00:00I have a question about pop your shit.
00:01What was it like when that just took off?
00:03I didn't even think.
00:05I would have never thought that that would be the one to take off.
00:08I recorded it in my kitchen like two months before I ever released it.
00:12And I only released it because I needed new content to come out for the new year.
00:15And that's just a word to just trust your instinct on like consistency and just posting.
00:19Like just post, you know.
00:21We all be trying to curate stuff and just make it look pretty, make it look nice.
00:25Or we sit on content for so long.
00:26Like if I can tell anybody anything, it's like just put it out there and just give it to the world.
00:30Because I remember doing it and editing it all night and being like, okay, yeah, that's cool.
00:36And I had it set to post at 1 o'clock p.m.
00:39So I'm sleeping while I was posting.
00:41I woke up, man, about 500,000 views.
00:45I was like, what's going on?
00:46It's just, it was like Mr. Krabs.
00:49What's going on?
00:50But it was, it was really dope.
00:52And I honestly changed the trajectory of, I think, my career as far as the expansion of the brand.
00:59I've been viral 50 plus times, but this was something very special.
01:03It connected.
01:04Yeah.
01:04What do you think about it?
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