarrassing you've got to do something about this and so he
20:53bought me my first pair of J's and I just was like over the moon I just tagging
20:57Jordan brand everywhere like I'm late to this party but I'm so glad that I'm here
21:02and I ended up they saw it and I was featured in a Jordan national campaign at
21:07the top of the year just because I was authentically saying listen I haven't
21:11been here long but I love it here and they they saw it so do it whether you
21:16think they're watching or not and then to Tony's point then you have case studies
21:21for I authentically already love your brand like let's go together
21:27perfect thank you for all for those stories and we're gonna open it up for a
21:31couple of questions anybody have questions
21:35one of the things that I really struggle with is keeping my life private
21:39and also keeping my life out there and it's intense it's gonna be awesome about this
21:44even here I think I took one picture and I've been here the whole time
21:48because I'm just like I'm pregnant with what's happening and yet I know I'm missing a lot of essential opportunities
21:55so what advice do you have for someone like me who doesn't want to spend a lot of time doing content creation
22:02and keeping a sense of privacy about my life and yet knowing that I am the brand ambassador for the work of
22:10yeah I would say I'm very similar I'm very this has been we were just talking about comfort zones
22:16and it's not if you're not naturally someone who's like look at everything I've done it can be tricky
22:22but if you reframe it in terms of spheres of influence right so for me vulnerability doesn't mean you have to know
22:30everything that's in my heart it might just be here's what I did today and so what I like to do is when I go to an event
22:36I'm a very like I'm a storyteller so it's beginning middle end so I'll capture the beginning then I'm present
22:43then I'll capture the middle then I'm present then I'll close it out and I'm present
22:47versus the pressure of I'm gonna capture every single moment and I'm not gonna live it
22:53and that's just helped me with like this miniature shot list in my head so I arrived to Essence here's what I'm wearing
23:00here's what it is I'm on a panel I'm gonna take a selfie with Melissa and Tony I've left for the day here's mine
23:07and that can be a great place to start because we're not all supposed to show up on the internet in the same way right
23:14we're supposed to show up in a way that feels authentic so that's what that's what I would try
23:19yeah I think that's good and even I would say I got here a day early so I got here on Wednesday
23:25I shot most of my content on Thursday morning all of it is pretty much done
23:31and all I had to do was make sure I had kind of captions set especially when I do style content creating as well
23:39so that was already done before everyone even got here probably so once I started going to events and things I had to be present for
23:48that part was done so in the moment I'm just kind of capturing it and I love recaps
23:54I'm gonna try to be present in that moment and then recap my day later for you
23:59and kind of show what I've done so you can still be there and enjoy and absorb and take it all in
24:05but later you'll kind of get to see in a recap what I did for that full day
24:09oh I would say to kind of echo off of your point of being you were saying that how can I like put myself out there without necessarily being at the forefront and the face
24:21I actually have one of my favorite content creators her name is Charlotte Smith Smith with a Y
24:26she's actually not front-facing on the camera at all very very large and successful creator
24:31occasionally there'll be small snippets but she prefers her content POV to kind of be you know her behind the scenes
24:39and so we get snippets of her life maybe she does like a home and lifestyle you know making her bed or you know candles
24:46making breakfast all different things doing her nails but her face is actually never in the content which makes it a lot easier
24:52thank you for her to maintain that privacy and that level of comfortability but she is very successful
24:59so I think it's about you know finding your lane there's lots of creators that aren't super face forward as their POV
25:06but they've been able to do so so so well there's a place for everyone as long as you're just consistent with the type of content
25:13that you're creating whether you're in front of the camera or not you really just have to be consistent with it
25:18even you know to Imani's point if it's just one photo every time you go to an event but people can kind of rely on that from you
25:25that one dump consistently do that and eventually you'll see success for sure
25:31we have a question here
25:33I was curious to see what your thoughts were about the disparity between non-melanated content creators and black and brown content creators
25:45and the issue that black and brown content creators experience when it comes to shadowing
25:50I know that that is something big my daughter's trying to get into content creating and she sometimes posts that I'm her friend
26:00and it doesn't come up for me her alerts nothing but other content creators that are non-melanated I see constantly on my timeline
26:10and it doesn't matter the social media platform but a lot of it is on TikTok but I know some of you all were mentioning how you're on TikTok
26:19but what are your thoughts about that and is it something you all experienced and how do you combat it?
26:25so I would say you know I've been a digital creator for a really long time there's gonna be lots of highs and lots of lows
26:31there's times where the content is just we call it a dry spell it's just not gonna hit and you just really have to my expression would say post out of it
26:39continue to post and post and then when you do get a piece of content that does well capitalize off of that moment
26:45when I have a viral video I'm literally I work 16 hour days to produce one video
26:50so when I go viral I'm waking up at 4am because it's a momentum kind of thing
26:54so you know try not to get easily discouraged shadow banning does exist unfortunately
26:58sometimes it could be things that the algorithm just doesn't like in the content
27:02I would say race is a factor I've heard especially on TikTok and so we just have to do the best that we can
27:10Instagram tends to be a lot more you know friendlier to women of color
27:15but what I will say on a positive note is being a woman of color I do feel like a lot of brands are really trying to fill that gap
27:23there's a lot of DNI happening and so there's a lot more opportunities for us
27:27you know I will say I'm one of the top creators at my agency and a lot of that is because I have a POV
27:32which is my Caribbean Afro Latina background and some of my you know other women of color content creator mutuals are the same way
27:40we're doing really well in the space but I know that those you know slumps are really hard just try to post out of it
27:47I've experienced it so many times it's so discouraging when you post content and your friends and family unfortunately don't see it
27:53and it doesn't get the momentum but it's like anything else you just keep shooting and you will you know make a basket
27:59you just have to be have to be consistent so good luck to you
28:06Hi my name is Delise thank you so much for sharing your stories
28:09I am a development executive film producer and now getting ready to launch a podcast with some of my girlfriends
28:16and we have an Instagram where we can share crew reports and have conversations about being wise with others
28:21and so we talked to her first phone she was like you guys need to launch a YouTube
28:26what's your podcast your podcast launching on YouTube what's the what advice can you give me as somebody launching something on YouTube for the first time
28:36the question is what is the advice for someone launching on YouTube for the first time and wants to monetize that just in case anyone didn't hear
28:50yeah I would say really and I know it's with your girlfriends and it's fun I would really almost pull yourself back as if you're launching a TV show
28:58like think of the best case study is television and we know that linear TV is dying but streaming is up go and find your favorite show
29:08I think the bear is a perfect example and look at the beats so you know a lot of us were like oh my gosh the bear is everywhere
29:15but that was a strategy right so it's on billboards there's these they're on TV shows in the same way you can find versions of doing that for your own launch
29:24so if you're not active right now on Instagram or wherever your biggest channel is start to plant some seeds in terms of getting that audience ready and engaged
29:34we love to call them Easter eggs so you kind of drop these little clues that something's coming people love mystery mystery they love urgency
29:43they love being a part of something so how can you bring your followers like hi something's coming what would you like to hear us talk about getting them excited
29:51and then similar to what Tony and Melissa has said consistency is key so you want to decide are you posting twice a week
29:58is it Tuesdays and Thursdays is it like a TV show every Monday but you want to be consistent so people have something to look forward to
30:05and then in terms of monetization you have to hit a threshold I think it's four four hundred or four thousand it's a four you got to hit a threshold
30:15before you can start monetize monetizing it but there's a shortcut you can buy ads that expedites that process so if you're able to set aside a budget
30:23to put some ads behind your programming YouTube will make it you know on the FYP page and that can help you get momentum so I hope that's helpful
30:33I think that was very helpful
30:35I think that was very helpful
30:37so my experience is content creation is like you call this at the ad content
30:45what are some tips on reusing your content in efforts to not exhaust yourself?
30:55I can speak on that content creation is a lot of work I will say that you know it just takes so much time
31:04I think really trying to plan out your content and sit and think about ways to create multiple pieces of content in one film day would be the best thing
31:13so if I'm doing a recipe sometimes I'll like cross use the ingredients so I can get the most out of it
31:19sometimes I'll do like a you know as I'm cleaning I'll make something in the cast iron then show people how to clean a cast iron
31:25I'll do a video while I'm shopping but I will say it's just something that you know the hours tend to be long if you're a business owner
31:33if you can try to get some help and invest in outsourcing it I do have a team that kind of helps me
31:39if you definitely want to take it to the next level but definitely really planning out your shoots and kind of looking at
31:44okay how can I maximize this I do repost after five months so reposting at a different time on a different day
31:52after about five months so that I do repost about three times each piece of content over the course of two years
31:58especially on platforms like Facebook Facebook I mean you can post the same piece of content 20 times
32:05and it'll just perform really well so also making a calendar oh it's time to reuse this again
32:11and bat shooting I'll shoot like six videos in two days and then I'll just edit in one day
32:17and then I'll give myself some rest that would be some you know some of the tips but it's hard
32:21you know it's not easy but good luck to you congratulations
32:24and good luck to everyone we have to wrap this session unfortunately but they're around right
32:31and so you can maybe be able to speak with them but let's give a round of applause this is so much good information
32:36and good luck to all the content creators out there
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